I'm a SEA Expert with solid international Google Ads experience, managing accounts for startups to global brands and driving growth through smart, data-driven strategies. I value transparency and clear communication to improve performance, and I'm always open to discussing how my approach can fit your goals.

Daniel Dayot

I'm a SEA Expert with solid international Google Ads experience, managing accounts for startups to global brands and driving growth through smart, data-driven strategies. I value transparency and clear communication to improve performance, and I'm always open to discussing how my approach can fit your goals.

Available to hire

I’m a SEA Expert with solid international Google Ads experience, managing accounts for startups to global brands and driving growth through smart, data-driven strategies.

I value transparency and clear communication to improve performance, and I’m always open to discussing how my approach can fit your goals.

See more

Experience Level

Language

Thai
Fluent
English
Advanced
French
Advanced
Chinese
Intermediate

Work Experience

SEA Expert at Independent / Freelance
January 1, 2021 - Present
Manage international Google Ads accounts for startups to global brands; develop paid search strategies; monitor KPIs; optimize budgets; drive growth and ROAS.
Paid Search Manager / SEM Consultant at AdsPire Consulting / Made.com / AdsUp Consulting
December 31, 2021 - October 15, 2025
In charge of paid search strategy for B2B and B2C accounts; restructure campaigns; daily SEM performance monitoring for FR/BE/ES; growth of brand via Google Ads and Microsoft Ads.
Business Analyst at Sarenza (online shoes retailer)
December 31, 2019 - October 15, 2025
Monitored SEM performance in FR/BE/ES; daily monitoring; campaigns across search, shopping and display; KPI tracking to improve spend and ROAS.
PPC / SEM Specialist at Sarenza (online shoes retailer)
December 31, 2017 - October 15, 2025
Designed and managed paid search and shopping campaigns; budget management; optimization for revenue.
Early Career Roles at Bangkok (Thailand)
January 1, 2014 - October 15, 2025
Initial exposure to digital marketing and SEM, building a foundation for later roles in paid search management.

Education

Master in Management at Kedge Business School
September 1, 2014 - August 1, 2017

Qualifications

AI-Powered Shopping ads Certification
September 1, 2025 - October 15, 2025
https://skillshop.credential.net/aafad38b-edb9-449b-8e6a-ba3bea64c92c#acc.TFYjm4D8
Google Ads Apps Certification
September 1, 2025 - October 15, 2025
https://skillshop.credential.net/a618e93f-321e-4689-bb0d-5978a11d0051#acc.7w8MzLkU
Google Ads Display Certification
September 1, 2025 - October 15, 2025
https://skillshop.credential.net/d821ab34-f252-44fc-9576-2dec2f9986d2#acc.O7b9GIi2
Google Ads Search Certification
September 1, 2025 - October 15, 2025
https://skillshop.credential.net/0bba4bf5-030d-4228-b008-d323fbab94fd#acc.zb30DEgB
Google Ads Video Certification
September 1, 2025 - October 15, 2025
https://skillshop.credential.net/15257fe3-0d69-45e1-8ce7-53d6cc44203e#acc.WPLiGHqY
Google Analytics Certification
September 1, 2025 - October 15, 2025
https://skillshop.credential.net/b6ac30bd-a522-4904-802d-062016889964#acc.NCyuYp5E
Microsoft Advertising Search Certification
September 1, 2025 - October 15, 2025
https://www.credly.com/badges/731423af-fc7b-4ec4-b8e3-a40810fba001
Search Ads 360
September 1, 2025 - October 15, 2025
https://skillshop.credential.net/2aad96f9-9d15-472d-acdb-c8dc181a944c#acc.P7emO5aQ
AI-Powered Shopping ads Certification
September 4, 2025 - September 4, 2026
https://skillshop.credential.net/aafad38b-edb9-449b-8e6a-ba3bea64c92c#acc.TFYjm4D8

Industry Experience

Retail, Software & Internet, Professional Services