With nearly 20 years of experience in the public relations industry, I’ve built strong, trusted relationships with media across a wide range of verticals, allowing me to effectively navigate shifting landscapes and consistently secure meaningful coverage for my clients. My expertise spans multiple sectors, including beauty and grooming, family entertainment and travel, and fashion and accessories.
In recent years, I’ve focused heavily on health and health tech, wellness, lifestyle, and beauty, playing a pivotal role in expanding brand awareness through strategic product placements and securing expert commentary in high-profile media stories.
I’m widely recognized as a powerhouse pitch strategist, known for maintaining a steady drumbeat of media interest and behind-the-scenes momentum. My adaptability and ability to pivot quickly have led to standout placements in top-tier outlets such as Good Morning America, TODAY, CNN, The New York Times, The Wall Street Journal, Wirecutter, Architectural Digest, Women’s Health, USA Today, Allure, Forbes, and more.
A core strength of mine is my creative approach to pitch writing, which has drawn praise from prominent journalists on social media and podcasts. I also bring specialized experience in celebrity and influencer seeding, crisis communications, and media training, delivering comprehensive, thoughtful PR strategies tailored for impact.
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