Available to hire
Hi, I’m Dan Wilkinson, a passionate and experienced Social Media Manager and Content Producer based in Bondi Beach, Sydney. Over the years, I’ve developed strong expertise in crafting engaging digital content, managing social media strategies, and producing creative video and photography projects. I love bringing stories to life through visuals and helping brands grow their online presence.
When I’m not immersed in digital campaigns, you’ll find me surfing and capturing beautiful moments as a surf photographer. I’m always eager to connect and collaborate with others, combining my strategic skills with a creative flair to deliver outstanding results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Social Media Advisor + Video Content Producer at Wilson Asset Management
October 1, 2024 - PresentResponsible for social media strategy, stakeholder and project management, and creative ideation and production of video, photography, copywriting, and design across multiple social media channels including LinkedIn, X, Facebook and YouTube. Achieved significant increases in social media impressions and follower growth. Led content and campaign production for product launches including the Wilson Asset Management Income Maximiser and Future Generation Women investment fund. Introduced in-house photography and video production and enhanced quarterly social media reporting with executive summaries and analytics. Mentored junior team members and implemented project management tools to streamline content planning and production.
Senior Social Media Advisor at NSW Department of Creative Industries, Tourism, Hospitality and Sport (DCITHS)
August 31, 2024 - July 16, 2025Provided social media advisory services, content production, and business partnership for various units including Study NSW and Tech Central Sydney. Led change management during the Machinery of Government transition, transferring social media channels and supporting new department launches. Oversaw communications strategy, stakeholder engagement, project management, and creative content production including copywriting, design, photography and video. Delivered BAU and campaign reporting with digital media insights.
Senior Communications Advisor at NSW Department of Planning, Housing and Infrastructure (DPHI)
February 29, 2024 - July 16, 2025Led end-to-end development and delivery of organizational communications strategies across governance, legal, people & culture, and digital information units. Supported change management communications and events during a major Machinery of Government transition. Produced clear, engaging communications across website, intranet, social media, newsletters, presentations, and leadership comms. Provided project management, content creation, and insights reporting for business-as-usual and campaigns.
Senior Communications and Brand Consultant at Australian Military Bank
February 28, 2023 - July 16, 2025Developed and implemented content, communications and social media strategy for diverse internal and external business areas including marketing, people & culture, and financial crime prevention. Produced multi-channel content across website, intranet, social media, EDMs, presentations and leadership communications. Delivered organizational culture and inclusivity initiatives. Managed reporting and analytics for ongoing and campaign content.
Senior Strategist, Communications and Content Production Consultant at Self-employed
January 1, 2016 - PresentProvided consultancy services in content strategy, stakeholder and project management, creative ideation, and production of copywriting, design, photography, and video content for various clients across industries including fintech, education, health and more. Delivered end-to-end campaign and business-as-usual content and social media strategies and reporting frameworks.
Social Media Advisor + Video Content Producer at Wilson Asset Management
October 1, 2024 - PresentResponsible for content and social media strategy, stakeholder and project management, and creative ideation and production including video, photography, copywriting, and design across multiple social media channels. Achieved significant increases in social media impressions and follower growth. Led the launch campaigns for various investment funds, managing end-to-end video production and content design. Introduced in-house photography and video capabilities. Upgraded quarterly social media reporting and implemented project management tools. Mentored junior team members.
Senior Social Media Advisor at NSW Department of Creative Industries, Tourism, Hospitality and Sport (DCITHS)
August 31, 2024 - July 16, 2025Led social media strategy, stakeholder management, project management, and content production for several departments including Study NSW and Tech Central Sydney. Managed change related to government department restructures, including social media channel transfers and new department launches. Produced and reported on digital media data and analytics for both business-as-usual and campaign activities.
Senior Communications Advisor at NSW Department of Planning, Housing and Infrastructure (DPHI)
February 29, 2024 - July 16, 2025Developed and delivered organization-wide communications strategies across various business lines. Supported change management during Machinery of Government transition. Created engaging content for various internal and external channels including websites, social media, newsletters, and leadership communications. Managed project and stakeholder engagements while producing digital media reports.
