I lead a multi-disciplinary design team delivering high-impact creative across digital, print, and motion. I partner with senior stakeholders on campaigns, rebrands, and product launches for the UK, US, and Spanish markets, keeping the work strategically aligned with business goals. Most recently, I have steered in-house design at Carabao Energy Drink (2017–2022) and the Institute of Grocery Distribution (IGD) (2022–2024), building strong brand identities, creative direction, and cross-functional collaboration with CX, UX, and content teams. I enjoy mentoring junior designers, optimizing workflows, and delivering cohesive campaigns across brand, sponsorship, and retail, including major launches like Virgin Games, Jackpot Joy, and the Carabao Cup.…I lead a multi-disciplinary design team delivering high-impact creative across digital, print, and motion. I partner with senior stakeholders on campaigns, rebrands, and product launches for the UK, US, and Spanish markets, keeping the work strategically aligned with business goals. Most recently, I have steered in-house design at Carabao Energy Drink (2017–2022) and the Institute of Grocery Distribution (IGD) (2022–2024), building strong brand identities, creative direction, and cross-functional collaboration with CX, UX, and content teams. I enjoy mentoring junior designers, optimizing workflows, and delivering cohesive campaigns across brand, sponsorship, and retail, including major launches like Virgin Games, Jackpot Joy, and the Carabao Cup.WWWW…