Hi, I’m Danai Dimitropoulaki, a creative and results-driven social media manager focused on fashion and lifestyle brands. I blend strategic planning, creative direction, and data-driven insights to build engaging communities, drive growth, and deliver scroll-stopping content across platforms.…

Danai Dimitropoulaki

Hi, I’m Danai Dimitropoulaki, a creative and results-driven social media manager focused on fashion and lifestyle brands. I blend strategic planning, creative direction, and data-driven insights to build engaging communities, drive growth, and deliver scroll-stopping content across platforms.…

Available to hire

Hi, I’m Danai Dimitropoulaki, a creative and results-driven social media manager focused on fashion and lifestyle brands.

I blend strategic planning, creative direction, and data-driven insights to build engaging communities, drive growth, and deliver scroll-stopping content across platforms.

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Skills

Experience Level

Work Experience

Freelance Social Media Strategist/Consultant at Nora
March 1, 2025 - Present
Developed and implemented a full social media strategy for a brand-new Instagram account, including competitor research, content templates, and a cohesive brand tone of voice. Led creative direction for content production (filmed, styled, edited) aligned with current Instagram trends. Planned a phased 1–3–6 month roadmap ahead of the website launch. Optimised performance through early testing of posting times and formats to boost engagement. Established foundational brand guidelines to ensure consistency across campaigns and platforms.
Social Media Manager at Donde Esteban
December 1, 2023 - December 1, 2024
Developed and executed tailored social media campaigns aligned with brand goals, monitored industry trends, and adjusted strategies for competitive advantage. Oversaw content creation and community engagement, producing visuals and copy while nurturing an active follower base. Analyzed campaign performance and delivered insights to optimise reach, engagement, and ROI. Introduced innovative initiatives including platform features and influencer collaborations.
Social Media Manager at Let’s Swim
December 1, 2023 - December 1, 2024
Launched and grew Instagram account to 7.5K followers in three months by developing strategic content, optimizing posting schedules, and engaging key audiences. Curated and managed high-quality content aligned with campaign objectives and brand aesthetic. Monitored performance with analytics and iterated for higher engagement and ROI. Integrated emerging trends and new features to keep content relevant.
Social Media Manager, Insights & Reporting at Depop
May 1, 2022 - December 1, 2022
Delivered actionable insights through audience analysis, social listening, and content performance reporting to inform strategy. Designed and executed integrated campaigns in collaboration with creative, PR, paid, and influencer teams. Achieved measurable growth, including 466% increase in Instagram followers and a 1,233% lift in link clicks above platform average.
Social Media Executive at Depop
May 1, 2019 - May 1, 2022
Managed daily social media operations, led assistants, maintained editorial calendars, commissioned content, and produced high-quality visuals and videos for Instagram and TikTok. Optimised posting times and formats to improve KPIs and overall performance. Fostered community engagement to enhance brand visibility and loyalty.

Education

B.A. Music Composition at London College of Music, UWL
September 1, 2012 - June 1, 2015

Qualifications

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Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet

Skills

Experience Level

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