Senior Communications and Brand Consultant at Australian Military Bank
February 28, 2023 - July 16, 2025Delivered content, communications, and social media strategy and production covering marketing, people and culture, information security, financial crime, sponsorships, and events. Produced materials for website, social media, newsletters, presentations, and leadership communications. Developed initiatives to improve organizational culture and inclusivity. Managed reporting and digital media analytics.
Senior Strategist, Communications and Content Production Consultant at Self-employed
January 1, 2016 - PresentProvided strategy, stakeholder management, project management, and content production services across multiple clients. Developed and executed content strategies, including commercial photography and video production. Produced monthly and quarterly reporting frameworks with data and insights tied to business objectives.
Course Instructor – Digital Growth Marketing at Academy Xi
November 30, 2019 - July 16, 2025Developed and delivered a 10-week Digital Growth Marketing course targeting professionals and startups. Created strategic and tactical activities enabling students to build digital presence across multiple channels including social media, search engines, and email marketing.
Digital Project Manager and Conference Speaker - Social Media Day at UNSW
August 31, 2019 - July 16, 2025Managed digital project aspects of UNSW's inaugural Social Media Day conference, including content strategy, stakeholder management, and production. Delivered two conference presentations on Twitter and Instagram strategies. Event achieved significant engagement and live streaming reach.
University Lecturer + Course Advisory Panel (Advertising + Media) at Macleay College
July 31, 2019 - July 16, 2025Lectured on social media strategy and mobile communications for Bachelor of Advertising & Media students. Delivered content focused on strategy, execution, and distribution. Served on course advisory panel reviewing curriculum.
Telstra Vantage - Digital Project Manager and Social Media Lead at Telstra Enterprise
October 31, 2018 - July 16, 2025Led strategy, content production, advertising execution, stakeholder and project management for Telstra's flagship Vantage event. Managed people and coordinated event communications.
Head of Social Media at Soap Creative
March 31, 2018 - July 16, 2025Directed social media communications and content strategy for major clients including PepsiCo, Ferrero, and Microsoft portfolios. Managed teams and delivered creative ideation, stakeholder management, and full content production.
Social Media Lead, Marketing Strategy and Analysis at SapientNitro
January 31, 2016 - July 16, 2025Managed strategic campaigns, BAU content, and paid media for clients including Mondelez and Carlton & United Breweries. Oversaw internal teams, developed reporting frameworks, social listening, crisis management, and presentation development. Worked with platforms such as Facebook, Instagram, YouTube, and Twitter.
Social Media Advisor + Video Content Producer at Wilson Asset Management
October 1, 2024 - PresentResponsible for social media strategy, stakeholder management, project management, creative ideation, and content production including video production, photography, copywriting, and design. Successfully increased social media impressions by 167.5% across all channels and managed significant launches like the Wilson Asset Management Income Maximiser IPO and Future Generation Women investment fund. Developed new content series and in-house photography/video capabilities while upgrading quarterly social media reporting and introducing project management tools. Mentored junior Corporate Affairs team members.
Senior Social Media Advisor at NSW Department of Creative Industries, Tourism, Hospitality and Sport (DCITHS)
August 31, 2024 - July 16, 2025Provided senior social media advisory across multiple government departments including Study NSW and Tech Central Sydney. Wrote social media content strategy and managed change management processes involving the transfer of social media channels between government departments. Responsible for strategy, stakeholder management, project management, communication, creative ideation, and content production for day-to-day and campaigns. Delivered reporting and insights based on digital media analytics.
Senior Communications Advisor at NSW Department of Planning, Housing and Infrastructure (DPHI)
February 29, 2024 - July 16, 2025Led communications strategy development and delivery across diverse business lines including Governance & Legal and People & Culture. Supported Machinery of Government transition communications and events. Produced clear, concise copy for websites, social media, EDMs, presentations, events, reports, and leadership communications. Provided strategy, stakeholder management, project management, and content production for BAU and campaigns with reporting on digital media metrics and insights.
