I’m Danielle Smits, a detail-oriented marketing and recruitment professional based in East London. I specialize in lead generation, prospecting, CRM data management, and building strong client relationships, with a focus on creating efficient sales pipelines and compliant processes. Over the years I’ve helped clients attract top talent, marketed property solutions, and supported onboarding with a proactive, people-centered approach. I stay up-to-date on market trends and digital marketing best practices to drive visibility and growth.

Danielle Smits

I’m Danielle Smits, a detail-oriented marketing and recruitment professional based in East London. I specialize in lead generation, prospecting, CRM data management, and building strong client relationships, with a focus on creating efficient sales pipelines and compliant processes. Over the years I’ve helped clients attract top talent, marketed property solutions, and supported onboarding with a proactive, people-centered approach. I stay up-to-date on market trends and digital marketing best practices to drive visibility and growth.

Experience Level

Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Lead Generator at Lead The Way
August 1, 2025 - Present
Identified and researched potential leads through online platforms, databases, and professional networks. Engaged prospective clients via email, telephone, and social media channels. Qualified leads to ensure alignment with business requirements and updated CRM systems accurately.
Recruitment Consultant at Sheldon Recruitment
January 1, 2024 - June 1, 2025
Sourced candidates through job boards, social media, networking, and referrals. Screened and interviewed candidates to assess skills, experience, and role suitability. Built and maintained strong client relationships to understand hiring needs and workforce goals. Matched candidates to suitable vacancies and coordinated interview processes. Negotiated offers, provided salary guidance, and supported onboarding processes. Maintained accurate candidate and client records within CRM systems. Stayed informed on labour market trends and recruitment best practices. Used keyword-based search strategies (Boolean search) to source high-quality candidates across job boards and online platforms. Created and optimized job postings using SEO principles to improve visibility and candidate reach. Leveraged LinkedIn and social media platforms to increase engagement and attract passive candidates. Conducted market and competitor research to align recruitment strategies with industry trends.
Property Practitioner at Century 21
August 1, 2023 - January 1, 2024
Advised clients on buying, selling, and renting residential properties. Marketed properties through online listings, social media, and property showings. Conducted property viewings and responded to client inquiries professionally. Negotiated offers and prepared contracts and agreements. Maintained up-to-date knowledge of property laws, market trends, and pricing. Built long-term client relationships.
Fiduciary Administrator at PSG Wealth
August 1, 2019 - December 1, 2022
Administered deceased estates, including management of assets, liabilities, and tax matters. Liaised with beneficiaries, creditors, attorneys, and regulatory authorities. Managed estate distributions in accordance with wills or intestate succession laws.

Education

BCom Marketing at University of the Free State
February 1, 2016 - December 1, 2018

Qualifications

HubSpot Academy SEO Certification
January 1, 2026 - May 5, 2026

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Software & Internet, Other