Danny Crofts
Danny Crofts is a freelance graphic / print designer and illustrator creating brand-right artworks, collages, apparel graphics and marketing visuals for premium, global brand.
About
Danny Crofts is a freelance graphic / print designer and illustrator creating brand-right artworks, collages, apparel graphics and marketing visuals for premium, global brand. He works across multiple industries including fashion, sportswear, music/consumer brands, and non-profit campaign design.
Known for concept development, factory-ready artwork production, and multi-platform output (print, packaging, SMU content, social media and merchandise). Experienced with both hand-drawn typography/illustration and digital workflows, from research and trend analysis through to production-ready files.
Danny has worked with global, design-lead brands such as The North Face, G-Star RAW, Adidas, Spotify, and Coca-Cola, to name a few of them.
- 15 years' experience
- Joined July 2026
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Education
- Consumer Goods
- Non-Profit Organization
- Other
Work experience· 15 roles
Creation and development of graphics and illustrations to be used across multiple SMU accounts for North America and EMEA; artworks aimed at varying age groups from Youth to Adult requiring multiple styles
Research, creation and development of a range of t-shirt graphics / artworks; some for protest use and some for fundraising use
Sought out to create a small, premium graphic capsule collection for the Coca-Cola & Jack Daniels launch; in-depth target customer research; brand-right graphics and prints for outputs such as jackets, soccer tops and t-shirts
Education· 16
Certifications and awards
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