Senior Communications and Brand Consultant at Australian Military Bank
February 28, 2023 - July 16, 2025Provided strategy, stakeholder management, project management, and creative ideation across product marketing, people & culture, information security, financial crime, sponsorships, and events. Delivered communications through website, social media, EDMs, presentations, leadership comms, and scripts. Developed initiatives to drive culture and inclusivity business-wide with reporting of digital media data and analytics.
Senior Strategist, Communications and Content Production Consultant at Self-employed
January 1, 2016 - PresentProvided content, communications, and social media strategy, stakeholder management, project management, and creative ideation across diverse clients including Telstra Enterprise, UNSW, Cancer Council Australia, and fintech. Specialized in commercial photography and video production including briefs, storyboards, scripts, production and post-production. Developed monthly and quarterly reporting frameworks tied to business objectives across website, social media, newsletters, and presentations.
Course Instructor – Digital Growth Marketing at Academy Xi
November 30, 2019 - July 16, 2025Developed and delivered a 10-week Digital Growth Marketing course for professionals and startups, focusing on strategic and tactical activities to build audience engagement using digital channels such as search engines, websites, social media, email, and apps.
Digital Project Manager and Conference Speaker - UNSW Social Media Day at UNSW
August 31, 2019 - July 16, 2025Managed the inaugural UNSW Social Media Day conference project, including strategy, content production, and stakeholder management. Delivered two key sessions as a conference speaker on Twitter and Instagram strategies. Event attended by 650+ people, live streamed internationally, and trended #2 on Twitter in Australia on the day.
University Lecturer + Course Advisory Panel (Advertising + Media) at Macleay College
July 31, 2019 - July 16, 2025Lectured social media strategy and mobile communications for Bachelor of Advertising & Media students. Developed and presented sessions on content and social media strategy for business-as-usual and campaign contexts. Advised on course curriculum alongside industry professionals.
Telstra Vantage - Digital Project Manager and Social Media Lead at Telstra Enterprise
October 31, 2018 - July 16, 2025Led strategy, content production, advertising execution, stakeholder and project management for Telstra’s flagship yearly event. Managed people and coordinated keynote speakers, experiences, technology displays and networking opportunities for 6000 attendees.
Head of Social Media at Soap Creative
March 31, 2018 - July 16, 2025Directed strategy, people and stakeholder management, project management, content production including copywriting, design, photography, and video for major clients such as PepsiCo (snacking), Ferrero, and Microsoft portfolios. Delivered business-as-usual and campaign work.
Social Media Lead, Marketing Strategy and Analysis at SapientNitro
January 31, 2016 - July 16, 2025Developed and delivered strategic campaigns and ongoing BAU content across multiple brands including Mondelez and Carlton & United Breweries. Oversaw teams of creatives and client services, developed agency social media processes, conducted social media marketing tool assessments, reporting, social listening, and managed crisis escalation. Platforms included Facebook, Instagram, YouTube, and Twitter.
Social Media Advisor + Video Content Producer at Wilson Asset Management
October 1, 2024 - PresentManaged content and social media strategy, stakeholder and project management, and creative ideation and content production across multiple social media channels including LinkedIn, X, Facebook, and YouTube. Delivered significant social media performance increases, led IPO and fund launch campaigns, produced end-to-end video content, managed photography briefs, and introduced in-house production capabilities. Developed comprehensive quarterly social media reporting and implemented project management tools for workflow improvements. Mentored junior team members.
Senior Social Media Advisor at NSW Department of Creative Industries, Tourism, Hospitality and Sport (DCITHS)
August 31, 2024 - July 16, 2025Served as business partner for Study NSW and Tech Central Sydney; content production for multiple departments within DCITHS. Developed department-wide content strategy and managed change communications. Oversaw social media channel transitions due to government restructures. Led strategy, stakeholder management, project management, and production for BAU and campaigns with reporting responsibilities.
Senior Communications Advisor at NSW Department of Planning, Housing and Infrastructure (DPHI)
February 29, 2024 - July 16, 2025Led communications strategy, stakeholder engagement, project management, and creative production across governance, legal, people, and digital information business lines. Managed communications for organization-wide changes related to Machinery of Government and department launches. Produced copy, design, photography, video, web and social media content, and reporting.
Senior Communications and Brand Consultant at Australian Military Bank
February 28, 2023 - July 16, 2025Developed and implemented strategy for content, communications, and social media. Managed stakeholder relationships and projects across various business units. Produced diverse communications including social media, EDMs, presentations, and leadership communications. Led initiatives enhancing organizational culture, diversity, and inclusivity. Delivered performance reporting and analytics.
Senior Strategist, Communications and Content Production Consultant at Self-employed
January 1, 2016 - PresentProvided strategic content, communications, and social media consulting to various clients including Telstra Enterprise, UNSW, Cancer Council Australia, and others. Executed stakeholder and project management, creative ideation, copywriting, design, photography and video production. Developed and delivered reporting frameworks and metrics-based insights.
Course Instructor – Digital Growth Marketing at Academy Xi
November 30, 2019 - July 16, 2025Developed and delivered a 10-week digital growth marketing course including strategic and tactical activities to help professionals build and grow online audiences across search, social media, email, and other channels.
Digital Project Manager and Conference Speaker - UNSW Social Media Day at UNSW
August 31, 2019 - July 16, 2025Managed UNSW’s inaugural Social Media Day event including content strategy, stakeholder and project management. Delivered two conference sessions on leveraging Twitter and Instagram for digital storytelling and collaboration. The event attracted over 650 attendees, was live streamed internationally, and trended #2 on Twitter in Australia.
University Lecturer + Course Advisory Panel (Advertising + Media) at Macleay College
July 31, 2019 - July 16, 2025Lectured social media strategy and mobile communications in the Bachelor of Advertising & Media degree. Developed and presented sessions on content and social media strategy for business and campaigns. Participated in the industry advisory panel reviewing course curriculum.
Telstra Vantage - Digital Project Manager and Social Media Lead at Telstra Enterprise
October 31, 2018 - July 16, 2025Managed digital strategy, content production, advertising execution, stakeholder and project management for the flagship Telstra Vantage event. Coordinated people management and campaign delivery for a high-profile, large-scale conference.
Head of Social Media at Soap Creative
March 31, 2018 - July 16, 2025Directed social media strategy, people and stakeholder management, project management, creative content ideation, and production for major clients including PepsiCo, Ferrero, and Microsoft. Managed campaigns and day-to-day social media operations.
Social Media Lead, Marketing Strategy and Analysis at SapientNitro
January 31, 2016 - July 16, 2025Led development and delivery of strategic social media campaigns and ongoing content for major clients including Mondelez and Carlton & United Breweries. Managed teams, agency relationships, reporting, and crisis management. Built internal social media structures and processes and served as conference speaker.
Education
Entrepreneurship and Innovation at Australian Graduate School of Entrepreneurship
January 1, 2008 - December 31, 2008Certificate VI at Box Hill Institute
December 1, 2006 - January 31, 2007Biochemistry | Applied Science at Swinburne University
February 1, 1994 - June 30, 1995Certificate VI at Box Hill Institute
December 1, 2006 - January 31, 2007Bachelor's Degree at Swinburne University
February 1, 1994 - June 30, 1995Entrepreneurship and Innovation at Australian Graduate School of Entrepreneurship
January 1, 2008 - December 31, 2008Certificate VI at Box Hill Institute
December 1, 2006 - January 31, 2007Biochemistry at Swinburne University
February 1, 1994 - June 30, 1995Bachelor's Degree at Swinburne University
February 1, 1994 - June 30, 1995Qualifications
Certificate VI | Small Business Management
December 1, 2006 - January 31, 2007Industry Experience
Government, Financial Services, Education, Media & Entertainment, Professional Services
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