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I am an insightful and results-driven marketing strategist with over 20 years of experience transforming small to mid-sized businesses through creative, customer-first marketing approaches. I specialize in building scalable marketing systems, simplifying digital strategy, and enabling teams via automation, innovative tools, and storytelling. My background includes experience in technology, property, and small to medium business consulting, which has equipped me with a commercial mindset and deep empathy for small business owners. I have a reputation for delivering practical, time-saving solutions and getting marketing initiatives done effectively.…I am an insightful and results-driven marketing strategist with over 20 years of experience transforming small to mid-sized businesses through creative, customer-first marketing approaches. I specialize in building scalable marketing systems, simplifying digital strategy, and enabling teams via automation, innovative tools, and storytelling. My background includes experience in technology, property, and small to medium business consulting, which has equipped me with a commercial mindset and deep empathy for small business owners. I have a reputation for delivering practical, time-saving solutions and getting marketing initiatives done effectively.

Danielle MacInnis

Marketing Strategist, Marketing Consultant, Digital Marketer, +3

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I am an insightful and results-driven marketing strategist with over 20 years of experience transforming small to mid-sized businesses through creative, customer-first marketing approaches. I specialize in building scalable marketing systems, simplifying digital strategy, and enabling teams via automation, innovative tools, and storytelling. My background includes experience in technology, property, and small to medium business consulting, which has equipped me with a commercial mindset and deep empathy for small business owners. I have a reputation for delivering practical, time-saving solutions and getting marketing initiatives done effectively.…I am an insightful and results-driven marketing strategist with over 20 years of experience transforming small to mid-sized businesses through creative, customer-first marketing approaches. I specialize in building scalable marketing systems, simplifying digital strategy, and enabling teams via automation, innovative tools, and storytelling. My background includes experience in technology, property, and small to medium business consulting, which has equipped me with a commercial mindset and deep empathy for small business owners. I have a reputation for delivering practical, time-saving solutions and getting marketing initiatives done effectively.

Available to hire

I am an insightful and results-driven marketing strategist with over 20 years of experience transforming small to mid-sized businesses through creative, customer-first marketing approaches. I specialize in building scalable marketing systems, simplifying digital strategy, and enabling teams via automation, innovative tools, and storytelling.

My background includes experience in technology, property, and small to medium business consulting, which has equipped me with a commercial mindset and deep empathy for small business owners. I have a reputation for delivering practical, time-saving solutions and getting marketing initiatives done effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Founder & Director at MacInnis Marketing

January 1, 2006 - Present

Founded and led strategic marketing efforts for over 100 Australian businesses across various sectors including health, education, tech, logistics, and e-commerce. Delivered end-to-end digital marketing strategies, including website rebuilds, content programs, CRM implementations, email marketing flows, paid advertising, rebranding, and operational marketing setups. Provided ongoing marketing reporting, coaching in SEO, content, and social media as well as launched SmallBizPromptShop.com.au to help SMBs utilize ChatGPT and AI.

Product Marketing Manager, LaserJet Portfolio at HP Australia/NZ

December 31, 2010 - August 11, 2025

Managed the end-to-end go-to-market process for HP LaserJet products across Australia and New Zealand. Launched over 20 products with coordinated campaigns, introduced value-add training and channel tools, and collaborated closely with sales and product teams to meet targets in enterprise and SMB markets.

Marketing Manager at Lend Lease (Delfin Property Group)

December 31, 2000 - August 11, 2025

Planned and executed marketing campaigns for residential and community developments, contributing to property sales and brand visibility.

Founder & Director at MacInnis Marketing

January 1, 2006 - Present

Founded and directed strategic marketing services for over 100 Australian businesses across various industries including health, education, technology, logistics, and e-commerce. Key achievements include creating and executing end-to-end strategies, digital execution, website rebuilds, content program launches, paid LinkedIn campaigns, CRM implementations, email flow optimization, rebranding initiatives, monthly reporting, coaching, and launching SmallBizPromptShop.com.au as a prompt library and training hub for SMBs using ChatGPT and AI.

Product Marketing Manager, LaserJet Portfolio at HP Australia/NZ

December 31, 2010 - August 11, 2025

Managed the end-to-end go-to-market process for the HP LaserJet range across Australia and New Zealand. Launched over 20 products with coordinated cross-functional campaigns. Introduced value-add training and channel tools, worked closely with sales and product teams to meet enterprise and SMB targets.

Marketing Manager at Lend Lease (Delfin Property Group)

December 31, 2000 - August 11, 2025

Planned and executed marketing campaigns for residential and community developments, contributing to brand positioning and integrated marketing communications.