Dee's Kreations JM

Dee’s Kreations JM is a Jamaican handmade business specialising in handcrafted journals, bookmarks and notepads. The ‘Dee’ in question is Miss Dorreth McKnight, affectionately called Dee or Aunt Dee by friends and family, a former librarian with particular interest and training in dressmaking; she is supported by a team of two, including her social media manager and me.
Dee’s Kreations’ mission is to be a force for good - to encourage people through positive/uplifting affirmations. The outfit started during the COVID19 pandemic, as she sought to flex her artistic muscles with a new creative venture. What began as a hobby soon took on new life as she sought to provide light during a dark time. I created a mark to evoke the same organic yet elegant feel of the ‘Kreations’ she gives. I explored various logo ideas through brainstorming and sketches, which you can walk through below. The final lockup pairs a one-line drawing journal icon with a sans-serif and handwritten font.

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