Available to hire
Hi, I’m Daniel Loots, a Marketing and Communications specialist with over a decade of experience in B2B and B2C marketing across online retail, manufacturing, membership, sports and tourism. I excel at creating authentic, commercially successful communication campaigns and guiding projects from concept to delivery.
I’m hands-on, enjoy solving problems, and love turning data and press coverage into measurable growth—whether launching Shopify stores, building training camps, or driving international campaigns.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Italian
Advanced
German
Beginner
French
Beginner
Work Experience
Marketing Manager - EF Pro Cycling at EF Pro Cycling
May 1, 2022 - June 1, 2025Led all marketing & brand development for Team EF Coaching; project managed e-commerce, introduced training camps, apps and podcasts; launched merchandise on Shopify and migrated EF Bike Sale from Wordpress to Shopify; grew a startup coaching business to 3x revenue in 3 years.
Marketing Manager at EF Pro Cycling
May 1, 2022 - June 1, 2025Led all marketing & brand development for Team EF Coaching and managed the ecommerce business, including website, apps, advertising and social channels. Grew a startup cycling coaching business to 3x annual revenue in three years; planned and executed Training Camp products; project-managed Shopify merchandise launch and migration of EF Bike Sale to Shopify.
Digital Marketing Manager at MET Helmets
November 1, 2021 - May 1, 2022Managed online marketing & communications for a premium cycling helmet manufacturer; launched MET products on Amazon and expanded multi-channel presence.
Marketing Manager at Ticketer
June 1, 2021 - November 1, 2021Led digital marketing for the UK’s leading transport ticketing technology company, including web content, social channels, newsletters and branding.
Brand Manager at Farrow & Ball
January 1, 2020 - February 1, 2021Managed campaigns and new product development across wallpaper, colour consultancy, designer & accessories categories; delivered NHM Colour By Nature & Archive campaigns; launched a Virtual Colour Consultancy service during COVID.
Marketing & Communications Consultant at Self-employed (The Poole Agency & clients incl. Brother UK, Mako Trading, Global Bridge Education & Vitus)
May 1, 2019 - December 31, 2019Delivered content, branding, social media & design work; PR planning for Scicon Sports.
Marketing & Communications Consultant at Self-employed (The Poole Agency clients; incl. Brother UK, Mako Trading, Global Bridge Education) / PR planning for Scicon Sports
May 1, 2019 - December 1, 2019Provided content, branding, social media and design work; PR planning for clients; supported marketing and communications initiatives for multiple brands.
Communications & PR/Business Development Manager at The Ski Club of Great Britain
April 1, 2017 - May 1, 2019Oversaw all PR activities, press trips, crisis response and industry commentary; managed communications for holidays, insurance & membership; delivered events, awards and GDPR compliance; built partnerships with major travel/tourism brands.
Marketing & Communications Manager at Sportful
August 1, 2013 - April 1, 2017Marketing & communications for a technical sports apparel manufacturer, overseeing brand identity, product promotion, trade support and content across B2B and consumer channels; led ecommerce site development and digital campaigns; grew social and video reach.
Social Media Executive at Wiggle Ltd.
August 1, 2011 - August 1, 2013Managed all social media channels and advertising; expanded international audience with multilingual content; collaborated with brand partners for campaigns and product promotions.
PR & Marketing Manager at Glencoe Mountain Resort
April 1, 2010 - August 1, 2011Responsible for all marketing and communications; produced advertising materials and press content; represented the business within national industry bodies; organized events and press trips with international coverage.
Education
Professional Diploma: Digital Marketing at Digital Marketing Institute, Dublin, Ireland
January 1, 2021 - January 22, 2026BA (Hons): Journalism Studies (2:1) at The University of Stirling, Stirling, Scotland
January 1, 2005 - January 1, 2009SQA Highers at McLaren High School
January 1, 1998 - January 1, 1999Qualifications
Content Marketing Certification, Inbound Marketing
January 1, 2021 - January 22, 2026GDPR Foundation
January 1, 2018 - January 22, 2026Advanced Google Analytics
January 1, 2018 - January 1, 2021Google AdWords
January 1, 2018 - January 1, 2021Search & Mobile Certification
January 1, 2018 - January 1, 2021Google Tag Manager Fundamentals
January 1, 2018 - January 1, 2021Crisis Management
January 1, 2017 - January 22, 2026Writing for the Web, Public Relations
January 1, 2011 - January 22, 2026HETV Locations Management, COVID-19 Basic Awareness on Production
January 1, 2020 - January 22, 2026Introduction to Screenwriting
January 1, 2021 - January 22, 2026Model Making
January 1, 2019 - January 22, 2026A2 Certificate of Competency UAV flight, Drone Masterclass
January 1, 2020 - January 22, 2026Content Marketing Certification, Inbound Marketing
January 1, 2021 - January 22, 2026GDPR Foundation
January 1, 2018 - January 22, 2026Advanced Google Analytics
January 1, 2018 - January 22, 2026Google AdWords, Search & Mobile Certification
January 1, 2018 - January 22, 2026Google Tag Manager Fundamentals
January 1, 2018 - January 22, 2026Crisis Management
January 1, 2017 - January 22, 2026Writing for the Web, Public Relations
January 1, 2011 - January 22, 2026HETV Locations Management, COVID-19 Basic Awareness on Production
January 1, 2020 - January 22, 2026Introduction to Screenwriting
January 1, 2021 - January 22, 2026A2 Certificate of Competency UAV flight, Drone Masterclass
January 1, 2020 - January 22, 2026Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services, Manufacturing, Travel & Hospitality, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist today.