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I am a Graphic Designer and Illustrator based in Pretoria, South Africa, with a passion for meaningful, visually driven communication. My work bridges both design and illustration, allowing me to develop distinctive brand identities, craft visual concepts, and communicate ideas that inspire, inform, and engage. I'm Daniella Rodrigues and I would love to work with you! I believe in using visual storytelling to shift perspectives and create honest, thoughtful work that resonates with people and businesses alike. My goal is to explore the power of visual language and help brands clearly communicate their mission, vision, and values in impactful, memorable ways.…I am a Graphic Designer and Illustrator based in Pretoria, South Africa, with a passion for meaningful, visually driven communication. My work bridges both design and illustration, allowing me to develop distinctive brand identities, craft visual concepts, and communicate ideas that inspire, inform, and engage. I'm Daniella Rodrigues and I would love to work with you! I believe in using visual storytelling to shift perspectives and create honest, thoughtful work that resonates with people and businesses alike. My goal is to explore the power of visual language and help brands clearly communicate their mission, vision, and values in impactful, memorable ways.

Daniella Rodrigues

Graphic Designer, Illustrator, Brand Designer, +2

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I am a Graphic Designer and Illustrator based in Pretoria, South Africa, with a passion for meaningful, visually driven communication. My work bridges both design and illustration, allowing me to develop distinctive brand identities, craft visual concepts, and communicate ideas that inspire, inform, and engage. I'm Daniella Rodrigues and I would love to work with you! I believe in using visual storytelling to shift perspectives and create honest, thoughtful work that resonates with people and businesses alike. My goal is to explore the power of visual language and help brands clearly communicate their mission, vision, and values in impactful, memorable ways.…I am a Graphic Designer and Illustrator based in Pretoria, South Africa, with a passion for meaningful, visually driven communication. My work bridges both design and illustration, allowing me to develop distinctive brand identities, craft visual concepts, and communicate ideas that inspire, inform, and engage. I'm Daniella Rodrigues and I would love to work with you! I believe in using visual storytelling to shift perspectives and create honest, thoughtful work that resonates with people and businesses alike. My goal is to explore the power of visual language and help brands clearly communicate their mission, vision, and values in impactful, memorable ways.

Available to hire

I am a Graphic Designer and Illustrator based in Pretoria, South Africa, with a passion for meaningful, visually driven communication. My work bridges both design and illustration, allowing me to develop distinctive brand identities, craft visual concepts, and communicate ideas that inspire, inform, and engage. I’m Daniella Rodrigues and I would love to work with you!

I believe in using visual storytelling to shift perspectives and create honest, thoughtful work that resonates with people and businesses alike. My goal is to explore the power of visual language and help brands clearly communicate their mission, vision, and values in impactful, memorable ways.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Brand & Product Designer at Growing Wildlings

January 1, 2020 - Present

Led the full brand identity development for a locally rooted, mom-founded company focused on creating fuss-free, nourishing play for children's growth and development. Designed the company’s visual language from the ground up, including logo design, custom iconography, and brand strategy. Continued collaboration as a freelance product illustrator for three key product ranges.

Senior Graphic Designer at The Open Window

June 1, 2019 - Present

Taking the lead on design-related tasks and briefs, conceptualising and executing effective marketing campaigns (print and digital) that generate successful responses from the institution’s target audience. Ensuring look and feel, brand attributes, values, and overall identity are up to standard and contribute to institutional growth.

Freelance Illustrator & Designer at Pauls Homemade Ice Cream

January 1, 2023 - Present

Conceptualised and developed creative visual concepts aligned with the brand’s playful, artisanal identity. Illustrated and designed pop-up store branding, including vinyl graphics for kiosk interiors and overall look-and-feel. Created large-scale mural artwork for interior wall installations to enhance the in-store customer experience. Collaborated with the brand team to translate creative ideas into cohesive designs across both physical retail spaces and digital platforms.

Freelance Designer & Brand Collaborator at Dinewo.co

January 1, 2018 - January 1, 2023

Creative direction for e-commerce brands, contributing to a range of high-impact projects for global clients, including brand strategy, editorial design, product design, and advertising. Worked across multiple time zones with a strong emphasis on storytelling, consistency, and market relevance.