Jamaica Railway Corporation (Logo + Social Media Design)

The Jamaica Railway Corporation (JRC): The main project goals were to generate awareness and interest about the reintroduction of the train system on the island, with specific regard to secondary school students in Linstead, Bog Walk and Old Harbour, through a three-month social media campaign.

Through collaboration with a fellow designer, Howard ‘Elite Howie’ Hamilton, and copywriters from The Write Step JA, we refreshed the brand with a logo redesign. Next, we designed a mark for the ‘Back on Track’ campaign to complement the brand, a process that saw the iteration of several concepts between Howard and me. A committee headed by the Minister of Transport and Mining, Robert Montague, selected one of the type lockups I created.

We married our best ideas with Howard’s logo design and my ‘Back on Track’ concept for a cohesive look and feel for social media posts. The primary design challenge was balancing modernity and tradition - the great legacy of the railway system in Jamaica and its utility today. This was achieved through three content categories, historical facts, information-based posts and social engagement with students and their guardians.

#graphicdesigner #logo #illustrator #typography #socialmedia #photoshop