Freelance Digital Marketer, Web Designer & Social Media Manager at Self-Employed

Managed Google Analytics and Google Ads campaigns, optimizing PPC performance to improve CTR and reduce CPC. Conducted website audits, keyword research, and on-page SEO to improve search rankings and user experience. Developed and executed multi-channel strategies across SEO, SEM, email, and social media to increase brand visibility and lead generation. Produced multimedia content, including graphics, reels, and short-form videos using Adobe Creative Cloud and Canva. Directed full website and digital growth strategy for The Executive Barbershop, increasing annual traffic 19% YoY (10K visits), driving 62% YoY growth in page views (32K annually), reducing bounce rate 9% YoY (to 48%), and translating engagement gains into measurable bookings and revenue growth.

Web Content Assistant at Christopher Newport University

Maintained university website using Cascade CMS, ensuring accessibility and brand consistency. Managed the university events calendar and collaborated with faculty, athletics, and student leadership. Performed front-end updates and UX improvements to streamline content workflows. Produced analytics-backed recommendations to increase page engagement and event attendance.