I'm Daniela Carvajal Arango, a Senior Graphic Designer with 10+ years of experience crafting digital and print assets for consumer brands, startups, and global companies. I translate brand strategy into clear, engaging visual systems across social media, advertising, web, and print, with a growing focus on paid social and performance-driven creative. I thrive in fast-paced, remote environments and enjoy collaborating with international teams to turn feedback into high-quality assets. I'm detail-oriented, proactive, and passionate about design that drives results.

Daniela Carvajal Arango

I'm Daniela Carvajal Arango, a Senior Graphic Designer with 10+ years of experience crafting digital and print assets for consumer brands, startups, and global companies. I translate brand strategy into clear, engaging visual systems across social media, advertising, web, and print, with a growing focus on paid social and performance-driven creative. I thrive in fast-paced, remote environments and enjoy collaborating with international teams to turn feedback into high-quality assets. I'm detail-oriented, proactive, and passionate about design that drives results.

Available to hire

I’m Daniela Carvajal Arango, a Senior Graphic Designer with 10+ years of experience crafting digital and print assets for consumer brands, startups, and global companies. I translate brand strategy into clear, engaging visual systems across social media, advertising, web, and print, with a growing focus on paid social and performance-driven creative.

I thrive in fast-paced, remote environments and enjoy collaborating with international teams to turn feedback into high-quality assets. I’m detail-oriented, proactive, and passionate about design that drives results.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Graphic designer (Freelance) at Girly Maquillaje
January 1, 2020 - Present
Branding, packaging, social media assets, banners and flyers for clients; freelance graphic design services.
Graphic designer at SOLE PROVISIONS
February 1, 2022 - June 1, 2025
Banners design; Emails - Eblast design and sending; Counter cards; Billboards; Mailers; Posters.
Paid Social Designer at JONES ROAD BEAUTY
May 1, 2025 - Present
Strategy and paid social media design.
Graphic designer at DUNNHUMBY Colombia S.A.S
April 1, 2015 - January 1, 2020
Internal communications design; printed parts and physical samples; static, dynamic and GIF banners; personalized emails; digital assets for Facebook and Instagram; mockups for sales proposals; branding for events; logos, signage and wall graphics; branding for internal areas.
Graphic designer (Internship) at Crystal S.A.S.
July 1, 2014 - January 1, 2015
Graphic designer intern for hosiery and clothing for Galax; contributed to product and brand materials.
Creative director - Co founder at DANNY KARVA DESIGN
January 1, 2020 - Present
Brand creation, identity and value proposition; communications design; photography; website design; supplier and production management; prints and products; social media management.
Creative Director & Co founder at DANNY KARVA DESIGN
January 1, 2020 - Present
Co-founded a creative studio focused on branding, visual identity, illustration, prints and digital design. Led creative direction, brand development, and visual systems from concept to execution. Designed logo, brand guidelines, social media assets, websites, and print materials. Managed client communication, timelines, and creative decision-making.
Graphic Designer at Dunnhumby Colombia S.A.S.
April 1, 2015 - January 1, 2020
Designed internal and external communication assets for corporate clients and internal teams. Created digital banners, email templates, social media graphics, presentations, and print materials. Supported branding initiatives for events, internal programs, and office environments. Worked closely with multidisciplinary teams in a corporate, data-driven environment.
Graphic Designer at Crystal S.A.S.
July 1, 2014 - January 1, 2015
Designed graphic assets for branding, marketing, and promotional materials. Supported creative execution across digital and print formats. Collaborated closely with stakeholders to deliver consistent visual solutions.

Education

Graphic design degree at Colegiatura Colombiana
January 1, 2011 - January 1, 2015

Qualifications

Honorable mention Commercial Graphic Product
January 1, 2013 - January 1, 2013
Honorable mention Fashion Textile Graphic Workshop
February 1, 2013 - February 1, 2013
Honorable mention Internet and Multimedia Workshop
January 1, 2014 - January 1, 2014
Master Leadership Training
November 9, 2012 - November 12, 2012
Textile Dyeing
July 1, 2013 - November 1, 2013
English course (Full)
January 1, 2010 - December 31, 2012

Industry Experience

Media & Entertainment, Professional Services, Retail, Education