Hi, I’m Daniel Koh. I’m a seasoned multi-disciplinary creative and strategy leader with 26 years of experience shaping brands and marketing communications across a broad range of disciplines.
I have helped brand new companies, launched their products and led design teams to create experiences for brands across a wide range of disciplines. Cutting my teeth in advertising and graphic design agencies, I have led and managed their creative departments, as well as playing the role of brand custodian for their respective business retainers. Never to shy away from working with independent agencies, I have worked with several overseas and local boutique consultancies to push the envelope on brand marketing and visual communications. And because I wanted end-to-end creative control, I took it upon
myself to learn every role – production designer, proofreader, strategist, copywriter, very often on the same project.
Adding an extra layer to my portfolio is strategic expertise, and nothing gives me more joy than the opportunity to build businesses with the people who empower them. With my agency background, this naturally propelled me into the client side – where my skill-sets are a valuable asset in both business and marketing departments within their respective organisations. I relish every single opportunity to challenge conventional wisdom and create truly differentiated business and brand communications across the work I’m committed to.
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