Dan
I’m an SEO consultant with 13+ years of hands-on experience helping businesses turn search traffic into actual enquiries and revenue, not just rankings and reports.
About
I’m an SEO consultant with 13+ years of hands-on experience helping businesses turn search traffic into actual enquiries and revenue, not just rankings and reports.
I work with SMEs, ecommerce brands, and service businesses that are fed up paying for SEO that looks busy but doesn’t move the needle. My focus is commercial SEO: finding high-intent keywords, fixing what’s technically broken, building content that ranks for the right reasons and making sure traffic converts once it lands.
I don’t outsource, white-label, or hide behind dashboards. You deal directly with me, and everything I do is tied back to growth - leads, sales, and long-term visibility. If something isn’t worth doing, I’ll say so.
If you want clear strategy, honest feedback, and SEO that’s built to make money rather than look impressive in a monthly PDF, we’ll get on well.
- 2 years' experience
- Joined January 2026
Languages
- EnglishFluent
Industry experience
- Computers & Electronics
- Financial Services
- Media & Entertainment
- Professional Services
- Software & Internet
- Travel & Hospitality
More experts in Birmingham, United Kingdom
Work experience
- Built and leading a marketing team with SEO, Content, PR and PPC functions - Implement SEO tracking to monitor rankings and competitors and capitalise on opportunities - Onboarding of new external agencies for PPC and content production to ensure we are receiving a strong ROI across all channels - Created and led content marketing solution to ensure we were above competitors
- Rebuilt reporting solution alongside agency partners to provide visibility to exec level and internal team members - Delivered new tactical improvements to SEO strategy - Created a competitor monitoring solution which enabled us to stay ahead of their strategies to secure key SERP positions
Worked as the first SEO hire within the business to deliver organic growth alongside paid and OOH advertising. - Developed a long-term (18 month) SEO strategy which tackled technical SEO changes, and content roadmap, aligned with business growth plans. - Achieved 11% increase in traffic and 25% increase in top-100 keyword rankings. - Built out the reporting functionality to ensure C-suite had full visibility of organic performance from the website visit through to conversion
Certifications and awards
Google Ads (Search, Display & Measurement Certified) validates advanced capability in planning, building, optimising, and measuring paid media campaigns across Google Search and Display. It confirms proficiency in keyword strategy, bidding and budget control, audience targeting, conversion tracking, attribution, and performance analysis — with a focus on efficiency, ROI, and decision-making driven by reliable data rather than guesswork.
Advanced Analytics demonstrates the ability to go beyond standard reporting by analysing complex datasets, identifying patterns and anomalies, and turning raw data into actionable insight. It covers advanced segmentation, funnel and cohort analysis, attribution modelling, and performance diagnostics to support smarter marketing, product, and growth decisions.
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