Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Marketing & social media professional with 6+ years of experience planning and executing digital campaigns across fashion, beauty and entertainment. Skilled in content strategy, platform management, influencer partnerships, and performance reporting—turning creative storytelling into measurable audience growth. Experienced across freelance editorial and brand collaborations as well as in-house communications and marketing roles. Brings a data-informed approach to increase engagement, strengthen brand presence, and improve customer onboarding and retention through clear, brand-aligned communications.…Marketing & social media professional with 6+ years of experience planning and executing digital campaigns across fashion, beauty and entertainment. Skilled in content strategy, platform management, influencer partnerships, and performance reporting—turning creative storytelling into measurable audience growth. Experienced across freelance editorial and brand collaborations as well as in-house communications and marketing roles. Brings a data-informed approach to increase engagement, strengthen brand presence, and improve customer onboarding and retention through clear, brand-aligned communications.

Danielle Lobban

Social Media Manager, Digital Marketer, Marketing Strategist, +2





Marketing & social media professional with 6+ years of experience planning and executing digital campaigns across fashion, beauty and entertainment. Skilled in content strategy, platform management, influencer partnerships, and performance reporting—turning creative storytelling into measurable audience growth. Experienced across freelance editorial and brand collaborations as well as in-house communications and marketing roles. Brings a data-informed approach to increase engagement, strengthen brand presence, and improve customer onboarding and retention through clear, brand-aligned communications.…Marketing & social media professional with 6+ years of experience planning and executing digital campaigns across fashion, beauty and entertainment. Skilled in content strategy, platform management, influencer partnerships, and performance reporting—turning creative storytelling into measurable audience growth. Experienced across freelance editorial and brand collaborations as well as in-house communications and marketing roles. Brings a data-informed approach to increase engagement, strengthen brand presence, and improve customer onboarding and retention through clear, brand-aligned communications.

Available to hire

Marketing & social media professional with 6+ years of experience planning and executing digital campaigns across fashion, beauty and entertainment. Skilled in content strategy, platform management, influencer partnerships, and performance reporting—turning creative storytelling into measurable audience growth.

Experienced across freelance editorial and brand collaborations as well as in-house communications and marketing roles. Brings a data-informed approach to increase engagement, strengthen brand presence, and improve customer onboarding and retention through clear, brand-aligned communications.

Skills

Instagram

Social Media Design

SEO

Experience Level

Instagram

Expert

Social Media Design

Expert

SEO

Expert

Work Experience

Onboarding & Communications Specialist at Uber

January 1, 2025 - Present

Delivered customer education campaigns to improve onboarding and product adoption for new driver partners. Created and revamped presentation and communication materials aligned with Uber brand guidelines. Analyzed customer feedback to identify trends and recommend service improvements. Collaborated with cross-functional teams to enhance customer experience and communication quality in a fast-paced environment. Managed multiple stakeholder interactions while maintaining high service standards. Used customer insights to support engagement and retention initiatives.

Operations Customer Expert at DWP

October 1, 2024 - January 1, 2025

Managed sensitive customer information while ensuring compliance with data protection regulations. Communicated complex information clearly and efficiently, delivering excellent customer service in a high-volume environment.

Marketing Coordinator & Social Media Manager at Fashioning Life

January 1, 2022 - December 31, 2024

Planned and executed integrated organic social campaigns across Instagram and TikTok, increasing audience engagement by 40%. Increased follower growth by 40% and improved post reach by 25% using SEO-driven strategies. Managed influencer collaborations to secure brand-aligned partnerships with measurable ROI. Produced high-performing short-form video, graphics and social content aligned with campaign objectives and brand identity. Conducted monthly competitor analysis to inform senior management on trends and strategy shifts.

Marketing Strategist & Social Media Intern at B’Inspired

January 1, 2019 - December 31, 2021

Developed social media strategies for multiple clients across fashion and lifestyle sectors. Executed organic marketing campaigns resulting in 30% audience growth. Researched consumer trends and competitor activity to inform campaign planning. Managed influencer outreach and partnership campaigns. Created monthly performance reports measuring KPIs for social and marketing objectives.

Freelance Celebrity Fashion Stylist & Content Creator

January 1, 2018 - January 1, 2025

Developed creative concepts for editorial campaigns, music videos and brand partnerships. Managed campaign logistics across multiple stakeholders to keep launches on schedule. Produced behind-the-scenes content to increase audience engagement across social media. Worked with artists, PR agencies and photographers to deliver integrated campaign assets. Identified emerging fashion and consumer trends to guide creative direction. Built monthly content calendars aligned with seasonal campaigns.