Available to hire
Hi, I’m Daniela Concheso. I’m a results-driven marketing professional with a Master’s in International Marketing and hands-on experience in digital strategy, social media management, and performance analytics across international markets. I’m adept at developing impactful video content and data-informed campaigns that strengthen brand identity, drive engagement, and support business growth.
I’m recognized for a strong blend of creativity and analytical thinking, with experience spanning both traditional and digital marketing. I enjoy turning insights into action and collaborating with cross-functional teams to deliver compelling storytelling that resonates with diverse audiences.
Experience Level
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Head of Social Media & Marketing at The Kabalah Center
January 1, 2025 - PresentDeveloped and implemented social media strategy aligned with business goals. Oversaw content production and managed marketing materials across digital channels. Increased engagement and brand visibility through analytics-driven initiatives. Planned, executed, and analyzed client marketing campaigns using editorial calendars. Produced social media content and reported performance to optimize future campaigns.
Accounts Payable Analyst at Ah-ha Healing
January 1, 2022 - January 1, 2024Supported accounts payable operations; analyzed inventory, production, and fixed asset data for Central American markets.
Social Media Consultant / Video Editor at The Kabbalah Center (Spiritually Hungry Podcast)
January 1, 2025 - PresentProduced and edited organic video content for Instagram Reels and TikTok, driving significant audience engagement. Designed social media trailer videos to promote upcoming podcast episodes and attract new listeners. Directed hosts in trend-based TikTok videos, optimizing for virality and brand consistency. Managed scheduling and publishing across platforms. Tracked performance metrics to improve content strategy. Created captions, copy, and hashtags aligned with SEO and brand tone.
Head of Social Media & Marketing at Planted Marketing
January 1, 2022 - PresentDeveloped and implemented social media strategy aligned with business goals. Oversaw content production and managed marketing materials across digital channels. Increased engagement and improved brand visibility through analytics-driven initiatives.
Education
Master of Science, International Marketing at Hodges International Business School, Boston, MA
January 11, 2030 - January 1, 2022 at Universidad Francisco Marroquín, Guatemala
January 11, 2030 - January 1, 2019Master of Science in International Marketing and Expertise in Social Media Management at Hodges University
January 11, 2030 - January 1, 2022Bachelor of Science in Business Engineering at Universidad Francisco Marroquín, Guatemala
January 11, 2030 - January 1, 2019Master of Science in International Marketing at Hult International Business School
January 11, 2030 - January 1, 2022Bachelor of Science in Business Engineering at Universidad Francisco Marroquín, Guatemala
January 11, 2030 - January 1, 2019Qualifications
Six Sigma White Belt
January 11, 2030 - January 28, 2026Google Analytics
January 11, 2030 - January 28, 2026Excel 2016 Expert
January 11, 2030 - January 28, 2026Google Analytics
January 11, 2030 - January 28, 2026Excel 2016 Expert
January 11, 2030 - January 28, 2026Six Sigma White Belt
January 11, 2030 - January 28, 2026Google Analytics
January 11, 2030 - April 16, 2026Excel Expert
January 11, 2030 - April 16, 2026Six Sigma White Belt
January 11, 2030 - April 16, 2026Marketing & CLV Metrics
January 11, 2030 - April 16, 2026SEO & SEM Optimization
January 11, 2030 - April 16, 2026Marketing Analytics & Reporting
January 11, 2030 - April 16, 2026Performance Copywriting
January 11, 2030 - April 16, 2026Short-Form Video Editing & Optimization
January 11, 2030 - April 16, 2026Podcast-to-Shorts Adaptation
January 11, 2030 - April 16, 2026Performance Creative for Paid Social
January 11, 2030 - April 16, 2026Adobe Premiere
January 11, 2030 - April 16, 2026DaVinci Resolve
January 11, 2030 - April 16, 2026CapCut
January 11, 2030 - April 16, 2026Canva
January 11, 2030 - April 16, 2026AI-Assisted Video Workflows
January 11, 2030 - April 16, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education
Experience Level
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