Available to hire
Hi, I’m Daniella, a multidisciplinary creative with a passion for content and marketing. I have a keen eye for storytelling and a strategic mindset that helps me drive digital growth and engagement. I love crafting compelling narratives and managing vibrant digital communities to build lasting connections.
I bring a blend of creativity and commercial sense to every project, whether it’s writing interactive fiction, designing digital content, or leading marketing strategies. I’m excited to contribute my skills and enthusiasm to a forward-thinking team and help create meaningful, impactful campaigns.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Interactive Fiction Writer at Freelance
January 1, 2024 - June 15, 2024Wrote and coded interactive, multi-pathway stories on the Episode app, reaching over 430,000 reads across published works. Developed strong storytelling techniques tailored to digital, choice-driven narratives. Gained proficiency in Episode’s coding language to build engaging, user-directed plotlines. Built and maintained an audience through consistent content quality and reader engagement. Collaborated with the Episode community to exchange feedback, refine narratives, and stay aligned with audience trends.
Head of Marketing at Vida Nova Collection
January 1, 2024 - June 15, 2024Led the marketing strategy and execution across four individual hotel and travel locations under the Vida Nova brand. Created and managed engaging content across digital platforms to elevate brand identity and drive engagement. Oversaw end-to-end social media management, including content planning, scheduling, community engagement, and performance tracking. Designed branded graphics and marketing assets to support campaigns, promotions, and events. Facilitated SEO-focused marketing efforts to improve search visibility and web traffic. Coordinated brand collaborations and marketing partnerships to broaden reach and brand appeal. Played a key role in customer engagement and event coordination to enhance guest experience and brand loyalty.
Interactive Fiction Writer at Freelance
January 1, 2024 - June 7, 2024Wrote and coded interactive, multi-pathway stories on the Episode app, reaching over 430,000 reads across published works. Developed strong storytelling techniques tailored to digital, choice-driven narratives. Gained proficiency in Episode’s coding language to build engaging, user-directed plotlines. Built and maintained an audience through consistent content quality and reader engagement. Collaborated with the Episode community to exchange feedback, refine narratives, and stay aligned with audience trends.
Head of Marketing at Vida Nova Collection
January 1, 2024 - June 7, 2024Led the marketing strategy and execution across four individual hotel and travel locations under the Vida Nova brand. Created and managed engaging content across digital platforms to elevate brand identity and drive engagement. Oversaw end-to-end social media management, including content planning, scheduling, community engagement, and performance tracking. Designed branded graphics and marketing assets to support campaigns, promotions, and events. Facilitated SEO-focused marketing efforts to improve search visibility and web traffic. Coordinated brand collaborations and marketing partnerships to broaden reach and brand appeal. Played a key role in customer engagement and event coordination to enhance guest experience and brand loyalty.
Social Media Manager at Posticino City Bowl
January 1, 2022 - January 1, 2024Managed social media accounts, increasing audience engagement and brand presence during tenure.
Social Media Manager at Hank's Olde Irish Whiskey Bar
January 1, 2022 - January 1, 2024Created and managed content across Instagram, Facebook, and TikTok, growing engagement and followers. Promoted events, specials, and brand story through curated visuals and copywriting. Collaborated with photographers and influencers to boost visibility. Tracked performance metrics to optimise content and strategy.
Social Media Manager at Posticino City Bowl
January 1, 2022 - January 1, 2024Managed social media accounts.
Social Media Manager at Hank's Olde Irish Whiskey Bar
January 1, 2022 - January 1, 2024Created and managed content across Instagram, Facebook, and TikTok, growing engagement and followers. Promoted events, specials, and brand story through curated visuals and copywriting. Collaborated with photographers and influencers to boost visibility. Tracked performance metrics to optimise content and strategy.
Graphic Designer at Freelance
January 1, 2021 - January 1, 2023Provided graphic design services to various clients, creating branded visuals and marketing materials.
Graphic Designer at Freelance
January 1, 2021 - January 1, 2023Provided graphic design services including digital art and illustration.
Education
IGCSE & IBDP Diploma at International School | Hout Bay
January 1, 2018 - December 31, 2018IGCSE & IBDP Diploma at International School | Hout Bay
January 1, 2018 - December 31, 2018Qualifications
Industry Experience
Travel & Hospitality, Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
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