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Hi, I’m Danielle Powell—a dynamic marketing leader with 15+ years’ experience driving growth across SEO, PPC, and digital advertising. I’ve delivered multi‑channel campaigns that have achieved 3,000% ROI, increased organic traffic by 244%, and boosted revenue by six figures. I excel at leading high‑performing teams, managing enterprise clients, and translating complex digital strategies into measurable business impact. For the past five years I’ve worked part‑time, Tuesday–Thursday, in a fully remote SEO‑focused role. I’m skilled at remote collaboration, data‑driven decision making, and turning audience insights into scalable, ROI‑driven campaigns.…Hi, I’m Danielle Powell—a dynamic marketing leader with 15+ years’ experience driving growth across SEO, PPC, and digital advertising. I’ve delivered multi‑channel campaigns that have achieved 3,000% ROI, increased organic traffic by 244%, and boosted revenue by six figures. I excel at leading high‑performing teams, managing enterprise clients, and translating complex digital strategies into measurable business impact. For the past five years I’ve worked part‑time, Tuesday–Thursday, in a fully remote SEO‑focused role. I’m skilled at remote collaboration, data‑driven decision making, and turning audience insights into scalable, ROI‑driven campaigns.

Danielle Powell

Digital Marketer, Marketing Strategist, Brand Strategist, +1

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Hi, I’m Danielle Powell—a dynamic marketing leader with 15+ years’ experience driving growth across SEO, PPC, and digital advertising. I’ve delivered multi‑channel campaigns that have achieved 3,000% ROI, increased organic traffic by 244%, and boosted revenue by six figures. I excel at leading high‑performing teams, managing enterprise clients, and translating complex digital strategies into measurable business impact. For the past five years I’ve worked part‑time, Tuesday–Thursday, in a fully remote SEO‑focused role. I’m skilled at remote collaboration, data‑driven decision making, and turning audience insights into scalable, ROI‑driven campaigns.…Hi, I’m Danielle Powell—a dynamic marketing leader with 15+ years’ experience driving growth across SEO, PPC, and digital advertising. I’ve delivered multi‑channel campaigns that have achieved 3,000% ROI, increased organic traffic by 244%, and boosted revenue by six figures. I excel at leading high‑performing teams, managing enterprise clients, and translating complex digital strategies into measurable business impact. For the past five years I’ve worked part‑time, Tuesday–Thursday, in a fully remote SEO‑focused role. I’m skilled at remote collaboration, data‑driven decision making, and turning audience insights into scalable, ROI‑driven campaigns.

Available to hire

Hi, I’m Danielle Powell—a dynamic marketing leader with 15+ years’ experience driving growth across SEO, PPC, and digital advertising. I’ve delivered multi‑channel campaigns that have achieved 3,000% ROI, increased organic traffic by 244%, and boosted revenue by six figures. I excel at leading high‑performing teams, managing enterprise clients, and translating complex digital strategies into measurable business impact.

For the past five years I’ve worked part‑time, Tuesday–Thursday, in a fully remote SEO‑focused role. I’m skilled at remote collaboration, data‑driven decision making, and turning audience insights into scalable, ROI‑driven campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of SEO at Rippleffect/Reading Room/Fat Media

September 1, 2020 - Present

Directed the agency's SEO function across Rippleffect, Reading Room and Fat Media, leading remote teams and clients to craft and deliver high-impact SEO strategies. Recruited and managed a distributed SEO team (1-5 staff), owned client strategy and delivery for high-profile accounts including Unite the Union, Countryside Properties, Hill Group, Knowsley Council and Johnsons Workwear, and drove measurable ROI and growth.

Search and Advertising Account Manager at Rippleffect/Reading Room/Fat Media

October 1, 2017 - September 1, 2020

Managed client relationships across multiple sectors, delivering integrated digital campaigns with a focus on measurable ROI. Developed and executed digital marketing strategies including SEO audits, on-site recommendations, and paid media campaigns across Google, Facebook, and Instagram. Optimized advertising performance through targeted PPC and social campaigns, driving engagement, conversions, and revenue growth. Produced data-driven insights using Supermetrics, Google Analytics, HubSpot, and Facebook reporting to inform strategy and ROI to stakeholders. Secured new business opportunities by writing compelling tenders and proposals and winning projects. Streamlined operations through regular invoicing (Agresso) and campaign management workflows (Jira), ensuring efficiency and accuracy. Acted as a trusted client partner, providing ongoing consultation, progress updates, and recommendations tailored to business objectives.

Head of SEO at Rippleffect

May 1, 2015 - October 1, 2017

Solely responsible for the SEO offering at Rippleffect. Managed the SEO team and all SEO clients; devising the SEO strategy, reporting, and making recommendations on how clients could achieve their KPIs. Recruited new team members and conducted yearly one to one reviews to ensure staff progression. Key clients included Novus Bars, Everton Football Club, Unite the Union, ReAgent, JD Weatherspoon and John Norris; achieved a 3,000% ROI in January 2016 following a 13% growth in SEO sales YoY.

SEO Manager at Rippleffect

December 1, 2011 - May 1, 2015

Managed the SEO team, including auditing, strategy, implementation and reporting using GA, GSC, AHREFs, Majestic, Moz. Performed technical SEO, on-page optimization, and link building. Conducted competitor analysis and client reporting; worked on penalty recovery for Footasylum.

Senior Online Marketing Executive at Rippleffect

January 1, 2010 - December 31, 2011

Supported day-to-day SEO strategies; managed social accounts; created reports and met with clients to discuss progress, reasons for progress and next steps. Key client Total Fitness led to SEO-driven revenue growth.

Online Marketing Executive at Rippleffect

January 1, 2008 - January 1, 2010

Worked with a copywriter and 2 programmers to provide SEO for a wide range of clients. Day-to-day duties included link building, on-page optimization and content recommendations; produced reports and client progress updates.

Client Marketing Assistant at Rippleffect

March 1, 2006 - January 1, 2008

First role; learned basic SEO and PPC. Gained experience with Google Analytics and keyword ranking software; created reports and met with clients to discuss progress and next steps.

Head of SEO at Rippleffect / Reading Room / Fat Media

September 1, 2020 - Present

Directed the agency’s SEO function while working remotely, leading both clients and internal teams to deliver high-impact digital strategies. Recruited, coached, and managed a distributed SEO team (1-5 staff). Acted as primary SEO consultant for high-profile clients including Unite the Union, Countryside Properties, Hill Group, Knowsley Council and Johnsons Workwear. Delivered hands-on strategy delivery and reporting. Increased organic users by 53%, organic new users by 57%, and membership sign-ups by almost 50% for Unite the Union over 12 months. Remote collaboration across geographies to ensure seamless delivery.

Search and Advertising Account Manager at Rippleffect / Reading Room / Fat Media

October 1, 2017 - September 30, 2020

Managed client relationships across multiple sectors, delivering integrated digital campaigns with a focus on measurable ROI. Developed and executed digital marketing strategies including SEO audits, on-site recommendations, and paid media campaigns across Google, Facebook, and Instagram. Optimized advertising performance through targeted PPC and social campaigns, driving engagement, conversions, and revenue growth. Produced data-driven insights using Supermetrics, Google Analytics, HubSpot, and Facebook reporting. Secured new business opportunities by writing compelling tenders and proposals and winning projects. Streamlined operations through regular invoicing (Agresso) and campaign management workflows (Jira).