Available to hire
Danny Crofts is a freelance graphic / print designer and illustrator creating brand-right artworks, collages, apparel graphics and marketing visuals for premium, global brand. He works across multiple industries including fashion, sportswear, music/consumer brands, and non-profit campaign design.
Known for concept development, factory-ready artwork production, and multi-platform output (print, packaging, SMU content, social media and merchandise). Experienced with both hand-drawn typography/illustration and digital workflows, from research and trend analysis through to production-ready files.
Danny has worked with global, design-lead brands such as The North Face, G-Star RAW, Adidas, Spotify, and Coca-Cola, to name a few of them.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Freelance Graphic Designer (SMU) at The North Face
April 1, 2025 - PresentCreation and development of graphics and illustrations to be used across multiple SMU accounts for North America and EMEA; artworks aimed at varying age groups from Youth to Adult requiring multiple styles
Freelance Graphic Designer at Greenpeace
August 1, 2024 - August 31, 2024Research, creation and development of a range of t-shirt graphics / artworks; some for protest use and some for fundraising use
Freelance Graphic Designer at Coca-Cola & Jack Daniels
June 1, 2024 - July 1, 2024Sought out to create a small, premium graphic capsule collection for the Coca-Cola & Jack Daniels launch; in-depth target customer research; brand-right graphics and prints for outputs such as jackets, soccer tops and t-shirts
Freelance Graphic Designer (Thebe Magugu) at Thebe Magugu
February 1, 2024 - May 31, 2024Created marketing artworks and digital collages for the Thebe Magugu - Heritage III collection using supplied photography (featured in Vogue UK). Produced premium, small graphic capsule design work for collection launch needs, including research-informed artwork direction.
Freelance Graphic Designer at Thebe Magugu
February 1, 2024 - May 1, 2024Creation of marketing artworks / collages for the Thebe Magugu Heritage III collection, including digital collages from provided photography; project featured in Vogue UK; developed a premium graphic capsule collection for launch
Freelance Graphic Designer at Adidas Specialist Sports
June 1, 2023 - October 1, 2023Graphics and artworks with emphasis on Cycling and Swimming projects; heavy focus on kit design, training wear, footwear, and equipment graphics; capsule collections and collaborations (e.g., Disney)
Freelance Graphic Designer at Adidas Specialist Sports
March 1, 2022 - December 31, 2022Assisted design team with apparel graphics and prints across categories (Rugby, Basketball, Swimming, Cycling, Tennis); worked on capsule collections and Disney collaborations
Apparel Graphic Designer (Scotch Shrunk) / Apparel Graphic Designer (Blauw) at Scotch & Soda (Shrunk / Blauw)
January 1, 2019 - January 1, 2020Created seasonal, on-trend graphics for kids (Scotch Shrunk) and denim range (Blauw), matching and extending brand visual DNA. Produced and developed hangtags and packaging. Conducted market research and trend analysis; supported live-painting window events with seasonal artwork. Improved hand-drawn typography and illustration skills emphasized by the brand.
Apparel Graphic Designer (Shrunk) at Scotch & Soda (Shrunk and Blauw)
January 1, 2019 - January 31, 2020Created seasonal, on-trend graphics aligned with brand DNA for kids (Shrunk) and denim range (Blauw). Developed hangtags and packaging for products, conducted market research and trend analysis, and participated in live painting window events. Strengthened hand-drawn typography/illustration style and supported visual identity work across two distinct brands and age/budget segments.
Apparel Graphic Designer (Shrunk) at Scotch & Soda
January 1, 2019 - January 1, 2020Created seasonal graphics aligning with brand DNA for Shrunk and Blauw; developed hangtags and packaging; participated in live-painting events; refined hand-drawn typography
Apparel Graphic Designer at G-STAR RAW
January 1, 2017 - January 1, 2019Assisted in creation and conception of artworks/graphics for jerseys and sweats; produced factory-ready artwork files; created concept sketches and detail sketches; organized PLM filing and cross-department coordination
Merchandise Graphic Designer at Perth Wildcats Basketball Team
May 1, 2015 - November 1, 2016Designed E-newsletters, web tiles/sliders, and high-quality corporate proposal brochures to attract corporate offers
Apparel Graphic Design Intern at ADIDAS ORIGINALS
September 1, 2014 - February 1, 2015Assisted in creating graphics for SMU accounts and retail; contributed to MiZxFlux app relaunch and Paisley Pack releases
Apparel Graphic Design Intern at K1X Clothing
May 1, 2013 - September 1, 2013Assisted design team in creating artworks; photographed catalog shoots; supported promotional events
Freelance Photographer at Magazines / Websites / Publications
January 1, 2006 - January 1, 2013Action sports photography published in magazines such as Whitelines and The Reason; produced merchandise artwork and social content; contributed to Graphic Design Festival Scotland
Education
BA (Hons) Graphic Design at University Of The West Of England (UWE)
January 1, 2014 - January 1, 2014HND (Higher National Diploma) Digital Design at Stevenson College Edinburgh
January 1, 2011 - January 1, 2011NQ Digital Design at Stevenson College Edinburgh
January 1, 2009 - January 1, 2009A Level - Photography at Stevenson College Edinburgh
January 1, 2006 - January 1, 2006BA (Hons) - Graphic Design at The University of the West of England (UWE)
January 1, 2014 - January 1, 2014HND (Higher National Degree) - Digital Design at Stevenson College Edinburgh
January 1, 2011 - January 1, 2011NQ (National Qualification) - Digital Design at Stevenson College Edinburgh
January 1, 2009 - January 1, 2009A Level - Photography at Stevenson College Edinburgh
January 1, 2006 - January 1, 2006BA (Hons) - Graphic Design at The University Of The West Of England (UWE)
January 1, 2014 - August 8, 2026HND (Higher National Degree) - Digital Design at Stevenson College Edinburgh
January 1, 2011 - August 8, 2026NQ (National Qualification) - Digital Design at Stevenson College Edinburgh
January 1, 2009 - August 8, 2026A Level - Photography at Stevenson College Edinburgh
January 1, 2006 - August 8, 2026BA (Hons) - Graphic Design at The University Of The West Of England (UWE)
January 1, 2014 - August 8, 2026HND (Higher National Degree) - Digital Design at Stevenson College Edinburgh
January 1, 2011 - January 1, 2014NQ (National Qualification) - Digital Design at Stevenson College Edinburgh
January 1, 2009 - January 1, 2011A Level - Photography at Stevenson College Edinburgh
January 1, 2006 - January 1, 2009Qualifications
Graphic Design Festival Scotland 2014 - Runner Up Award
January 1, 2014 - July 3, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Education, Consumer Goods, Non-Profit Organization, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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