Available to hire
I am a digital marketing professional with 7+ years of international experience leading multicultural teams, optimizing campaigns, and driving measurable growth for global brands. I specialize in strategy, paid media, influencer partnerships, and eCommerce optimization to convert online presence into business results.
I am fluent in Spanish, Portuguese, and English, with basic French, and I thrive in fast-paced, cross-functional environments. I take a data-driven approach to every project and enjoy turning insights into scalable growth for brands across Europe and beyond.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
Portuguese
Fluent
English
Fluent
French
Beginner
Work Experience
Copywriter & Community Manager at Industex SL
December 31, 2021 - October 9, 2025Created creative content (blogs, landing pages, newsletters, posts), increasing conversion rates by +15%. Selected and managed key influencers, contributing to campaigns reaching 200k users annually. Managed online communities, strengthening loyalty and reducing churn by -10%.
Copywriter & Community Manager at Industex SL
January 1, 2021 - October 9, 2025Created creative content (blogs, landing pages, newsletters, posts), increasing conversion rates by 15%. Selected and managed key influencers, contributing to campaigns reaching 200k users annually. Managed online communities, strengthening loyalty and reducing churn by 10%.
Digital Marketing Specialist at Industex SL
January 1, 2021 - PresentLed a team of community managers across 5 European countries, increasing social media engagement by 40% YoY and boosting campaign ROI by 25%. Designed and managed Paid Media campaigns on Instagram, TikTok, Facebook, and LinkedIn, resulting in a 35% increase in qualified traffic to the eCommerce platform. Implemented influencer and affiliate strategies, driving a 10% growth in online sales. Optimized the corporate eCommerce site through UX improvements and conversion funnels.
Copywriter & Community Manager at Industex SL
January 1, 2021 - October 9, 2025Created creative content (blogs, landing pages, newsletters, posts), increasing conversion rates by +15%. Selected and managed key influencers, contributing to campaigns reaching 200k users annually. Managed online communities, strengthening loyalty and reducing churn by -10%.
Digital Marketing Specialist at Industex SL
January 1, 2021 - PresentLed a team of community managers across 5 European countries, increasing social media engagement by +40% YoY and boosting campaign ROI by +25%. Designed and managed Paid Media campaigns on IG, TikTok, Facebook, and LinkedIn, achieving a +35% increase in qualified traffic to the eCommerce platform. Implemented influencer and affiliate strategies, generating a +10% growth in online sales. Optimized corporate eCommerce through UX improvements and conversion funnels.
Digital Marketing Specialist at Industex SL
January 1, 2021 - PresentLed a team of community managers across 5 European countries, increasing social media engagement by +40% YoY and boosting campaign ROI by +25%. Designed and managed Paid Media campaigns on IG, TikTok, Facebook, and LinkedIn, achieving a +35% increase in qualified traffic to the eCommerce platform. Implemented influencer and affiliate strategies, generating a +10% growth in online sales. Optimized corporate eCommerce through UX improvements and conversion funnels.
Sales - Meetings & Events at Meliá International Hotels
December 31, 2020 - October 9, 2025Managed strategic B2B clients, boosting MICE sales through tailored proposals. Designed customized packages that contributed to key account retention.
Copywriter & Community Manager at Industex SL
January 1, 2020 - January 1, 2021Created creative content (blogs, landing pages, newsletters, posts), increasing conversion rates by +15%. Selected and managed key influencers, contributing to campaigns reaching 200k users annually. Managed online communities, strengthening loyalty and reducing churn by -10%.
Sales - Meetings & Events at Meliá International Hotels
January 1, 2020 - October 9, 2025Managed strategic B2B clients, boosting MICE sales through tailored proposals. Designed customized packages that contributed to key account retention.
Sales - Meetings & Events at Meliá International Hotels
January 1, 2020 - October 9, 2025Managed strategic B2B clients, boosting MICE sales through tailored proposals. Designed customized packages that contributed to key account retention.
