I am Danielle Dutoit, a senior growth marketing and brand manager with over 10 years of experience leading brand, digital, and growth strategy across Africa, the UK, Europe, the USA, and Australia. I specialise in scaling brands through clear positioning, performance-led marketing, and data-driven decision making across B2B, B2C, and platform-based businesses. I bring cross-functional leadership, deep digital expertise, and a track record of delivering measurable results in fast-moving, high-growth organisations. I’m known for balancing creative thinking with commercial rigour, collaborating with diverse teams to drive acquisition, engagement, and sustained brand growth.

Danielle Du Toit

I am Danielle Dutoit, a senior growth marketing and brand manager with over 10 years of experience leading brand, digital, and growth strategy across Africa, the UK, Europe, the USA, and Australia. I specialise in scaling brands through clear positioning, performance-led marketing, and data-driven decision making across B2B, B2C, and platform-based businesses. I bring cross-functional leadership, deep digital expertise, and a track record of delivering measurable results in fast-moving, high-growth organisations. I’m known for balancing creative thinking with commercial rigour, collaborating with diverse teams to drive acquisition, engagement, and sustained brand growth.

Available to hire

I am Danielle Dutoit, a senior growth marketing and brand manager with over 10 years of experience leading brand, digital, and growth strategy across Africa, the UK, Europe, the USA, and Australia. I specialise in scaling brands through clear positioning, performance-led marketing, and data-driven decision making across B2B, B2C, and platform-based businesses.

I bring cross-functional leadership, deep digital expertise, and a track record of delivering measurable results in fast-moving, high-growth organisations. I’m known for balancing creative thinking with commercial rigour, collaborating with diverse teams to drive acquisition, engagement, and sustained brand growth.

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Language

English
Fluent

Work Experience

Brand Manager at BOS Brands
February 28, 2019 - October 13, 2025
Led digital marketing and communications, driving significant growth in brand awareness and eCommerce sales. Produced and launched targeted paid campaigns across key digital platforms. Oversaw design, content, and production of all digital marketing materials. Ensured consistent, on-brand messaging across internal and external channels.
Brand Manager at BOS Brands
August 31, 2021 - October 13, 2025
Developed and executed a digital strategy that expanded reach, engagement, and revenue across core markets. Led a digital team delivering paid media, content, and social campaigns. Enhanced eCommerce platforms and implemented best-practice digital marketing to drive growth. Created campaign, content, and video strategies aligned with business objectives.
Brand Manager at BOS Brands
September 30, 2023 - October 13, 2025
Directed brand vision and strategy across four continents, delivering high-impact campaigns and launching region-specific product innovations. Oversaw end-to-end campaign development, from concept to execution, ensuring consistency and market relevance. Partnered with product teams to analyse trends and inform product innovations in regional markets. Managed budgets, measured performance, and optimised for ROI. Built strategic partnerships with affiliate brands and collaborators.
Head of Digital at Quicket
March 31, 2025 - October 13, 2025
Spearheaded multi-channel marketing campaigns, boosting conversions and brand visibility. Identified market opportunities and refined messaging and positioning to strengthen market presence. Executed campaigns across PPC, paid social, email, content, and organic channels. Conducted market research to guide strategy and identify growth potential. Collaborated with cross-functional teams to align initiatives with business goals. Managed external vendors to deliver on marketing objectives.
Marketing Lead at We Are Batch
July 31, 2025 - October 13, 2025
Delivered targeted marketing strategies for B2B creative services in tech, advertising, and e-learning, driving measurable client acquisition. Built paid media landing pages and wrote website copy to support conversion goals. Conducted market research to refine brand positioning and identify growth opportunities. Monitored, analysed, and optimised campaign performance to increase lead generation. Collaborated with creative and leadership teams to align marketing with business objectives. Produced high-impact content with designers and animators to showcase Batch’s creative capabilities.
Senior Copywriter at iLogic Agency
May 31, 2017 - October 13, 2025
A leading South African digital agency delivering integrated campaigns across FMCG, retail, and finance, with a strong focus on performance marketing, creative production, and data-driven strategy. Produced compelling, brand-aligned copy for ads, blogs, and newsletters across diverse clients. Interpreted briefs and collaborated with designers, PR, and cross-functional teams on projects of all sizes. Edited and proofread copy to ensure accuracy, clarity, and consistency. Applied SEO best practices to maximise reach and search visibility.
Senior Marketing & Brand Manager Growth at We Are Batch
April 1, 2025 - July 1, 2025
Led multi-market growth marketing strategy across Africa, UK, USA, and Australia for a global, award-winning creative production studio. Drove acquisition, engagement, and revenue growth through end-to-end digital marketing initiatives, paid media planning, and cross-channel campaigns (Meta, Google, TikTok). Built regional messaging and Go-To-Market plans in collaboration with product, design, and analytics teams; developed Looker Studio dashboards to guide strategic decisions and optimize spend; mentored cross-functional teams to align messaging, UX, and acquisition funnels for international growth.
Head of Digital & Communications at BOS Brands
June 1, 2017 - August 31, 2021
Led the consolidation and expansion of BOS’s global digital ecosystem, spanning eCommerce, paid media, CRM, and communications. Launched global presence on Amazon US, optimized paid media budgets across Meta and Google, and established Looker Studio dashboards for performance visibility. Built and mentored four cross-functional teams, directed content and social strategy, and delivered scalable digital programs to support international growth.
Senior Copy Writer at ILOGICA AGENCY
November 1, 2012 - May 31, 2017
Led integrated campaigns across FMCG, retail, and financial services. Built a strong brand storytelling foundation, developed messaging frameworks, and supported cross-channel campaigns. Created brand-aligned copy and messaging for 15+ major client accounts, contributing to new business wins and enhanced creative output.
Marketing Consultant at We Are Batch
April 1, 2025 - July 1, 2025
Award-winning, all-female creative production studio. Engaged as a marketing consultant to strengthen brand positioning, drive client acquisition, and support commercial growth across Batch's global portfolio. Led end-to-end planning and execution of digital marketing initiatives including paid media strategy, landing page optimization, and website copy aligned to conversion goals. Collaborated with clients and account teams to interpret briefs, pitch ideas, and deliver commercially effective creative solutions. Implemented integrated campaigns across tech, advertising, and e-learning sectors, with regional localization and go-to-market planning. Built dashboards and used performance insights to improve lead quality and acquisition efficiency.
Senior Copywriter at Ilógica Agency
November 1, 2012 - May 1, 2017
Led brand storytelling and strategic messaging, developed cross-channel campaigns across digital, social, CRM, and video for 15+ major client accounts. Created brand-aligned copy and messaging frameworks, ensuring consistency across paid, owned, and earned channels. Applied SEO best practices to improve visibility and engagement. Scripted TV and digital video content and collaborated with creative and production teams. Supported agency pitches and brand voice development, contributing to new business wins.

Education

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Qualifications

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Industry Experience

Consumer Goods, Software & Internet, Media & Entertainment, Professional Services, Retail, Travel & Hospitality