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Hi, I’m Daniel Stefan Lupu, a Growth Marketing Manager based in London, UK. I bring over 9 years of experience scaling acquisition and revenue across global markets, designing data-driven strategies, managing multi-million-pound budgets, and leading cross-functional teams to deliver sustainable growth and strong ROI. I thrive on experimentation, building scalable data pipelines, and collaborating with product, engineering, and marketing to drive app and product growth. I’m passionate about turning insights into action, measure-driven optimization, and delivering value for users and businesses alike.…Hi, I’m Daniel Stefan Lupu, a Growth Marketing Manager based in London, UK. I bring over 9 years of experience scaling acquisition and revenue across global markets, designing data-driven strategies, managing multi-million-pound budgets, and leading cross-functional teams to deliver sustainable growth and strong ROI. I thrive on experimentation, building scalable data pipelines, and collaborating with product, engineering, and marketing to drive app and product growth. I’m passionate about turning insights into action, measure-driven optimization, and delivering value for users and businesses alike.

Daniel Stefan Lupu

Growth Marketer, Digital Marketer, PPC Manager, +5

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Hi, I’m Daniel Stefan Lupu, a Growth Marketing Manager based in London, UK. I bring over 9 years of experience scaling acquisition and revenue across global markets, designing data-driven strategies, managing multi-million-pound budgets, and leading cross-functional teams to deliver sustainable growth and strong ROI. I thrive on experimentation, building scalable data pipelines, and collaborating with product, engineering, and marketing to drive app and product growth. I’m passionate about turning insights into action, measure-driven optimization, and delivering value for users and businesses alike.…Hi, I’m Daniel Stefan Lupu, a Growth Marketing Manager based in London, UK. I bring over 9 years of experience scaling acquisition and revenue across global markets, designing data-driven strategies, managing multi-million-pound budgets, and leading cross-functional teams to deliver sustainable growth and strong ROI. I thrive on experimentation, building scalable data pipelines, and collaborating with product, engineering, and marketing to drive app and product growth. I’m passionate about turning insights into action, measure-driven optimization, and delivering value for users and businesses alike.

Available to hire

Hi, I’m Daniel Stefan Lupu, a Growth Marketing Manager based in London, UK. I bring over 9 years of experience scaling acquisition and revenue across global markets, designing data-driven strategies, managing multi-million-pound budgets, and leading cross-functional teams to deliver sustainable growth and strong ROI.

I thrive on experimentation, building scalable data pipelines, and collaborating with product, engineering, and marketing to drive app and product growth. I’m passionate about turning insights into action, measure-driven optimization, and delivering value for users and businesses alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Romanian, Moldavian, Moldovan

Fluent

Spanish; Castilian

Beginner

Work Experience

Senior Marketing Manager at Skyscanner

October 1, 2023 - November 16, 2025

Responsible for driving global app growth across paid media channels, managing multi-million-pound budgets and a small team to scale acquisition through data-led strategy, experimentation, and cross-functional collaboration. Achievements include scaling monthly app downloads from 5k to 500k within ROI guardrails, increasing revenue per install by up to 65% via bidding signal experiments, and developing a 1-year LTV model that unlocked incremental budget and +40% YoY growth in installs. Designed an iOS measurement framework to increase iOS share by 10–18% across key markets, partnered with engineering to build a new data pipeline and performance dashboard (reducing reporting time by ~10 hours/week), and contributed to GTM strategy for a new app feature, including retargeting that boosted early adoption. Reduced user acquisition costs by 10% through iterative creative testing.

Paid Search Manager at Skyscanner

October 1, 2023 - October 1, 2023

Managed global paid-search campaigns across Flights and Car Hire with multi-million-pound budgets. Migrated Google Ads campaigns from Kenshoo to SA360, improving campaign stability and ROI. Increased Car Hire revenue by 128% YoY through market expansion, automation, and audience refinement. Conducted brand incrementality tests to optimize PPC/SEO synergies, supported ASO initiatives to boost web-to-app conversions by 5%.

PPC Manager at Investoo Group

August 1, 2021 - August 1, 2021

Scaled acquisition for highly regulated financial products (stocks, CFDs, crypto) across EMEA. Created a new account structure based on user intent, increasing time on site and lead volume. Used real-time search and trend data to integrate high-demand keywords and trending stocks into campaigns, boosting lead generation. Designed and wireframed crypto landing pages and microsites that lifted conversion rates with double-digit gains.

Senior Biddable Media Lead at Stickyeyes

September 1, 2020 - September 1, 2020

Led an audience-centric strategy that delivered the best weekly performance on a multi-million software account (Adobe Creative Cloud). Managed app install campaigns for Adobe across Google & Apple Search Ads in 5 countries, with A/B testing of landing pages and ad headlines to improve conversion and revenue. Saved 20% of client brand spend by aligning PPC with SEO and deploying smart automation. Coordinated a team of three executives and supported their development.

Biddable Media Lead at Stickyeyes

October 1, 2019 - October 1, 2019

Awarded Employee of the Month for successfully managing £1.3M budget during Black Friday and driving growth across multiple channels in 6 international markets for Ted Baker. Increased sales volume and ROAS by implementing automated bidding & smart shopping campaigns. Collaborated with client services to create pitches for new business opportunities and mentored junior team members with market insights and best practices.

Pay-Per-Click Manager/Analyst at Circus PPC Agency

August 1, 2018 - August 1, 2018

Led performance strategy across retail, travel, and finance clients with monthly budgets >£80K. Increased client sales by 20% while reducing CPA by 10% and achieved 2x ROI within weeks through analytics-driven optimisations and dynamic campaigns.