Danielle Height

Developed branded experiences, product activations, event concepts, and audience-facing environments designed to turn passive attendance into active participation. Translated client objectives into integrated creative direction across physical space, promotion, storytelling, signage, content, and guest flow. Led projects from pitch and rough concept through budgeting, sourcing, vendor relationships, production scheduling, approvals, installation, live execution, and recap; built workable concepts within real-world constraints using practical workarounds and partner contributions. Created marketing materials and social content aligned with client brand standards and collaborated directly with clients and creative partners to refine messaging and visual direction.

Helped launch and build Hamilton’s first fully organic vegan restaurant from the ground up, creating a recognizable local brand and community presence. Led public events, promotions, staff scheduling and training, supplier sourcing, inventory, point-of-sale setup, and day-to-day operational problem-solving. Helped secure national attention without a traditional advertising budget through coverage and front-page Financial Post feature (2013). Implemented a living-wage approach that redirected tips to a local children’s food charity, strengthening values-led community relationships.

Co-founded and helped grow a Hamilton branding, marketing, and web-development firm serving clients through strategy, identity, content, digital campaigns, and audience engagement. Acted as the bridge between clients, designers, developers, vendors, and production partners—turning business goals into clear scopes, timelines, approvals, and deliverables. Developed campaign and promotional concepts, managed client relationships, represented the agency at community events, and supported repeat business across multi-phase engagements. Produced research, presentations, proposals, content calendars, promotional materials, and market-positioned recommendations.