Danielle Powell

Directed the agency’s SEO function while working remotely, leading both clients and internal teams to deliver high-impact digital strategies. Recruited, coached, and managed a distributed SEO team (1-5 staff). Acted as primary SEO consultant for high-profile clients including Unite the Union, Countryside Properties, Hill Group, Knowsley Council and Johnsons Workwear. Delivered hands-on strategy delivery and reporting. Increased organic users by 53%, organic new users by 57%, and membership sign-ups by almost 50% for Unite the Union over 12 months. Remote collaboration across geographies to ensure seamless delivery.

Directed the agency's SEO function across Rippleffect, Reading Room and Fat Media, leading remote teams and clients to craft and deliver high-impact SEO strategies. Recruited and managed a distributed SEO team (1-5 staff), owned client strategy and delivery for high-profile accounts including Unite the Union, Countryside Properties, Hill Group, Knowsley Council and Johnsons Workwear, and drove measurable ROI and growth.

Managed client relationships across multiple sectors, delivering integrated digital campaigns with a focus on measurable ROI. Developed and executed digital marketing strategies including SEO audits, on-site recommendations, and paid media campaigns across Google, Facebook, and Instagram. Optimized advertising performance through targeted PPC and social campaigns, driving engagement, conversions, and revenue growth. Produced data-driven insights using Supermetrics, Google Analytics, HubSpot, and Facebook reporting. Secured new business opportunities by writing compelling tenders and proposals and winning projects. Streamlined operations through regular invoicing (Agresso) and campaign management workflows (Jira).