Soxford BBQ
Danielle Height
Published
OXFORD PROPERTIES × FLOOR ZERO
Soxford BBQ | Father’s Day Activation
Oxford Properties wanted to give back to dads on Father’s Day with an experience that would feel more memorable than a conventional promotional giveaway.
We developed the Soxford BBQ, bringing the feeling of a backyard barbecue into the commercial property environment. The concept used theatrical staging and a 4D sensory approach, incorporating lighting, the sounds of sizzling food and the scent of a barbecue to create an immersive lobby experience.
The activation drew crowds, encouraged guests to stop and take photographs, and generated an enthusiastic response to the merchandise.
The execution was designed to make people feel as though they had stepped into a moment of celebration, rather than simply passing through a building. The merchandise was all enthusiastically claimed, and there was no leftover stock.
The concept was delivered across two locations on the same day.