I’m a brand and creative professional with more than nine years of experience building and growing brands across wellness, fitness, F&B, hospitality and lifestyle. I enjoy taking ideas from concept through execution, combining strategy, identity, packaging, campaigns, digital content and physical experiences to create brands that feel distinctive and connected.…

Dani Potts

I’m a brand and creative professional with more than nine years of experience building and growing brands across wellness, fitness, F&B, hospitality and lifestyle. I enjoy taking ideas from concept through execution, combining strategy, identity, packaging, campaigns, digital content and physical experiences to create brands that feel distinctive and connected.…

Available to hire

I’m a brand and creative professional with more than nine years of experience building and growing brands across wellness, fitness, F&B, hospitality and lifestyle. I enjoy taking ideas from concept through execution, combining strategy, identity, packaging, campaigns, digital content and physical experiences to create brands that feel distinctive and connected.

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Skills

Experience Level

Work Experience

Co-Founder & Creative Director at Startplay
March 1, 2025 - Present
Lead brand strategy, creative direction and visual identity for a branding and marketing studio. Work directly with founders on positioning, campaigns and customer experiences. Design websites, digital assets and visual systems for cultural and placemaking projects, including River of Life, Muara Art Museum and Medan Pasar. Lead creative for Aura Regenerative Wellness, CLUBALOHA, La Risata and Amani Biohacking, while directing designers, photographers and videographers across digital, social and physical campaigns. Created Amani Biohacking’s “At The Table,” an experiential dining series connecting nutritional science, nervous-system regulation and dining.
Head of Marketing and Branding at L’Evive Labs Sdn Bhd
June 1, 2024 - August 1, 2025
Led marketing and branding for a startup in the premium longevity, wellness and biohacking sector. Managed complete packaging design and worked directly with suppliers to ensure premium production. Established the brand’s visual direction across digital, social and marketing channels, directed external creatives, and supported brand talks and activations including “Rebels of Aging” at The Mandala Club in Singapore.
Head of Branding at Koppiku Sdn Bhd
April 1, 2023 - November 1, 2023
Built the brand from the ground up, including its name, logo, identity, packaging, uniforms, merchandise and PR materials. Designed the visual concepts and three modular storefronts, specifying colours, finishes and design details while overseeing production with manufacturers. Led website design, launch campaigns and in-store activations, generating more than 800 transactions in two days. Managed a five-person creative, PR and digital marketing team.
Director / Head of Creative at SOOS Sdn Bhd
January 1, 2022 - January 1, 2023
Led a five-person creative team across branding, social media, digital and video. Managed client relationships and delivered brand identities, rebrands and campaigns.
Marketing Manager at Jama KL
January 1, 2021 - January 1, 2022
Managed marketing activities for Jama KL.
Head of Creative / Social Media Specialist at H2GO Global
January 1, 2021 - January 1, 2023
Progressed from Social Media Specialist to Head of Creative, leading social strategy and creative projects for an international non-governmental organisation.
Photographer at MVH Interior Design
January 1, 2020 - January 1, 2022
Provided photography services for an interior design company.
Social Media Manager at Meals in Minutes
January 1, 2020 - January 1, 2022
Managed social media activities and content for Meals in Minutes.
Social Media Manager at Kappa Malaysia
January 1, 2019 - January 1, 2019
Managed social media activities for Kappa Malaysia.

Education

A Levels at Epsom College
January 1, 2015 - January 1, 2017
GCSEs at Alice Smith International School
January 1, 2005 - January 1, 2015
A Levels at Epsom College
January 1, 2015 - January 1, 2017
GCSEs at Alice Smith International School
January 1, 2005 - January 1, 2015

Qualifications

Talent Pass Holder
January 11, 2030 - September 28, 2026
Sports Scholar
January 1, 2015 - January 1, 2017
Talent Pass Holder
January 11, 2030 - September 28, 2026

Industry Experience

Healthcare, Life Sciences, Consumer Goods, Retail, Travel & Hospitality, Professional Services, Media & Entertainment, Non-Profit Organization

Skills

Experience Level