Buyer at Grupo Provalliance España
December 31, 2019 - October 9, 2025Negotiated supplier agreements that reduced costs by -12% annually. Developed catalogs and audiovisual materials, improving product presentation and cross-sales.
Buyer at Grupo Provalliance España
January 1, 2019 - October 9, 2025Negotiated supplier agreements that reduced costs by 12% annually. Developed catalogs and audiovisual materials, improving product presentation and cross-sales.
Buyer at Grupo Provalliance España
January 1, 2019 - October 9, 2025Negotiated supplier agreements that reduced costs by -12% annually. Developed catalogs and audiovisual materials, improving product presentation and cross-sales.
Buyer at Grupo Provalliance España
January 1, 2018 - January 1, 2019Negotiated supplier agreements that reduced costs by -12% annually. Developed catalogs and audiovisual materials, improving product presentation and cross-sales.
Junior Brand Manager at Plavinil Industria y Comercio SRL
December 31, 2017 - October 9, 2025Positioned the brand at specialized trade fairs, acquiring key B2B clients. Led branding projects that strengthened the company’s corporate visual identity.
Digital Marketing & Social Media Manager at Plavinil Industria y Comercio SRL
December 31, 2017 - October 9, 2025Implemented the company’s digital strategy: developed website, social media channels, and newsletters. Generated digital sales equivalent to 20% of total annual revenue within the first year.
Junior Brand Manager at Plavinil Industria y Comercio SRL
January 1, 2017 - October 9, 2025Positioned the brand at specialized trade fairs, acquiring key B2B clients. Led branding projects that strengthened the company’s corporate visual identity.
Digital Marketing & Social Media Manager at Plavinil Industria y Comercio SRL
January 1, 2017 - October 9, 2025Implemented the company’s digital strategy: developed website, social media channels, and newsletters. Generated digital sales equivalent to 20% of total annual revenue within the first year.
Junior Brand Manager at Plavinil Industria y Comercio SRL
January 1, 2017 - October 9, 2025Positioned the brand at specialized trade fairs, acquiring key B2B clients. Led branding projects that strengthened the company’s corporate visual identity.
Digital Marketing & Social Media Manager at Plavinil Industria y Comercio SRL
January 1, 2017 - October 9, 2025Implemented the company’s digital strategy: developed website, social media channels, and newsletters. Generated digital sales equivalent to 20% of total annual revenue within the first year.
Digital Marketing & Social Media Manager at Plavinil Industria y Comercio SRL
January 1, 2016 - January 1, 2017Implemented the company’s digital strategy: developed website, social media channels, and newsletters. Generated digital sales equivalent to 20% of total annual revenue within the first year.
Junior Brand Manager at Plavinil Industria y Comercio SRL
January 1, 2015 - January 1, 2017Positioned the brand at specialized trade fairs, acquiring key B2B clients. Led branding projects that strengthened the company’s corporate visual identity.
Education
Master’s in Digital Marketing & Social Media at Insa Business, Marketing & Communications School
January 1, 2018 - December 31, 2019Master’s in Management at IE Business School
January 1, 2017 - December 31, 2018Bachelor’s in Business Administration at UTEPSA University
January 1, 2010 - December 31, 2015Master’s in Digital Marketing & Social Media at Insa Business, Marketing & Communications School
January 1, 2018 - January 1, 2019Master’s in Management at IE Business School
January 1, 2017 - January 1, 2018Bachelor’s in Business Administration at UTEPSA University
January 1, 2010 - January 1, 2015Master’s in Digital Marketing & Social Media at Insa Business, Marketing & Communications School
January 1, 2018 - January 1, 2019Master’s in Management at IE Business School
January 1, 2017 - January 1, 2018Bachelor’s in Business Administration at UTEPSA University
January 1, 2010 - January 1, 2015Master’s in Digital Marketing & Social Media at Insa Business, Marketing & Communications School
January 1, 2018 - January 1, 2019Master’s in Management at IE Business School
January 1, 2017 - January 1, 2018Bachelor’s in Business Administration at UTEPSA University
January 1, 2010 - January 1, 2015Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services, Education, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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