Danny Crofts is a Graphic Designer, Illustrator and Art Director within the intersection of fashion, sportswear, and streetwear. The work he creates is a direct response to his learnings from the various sub-cultures he designs for. He has worked with a range of global, design-lead, brands such as Adidas, The North Face, Scotch & Soda, G-Star RAW, Coca-Cola, and Spotify, to name only a few of the brands. He loves to work in a variety of styles and is capable of hand drawn / painted graphics, digital graphics, photographic work, and everything in between.…

Danny Crofts

Danny Crofts is a Graphic Designer, Illustrator and Art Director within the intersection of fashion, sportswear, and streetwear. The work he creates is a direct response to his learnings from the various sub-cultures he designs for. He has worked with a range of global, design-lead, brands such as Adidas, The North Face, Scotch & Soda, G-Star RAW, Coca-Cola, and Spotify, to name only a few of the brands. He loves to work in a variety of styles and is capable of hand drawn / painted graphics, digital graphics, photographic work, and everything in between.…

Available to hire

Danny Crofts is a Graphic Designer, Illustrator and Art Director within the intersection of fashion, sportswear, and streetwear. The work he creates is a direct response to his learnings from the various sub-cultures he designs for. He has worked with a range of global, design-lead, brands such as Adidas, The North Face, Scotch & Soda, G-Star RAW, Coca-Cola, and Spotify, to name only a few of the brands. He loves to work in a variety of styles and is capable of hand drawn / painted graphics, digital graphics, photographic work, and everything in between.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Freelance Graphic Designer (SMU) at The North Face
April 1, 2025 - Present
Creation and development of graphics and illustrations to be used across multiple SMU accounts for North America and EMEA; artworks aimed at varying age groups from Youth to Adult requiring multiple styles
Freelance Graphic Designer at Greenpeace
August 1, 2024 - August 31, 2024
Research, creation and development of a range of t-shirt graphics / artworks; some for protest use and some for fundraising use
Freelance Graphic Designer at Coca-Cola & Jack Daniels
June 1, 2024 - July 1, 2024
Sought out to create a small, premium graphic capsule collection for the Coca-Cola & Jack Daniels launch; in-depth target customer research; brand-right graphics and prints for outputs such as jackets, soccer tops and t-shirts
Freelance Graphic Designer at Thebe Magugu
February 1, 2024 - May 1, 2024
Creation of marketing artworks / collages for the Thebe Magugu Heritage III collection, including digital collages from provided photography; project featured in Vogue UK; developed a premium graphic capsule collection for launch
Freelance Graphic Designer at Adidas Specialist Sports
June 1, 2023 - October 1, 2023
Graphics and artworks with emphasis on Cycling and Swimming projects; heavy focus on kit design, training wear, footwear, and equipment graphics; capsule collections and collaborations (e.g., Disney)
Freelance Graphic Designer at Adidas Specialist Sports
March 1, 2022 - December 31, 2022
Assisted design team with apparel graphics and prints across categories (Rugby, Basketball, Swimming, Cycling, Tennis); worked on capsule collections and Disney collaborations
Apparel Graphic Designer (Shrunk) at Scotch & Soda
January 1, 2019 - January 1, 2020
Created seasonal graphics aligning with brand DNA for Shrunk and Blauw; developed hangtags and packaging; participated in live-painting events; refined hand-drawn typography
Apparel Graphic Designer at G-STAR RAW
January 1, 2017 - January 1, 2019
Assisted in creation and conception of artworks/graphics for jerseys and sweats; produced factory-ready artwork files; created concept sketches and detail sketches; organized PLM filing and cross-department coordination
Merchandise Graphic Designer at Perth Wildcats Basketball Team
May 1, 2015 - November 1, 2016
Designed E-newsletters, web tiles/sliders, and high-quality corporate proposal brochures to attract corporate offers
Apparel Graphic Design Intern at ADIDAS ORIGINALS
September 1, 2014 - February 1, 2015
Assisted in creating graphics for SMU accounts and retail; contributed to MiZxFlux app relaunch and Paisley Pack releases
Apparel Graphic Design Intern at K1X Clothing
May 1, 2013 - September 1, 2013
Assisted design team in creating artworks; photographed catalog shoots; supported promotional events
Freelance Photographer at Magazines / Websites / Publications
January 1, 2006 - January 1, 2013
Action sports photography published in magazines such as Whitelines and The Reason; produced merchandise artwork and social content; contributed to Graphic Design Festival Scotland

Education

BA (Hons) Graphic Design at University Of The West Of England (UWE)
January 1, 2014 - January 1, 2014
HND (Higher National Diploma) Digital Design at Stevenson College Edinburgh
January 1, 2011 - January 1, 2011
NQ Digital Design at Stevenson College Edinburgh
January 1, 2009 - January 1, 2009
A Level - Photography at Stevenson College Edinburgh
January 1, 2006 - January 1, 2006

Qualifications

Graphic Design Festival Scotland 2014 - Runner Up Award
January 1, 2014 - July 3, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services

Skills

Experience Level