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I am a dynamic and performance-driven Senior Web Designer & Digital Marketing Specialist with 9 years of experience creating high-converting, visually engaging, and optimized websites. I specialize in WordPress, WooCommerce, Shopify, and UX/UI design, while also focusing on growth marketing, acquisition, retention, and conversion optimization. My work combines creativity and strategy to build websites that look appealing and get results. While at the Automobile Association of South Africa (AA), I led the transformation of the company’s website from Drupal to WordPress, redesigned the custom purchase path and started replacing old iFrames with scalable, modern solutions. Now at Amber Digital, I handle end-to-end website designs and brand updates for diverse clients — including the AA’s latest website revamp after new management and strategic changes. I am currently finishing a Growth Marketing MiniDegree through CXL, sharpening my expertise in data-driven design, analytics, and user behaviour.…I am a dynamic and performance-driven Senior Web Designer & Digital Marketing Specialist with 9 years of experience creating high-converting, visually engaging, and optimized websites. I specialize in WordPress, WooCommerce, Shopify, and UX/UI design, while also focusing on growth marketing, acquisition, retention, and conversion optimization. My work combines creativity and strategy to build websites that look appealing and get results. While at the Automobile Association of South Africa (AA), I led the transformation of the company’s website from Drupal to WordPress, redesigned the custom purchase path and started replacing old iFrames with scalable, modern solutions. Now at Amber Digital, I handle end-to-end website designs and brand updates for diverse clients — including the AA’s latest website revamp after new management and strategic changes. I am currently finishing a Growth Marketing MiniDegree through CXL, sharpening my expertise in data-driven design, analytics, and user behaviour.

Danielle Gates

Web Designer, UX Designer, UI Designer, +7

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I am a dynamic and performance-driven Senior Web Designer & Digital Marketing Specialist with 9 years of experience creating high-converting, visually engaging, and optimized websites. I specialize in WordPress, WooCommerce, Shopify, and UX/UI design, while also focusing on growth marketing, acquisition, retention, and conversion optimization. My work combines creativity and strategy to build websites that look appealing and get results. While at the Automobile Association of South Africa (AA), I led the transformation of the company’s website from Drupal to WordPress, redesigned the custom purchase path and started replacing old iFrames with scalable, modern solutions. Now at Amber Digital, I handle end-to-end website designs and brand updates for diverse clients — including the AA’s latest website revamp after new management and strategic changes. I am currently finishing a Growth Marketing MiniDegree through CXL, sharpening my expertise in data-driven design, analytics, and user behaviour.…I am a dynamic and performance-driven Senior Web Designer & Digital Marketing Specialist with 9 years of experience creating high-converting, visually engaging, and optimized websites. I specialize in WordPress, WooCommerce, Shopify, and UX/UI design, while also focusing on growth marketing, acquisition, retention, and conversion optimization. My work combines creativity and strategy to build websites that look appealing and get results. While at the Automobile Association of South Africa (AA), I led the transformation of the company’s website from Drupal to WordPress, redesigned the custom purchase path and started replacing old iFrames with scalable, modern solutions. Now at Amber Digital, I handle end-to-end website designs and brand updates for diverse clients — including the AA’s latest website revamp after new management and strategic changes. I am currently finishing a Growth Marketing MiniDegree through CXL, sharpening my expertise in data-driven design, analytics, and user behaviour.

Available to hire

I am a dynamic and performance-driven Senior Web Designer & Digital Marketing Specialist with 9 years of experience creating high-converting, visually engaging, and optimized websites. I specialize in WordPress, WooCommerce, Shopify, and UX/UI design, while also focusing on growth marketing, acquisition, retention, and conversion optimization. My work combines creativity and strategy to build websites that look appealing and get results.

While at the Automobile Association of South Africa (AA), I led the transformation of the company’s website from Drupal to WordPress, redesigned the custom purchase path and started replacing old iFrames with scalable, modern solutions. Now at Amber Digital, I handle end-to-end website designs and brand updates for diverse clients — including the AA’s latest website revamp after new management and strategic changes. I am currently finishing a Growth Marketing MiniDegree through CXL, sharpening my expertise in data-driven design, analytics, and user behaviour.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Web Designer & Digital Marketing Specialist at Amber Digital

January 1, 2023 - November 13, 2025

Design and develop visually engaging WordPress (including WooCommerce) and Shopify websites with a strong focus on UX/UI and conversion optimization. Lead end-to-end projects from concept to deployment, implement SEO-driven architectures, create responsive layouts, and manage analytics integration (GA4, Tag Manager, Hotjar) to measure design performance. Drive brand updates for diverse clients and align designs with broader growth strategies.

Marketing Specialist at The Automobile Association of South Africa

December 31, 2022 - December 31, 2022

Led the digital transformation of the AA’s website, migrating from Drupal to WordPress and modernizing structure. Redesigned the UX for the custom purchase path, eliminated outdated iFrames, and built scalable modules. Collaborated with IT and marketing teams to deliver a high-performing platform and integrated analytics to optimize the customer journey.

Website Designer & Digital Marketing Associate at DOTCLOUD DIGITAL

December 31, 2019 - December 31, 2019

Participated in web design and UX sessions, built and maintained client websites aligned with brand and marketing objectives, and contributed to digital strategy. Measured campaign performance, managed online content with focus on SEO and analytics, and supported social media, PPC, and content initiatives.

Candidate Attorney at Du Plessis & Kruyshaar Attorneys

December 31, 2016 - December 31, 2016

Gained experience in Conveyancing, Wills & Estates, Antenuptial Agreements, Debt Collection, and Commercial Contracts under guidance of senior attorneys.

Legal Draftsman & Sales Consultant at Lexpro Systems

December 31, 2019 - December 31, 2019

Drafted and maintained Magistrates and High Court documents; supported sales activities and stayed updated with legislative changes.

Senior Web Designer & Digital Marketing Specialist at Amber Digital Agency

January 1, 2023 - November 19, 2025

Lead end-to-end website designs and brand updates for diverse clients; collaborate with developers, marketing teams, and stakeholders to ensure design choices drive results. Currently completing a Growth Marketing MiniDegree through CXL to deepen data-driven design, analytics, and user behaviour insights.

Marketing Specialist at Automobile Association of South Africa (AA)

January 1, 2022 - January 1, 2022

Led the digital transformation of AA’s website, migrating from Drupal to WordPress, redesigned the custom purchase path, eliminated outdated iFrames, and integrated analytics to improve conversion and engagement. Supported broader marketing strategy through content, SEO, and customer journey enhancements.

Website Designer & Digital Marketing Associate at DOTCLOUD DIGITAL

January 1, 2019 - January 1, 2019

Web design & UX collaboration, stakeholder approvals, and maintenance of client websites aligned with brand and marketing objectives. Assisted in developing digital marketing plans, measuring performance, and optimizing campaigns.

Candidate Attorney at Du Plessis & Kruyshaaar Attorneys

January 1, 2016 - January 1, 2016

Gained experience in Conveyancing, Wills & Estates, Antenuptial Agreements, Debt Collection, and Commercial Contracts under supervision.

Legal Draftsman & Sales Consultant at Lexpro Systems

January 1, 2019 - January 1, 2019

Drafted and maintained Magistrates and High Court documents; managed documents and client interactions; collaborated with attorneys.