I’m Daniella Rodrigues, a Graphic Designer and Illustrator based in Pretoria, South Africa, with a passion for meaningful, visually driven communication. I bridge design and illustration to develop distinctive brand identities, craft visual concepts, and communicate ideas that inspire, inform, and engage. With experience across both corporate and fine art contexts, I enjoy working with traditional and digital mediums to bring creative visions to life. I’m particularly passionate about using visual storytelling to shift perspectives, creating honest, thoughtful work that resonates with people and businesses alike. My goal as a creative is to explore the power of visual language and help brands of all sizes clearly communicate their mission, vision, and values in impactful, memorable ways.

Daniella Rodrigues

I’m Daniella Rodrigues, a Graphic Designer and Illustrator based in Pretoria, South Africa, with a passion for meaningful, visually driven communication. I bridge design and illustration to develop distinctive brand identities, craft visual concepts, and communicate ideas that inspire, inform, and engage. With experience across both corporate and fine art contexts, I enjoy working with traditional and digital mediums to bring creative visions to life. I’m particularly passionate about using visual storytelling to shift perspectives, creating honest, thoughtful work that resonates with people and businesses alike. My goal as a creative is to explore the power of visual language and help brands of all sizes clearly communicate their mission, vision, and values in impactful, memorable ways.

Available to hire

I’m Daniella Rodrigues, a Graphic Designer and Illustrator based in Pretoria, South Africa, with a passion for meaningful, visually driven communication. I bridge design and illustration to develop distinctive brand identities, craft visual concepts, and communicate ideas that inspire, inform, and engage. With experience across both corporate and fine art contexts, I enjoy working with traditional and digital mediums to bring creative visions to life.

I’m particularly passionate about using visual storytelling to shift perspectives, creating honest, thoughtful work that resonates with people and businesses alike. My goal as a creative is to explore the power of visual language and help brands of all sizes clearly communicate their mission, vision, and values in impactful, memorable ways.

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Language

English
Fluent

Work Experience

Freelance Brand & Product Designer at Growing Wildlings
January 1, 2020 - Present
Led the full brand identity development for a locally rooted, mom-founded company focused on creating fuss-free, nourishing play for children's growth and development. Designed the company’s visual language from the ground up, including logo design, custom iconography, and brand strategy. Continued collaboration as a freelance product illustrator for three key product ranges.
Senior Graphic Designer at The Open Window
June 1, 2019 - Present
Taking the lead on design-related tasks and briefs, conceptualising and executing effective marketing campaigns (print and digital) that generate successful responses from the institution’s target audience. Ensuring look and feel, brand attributes, values, and overall identity are up to standard and contribute to institutional growth.
Freelance Illustrator & Designer at Pauls Homemade Ice Cream
January 1, 2023 - Present
Conceptualised and developed creative visual concepts aligned with the brand’s playful, artisanal identity. Illustrated and designed pop-up store branding, including vinyl graphics for kiosk interiors and overall look-and-feel. Created large-scale mural artwork for interior wall installations to enhance the in-store customer experience. Collaborated with the brand team to translate creative ideas into cohesive designs across both physical retail spaces and digital platforms.
Freelance Designer & Brand Collaborator at Dinewo.co
January 1, 2018 - January 1, 2023
Creative direction for e-commerce brands, contributing to a range of high-impact projects for global clients, including brand strategy, editorial design, product design, and advertising. Worked across multiple time zones with a strong emphasis on storytelling, consistency, and market relevance.

Education

Honours Degree in Visual Communication Design at The Open Window - Centurion
January 1, 2019 - January 1, 2020
Bachelor Degree in Visual Communication Design at The Open Window - Centurion
January 1, 2015 - January 1, 2018

Qualifications

Pangolin Award
January 1, 2019 - March 31, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Retail