I'm Daniel Farnsworth, a performance marketer based in Auckland, New Zealand. I lead paid media campaigns across Meta, Google, and TikTok for ecommerce, SaaS, events, and service-based clients, focusing on full-funnel strategy, creative planning, campaign setup, optimization, and reporting. I’m comfortable managing high daily budgets, delivering clear insights, and continuously improving return on ad spend for clients. I've built and led the paid media function at The Attention Seeker, overseeing strategy, execution, and reporting across 15+ clients with $50K+ monthly ad spend. I partner with creative teams to concept and brief ad assets for full-funnel campaigns and have experience delivering advocacy campaigns for government agencies and UN Women Aotearoa and Youthline, including reducing cost per lead and designing enduring creative assets that remain live due to long-term performance.…I'm Daniel Farnsworth, a performance marketer based in Auckland, New Zealand. I lead paid media campaigns across Meta, Google, and TikTok for ecommerce, SaaS, events, and service-based clients, focusing on full-funnel strategy, creative planning, campaign setup, optimization, and reporting. I’m comfortable managing high daily budgets, delivering clear insights, and continuously improving return on ad spend for clients. I've built and led the paid media function at The Attention Seeker, overseeing strategy, execution, and reporting across 15+ clients with $50K+ monthly ad spend. I partner with creative teams to concept and brief ad assets for full-funnel campaigns and have experience delivering advocacy campaigns for government agencies and UN Women Aotearoa and Youthline, including reducing cost per lead and designing enduring creative assets that remain live due to long-term performance.WWWW…