Hi, I’m Daniel Koh. I’m a seasoned multi-disciplinary creative and strategy leader with 26 years of experience shaping brands and marketing communications across a broad range of disciplines. I have helped brand new companies, launched their products and led design teams to create experiences for brands across a wide range of disciplines. Cutting my teeth in advertising and graphic design agencies, I have led and managed their creative departments, as well as playing the role of brand custodian for their respective business retainers. Never to shy away from working with independent agencies, I have worked with several overseas and local boutique consultancies to push the envelope on brand marketing and visual communications. And because I wanted end-to-end creative control, I took it upon myself to learn every role – production designer, proofreader, strategist, copywriter, very often on the same project. Adding an extra layer to my portfolio is strategic expertise, and nothing gives me more joy than the opportunity to build businesses with the people who empower them. With my agency background, this naturally propelled me into the client side – where my skill-sets are a valuable asset in both business and marketing departments within their respective organisations. I relish every single opportunity to challenge conventional wisdom and create truly differentiated business and brand communications across the work I’m committed to.

Daniel Koh

Hi, I’m Daniel Koh. I’m a seasoned multi-disciplinary creative and strategy leader with 26 years of experience shaping brands and marketing communications across a broad range of disciplines. I have helped brand new companies, launched their products and led design teams to create experiences for brands across a wide range of disciplines. Cutting my teeth in advertising and graphic design agencies, I have led and managed their creative departments, as well as playing the role of brand custodian for their respective business retainers. Never to shy away from working with independent agencies, I have worked with several overseas and local boutique consultancies to push the envelope on brand marketing and visual communications. And because I wanted end-to-end creative control, I took it upon myself to learn every role – production designer, proofreader, strategist, copywriter, very often on the same project. Adding an extra layer to my portfolio is strategic expertise, and nothing gives me more joy than the opportunity to build businesses with the people who empower them. With my agency background, this naturally propelled me into the client side – where my skill-sets are a valuable asset in both business and marketing departments within their respective organisations. I relish every single opportunity to challenge conventional wisdom and create truly differentiated business and brand communications across the work I’m committed to.

Available to hire

Hi, I’m Daniel Koh. I’m a seasoned multi-disciplinary creative and strategy leader with 26 years of experience shaping brands and marketing communications across a broad range of disciplines.

I have helped brand new companies, launched their products and led design teams to create experiences for brands across a wide range of disciplines. Cutting my teeth in advertising and graphic design agencies, I have led and managed their creative departments, as well as playing the role of brand custodian for their respective business retainers. Never to shy away from working with independent agencies, I have worked with several overseas and local boutique consultancies to push the envelope on brand marketing and visual communications. And because I wanted end-to-end creative control, I took it upon
myself to learn every role – production designer, proofreader, strategist, copywriter, very often on the same project.

Adding an extra layer to my portfolio is strategic expertise, and nothing gives me more joy than the opportunity to build businesses with the people who empower them. With my agency background, this naturally propelled me into the client side – where my skill-sets are a valuable asset in both business and marketing departments within their respective organisations. I relish every single opportunity to challenge conventional wisdom and create truly differentiated business and brand communications across the work I’m committed to.

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Language

English
Fluent

Work Experience

Freelance Designer & Consultant at Freelance
December 1, 2023 - Present
Head of Brand Design (APAC) at foodpanda
February 1, 2022 - December 1, 2023
Tasked to set up and grow the Brand Design Team, starting as a one‑person function and expanding to support 11 APAC markets. Designed, built and deployed design systems, consumer experiences and methodologies. Led the launch of the brand mascot Pau-Pau, directed 6 animated episodes, and delivered high‑impact campaigns. Collaborated across editorial, partnerships, and marketing to amplify content. Strategised, named, designed and deployed Brightfields (in-house grocery brand). Built brand‑first content strategies balancing storytelling with platform engagement goals.
Brand Design Lead, APAC at foodpanda
October 1, 2020 - February 1, 2022
Led the Brand Design team across APAC, initiating the brand refresh and establishing scalable design systems and processes. Drove creative outcomes for multiple campaigns and brand assets across markets, balancing global consistency with local relevance.
Creative Director at Gyro
October 1, 2019 - July 1, 2020
Led the agency’s creative output for B2B clients, managed client relationships and pitches, mentored teams, and improved workflows to boost productivity. Led the design and naming of a new SaaS brand, Optima, and re‑designed Mastercard’s Marketing Center (MMC).
Creative Consultant at SAIS Group
February 1, 2018 - September 1, 2019
Supported the Chief Marketing Officer and Marketing/Editorial teams with brand identity, assets, presentations, and digital ecosystem initiatives. Refreshed websites, improved workflow, and increased readership and content engagement.
Design Director at Qube Studio
May 1, 2013 - October 1, 2015
Led a nimble design team, raised visual literacy standards, and managed account, traffic and production duties. Strengthened client relationships and workflow to boost productivity and creative output. Notable clients included The Residence Cenizaro, Four Seasons Hotels & Resorts, The Ascott Limited, and Discovery Channel.
Creative Director at Euro RSCG Singapore (now Havas)
December 1, 2011 - November 1, 2012
Dual role across Advertising & BTL. Oversaw creative direction, led pitches, expanded digital capabilities, and guided a small design team. Led the first online directory app for Far East Organisation and secured digital wins for Carlsberg as part of an integrated offering.
Creative Partner at Tribal DDB, Singapore
March 1, 2010 - March 1, 2011
Oversaw creative output, managed senior client relationships, mentored teams, and expanded scope of work based on client briefs. Led DBS Bank of Singapore account among others.
Senior Art Director — Design Director at Greenhouse Design & Communications
March 1, 2001 - November 1, 2005
Early leadership role establishing design standards, pitching and delivering high-profile editorial and branding projects. Developed content strategies for annual reports and government/ statutory boards.
Senior Art Director at Ogilvy One
December 1, 2005 - February 1, 2008
Senior art direction within an integrated customer experience and engagement practice. Expanded scope with existing clients and supported major pitches for brands including American Express, Cisco, DHL, IBM, Levis, Nike.
Freelance Designer
January 1, 1997 - January 1, 2001
Provided branding and design services across various clients as a freelancer.

Education

Diploma, Visual Communication: Advertising at Lasalle-SIA College of the Arts
January 1, 1993 - January 1, 1996
Bachelor’s Degree, Graphic Design (Hons) First Class at University of the West of England
January 1, 2015 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail