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I'm Daphne Wai, a visual designer with 10+ years of experience in graphic design, brand strategy, digital campaigns, and cross-functional project management. I craft brand identities and campaign visuals that connect with people, translating concepts into scalable visual systems and compelling storytelling. Based in Melbourne, I’ve worked across Asia-Pacific markets and collaborate closely with founders, engineers, and marketing teams to deliver end-to-end design and brand solutions. I’m passionate about blending aesthetic storytelling with practical execution—building brand systems that evolve with business needs and driving cross-channel campaigns from concept through production. I thrive in fast-paced environments, love leading design teams, and enjoy shaping brand direction that resonates across web, mobile, print, and social touchpoints.…I'm Daphne Wai, a visual designer with 10+ years of experience in graphic design, brand strategy, digital campaigns, and cross-functional project management. I craft brand identities and campaign visuals that connect with people, translating concepts into scalable visual systems and compelling storytelling. Based in Melbourne, I’ve worked across Asia-Pacific markets and collaborate closely with founders, engineers, and marketing teams to deliver end-to-end design and brand solutions. I’m passionate about blending aesthetic storytelling with practical execution—building brand systems that evolve with business needs and driving cross-channel campaigns from concept through production. I thrive in fast-paced environments, love leading design teams, and enjoy shaping brand direction that resonates across web, mobile, print, and social touchpoints.

Daphne Wai

Brand Designer, Content Designer, Brand Strategist, +5

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I'm Daphne Wai, a visual designer with 10+ years of experience in graphic design, brand strategy, digital campaigns, and cross-functional project management. I craft brand identities and campaign visuals that connect with people, translating concepts into scalable visual systems and compelling storytelling. Based in Melbourne, I’ve worked across Asia-Pacific markets and collaborate closely with founders, engineers, and marketing teams to deliver end-to-end design and brand solutions. I’m passionate about blending aesthetic storytelling with practical execution—building brand systems that evolve with business needs and driving cross-channel campaigns from concept through production. I thrive in fast-paced environments, love leading design teams, and enjoy shaping brand direction that resonates across web, mobile, print, and social touchpoints.…I'm Daphne Wai, a visual designer with 10+ years of experience in graphic design, brand strategy, digital campaigns, and cross-functional project management. I craft brand identities and campaign visuals that connect with people, translating concepts into scalable visual systems and compelling storytelling. Based in Melbourne, I’ve worked across Asia-Pacific markets and collaborate closely with founders, engineers, and marketing teams to deliver end-to-end design and brand solutions. I’m passionate about blending aesthetic storytelling with practical execution—building brand systems that evolve with business needs and driving cross-channel campaigns from concept through production. I thrive in fast-paced environments, love leading design teams, and enjoy shaping brand direction that resonates across web, mobile, print, and social touchpoints.

Available to hire

I’m Daphne Wai, a visual designer with 10+ years of experience in graphic design, brand strategy, digital campaigns, and cross-functional project management. I craft brand identities and campaign visuals that connect with people, translating concepts into scalable visual systems and compelling storytelling. Based in Melbourne, I’ve worked across Asia-Pacific markets and collaborate closely with founders, engineers, and marketing teams to deliver end-to-end design and brand solutions.

I’m passionate about blending aesthetic storytelling with practical execution—building brand systems that evolve with business needs and driving cross-channel campaigns from concept through production. I thrive in fast-paced environments, love leading design teams, and enjoy shaping brand direction that resonates across web, mobile, print, and social touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Intermediate

Chinese

Advanced

Work Experience

Brand Strategy Consultant at MOOM Strategy Hub

October 1, 2023 - January 1, 2025

Led brand and visual design strategy for a large-scale fintech platform with millions of active users. Managed a design team, set objectives, and ensured high performance and quality output. Oversaw product marketing visuals, campaign creatives, and cross-channel brand consistency. Planned and executed web and app campaigns, including UX/UI optimization and activity pages. Designed brand materials, packaging, print, and web interfaces. Coordinated cross-department projects to ensure smooth workflow and timely delivery.

Design Director at JKOPAY-Payment Co., Ltd.

January 1, 2021 - April 30, 2022

Led brand and visual design strategy, managed designers, set objectives, and oversaw product marketing visuals and cross-channel campaigns. Drove collaboration with engineers and UX teams; delivered brand materials for multiple markets.

Graphic UI/UX Website Designer at Presslogic Hong Kong (Taiwan Branch)

January 1, 2019 - May 31, 2020

Designed and executed campaigns reaching 1M+ followers across platforms. Managed cross-border campaigns with Singapore, Hong Kong, and Malaysia teams. Produced videos, product photography, and social media content. Collaborated closely with engineers and UX teams; contributed to brand asset creation.

Visual Designer & Copywriter at Culture & Creative Tech Co., Ltd.

July 1, 2016 - December 31, 2018

Contributed to newspaper/magazine editorial work, installations and CIS design, packaging, and marketing materials. Created bilingual copywriting and executed product visuals for skincare and body care lines; supported cross-border distribution through digital and retail channels.

Visual Designer & Copywriter at Yintai-Ji Biotech Co., Ltd.

December 1, 2015 - June 30, 2016

Designed and produced packaging, visuals, and marketing assets for cosmetics and biotech products; coordinated print production and vendor management; supported product launches.

GUI Website Designer at Presslogic

January 1, 2019 - May 1, 2020

Designed and executed campaigns reaching 1M+ followers across multiple platforms. Developed integrated brand content strategies, produced videos and social content, and worked closely with engineers and UX teams to ensure brand consistency across web and app interfaces.

Visual Designer & Project Lead at Culture & Creative Tech Co., Ltd.

July 1, 2016 - December 1, 2018

Designed CIS visual systems for cultural and corporate events, managed print production, and coordinated vendor relations; led brand visuals across print and digital assets.

Brand & Content Designer at MOOM Strategy Hub

October 1, 2023 - January 1, 2025

Led brand and visual design strategy for a large-scale fintech platform with millions of active users. Managed a team of designers, overseeing product marketing visuals, campaign creatives, and cross-channel brand consistency. Planned and executed web and app campaigns, designed brand materials, packaging, print, and web interfaces, and coordinated cross-department projects to ensure timely delivery.

Senior Brand & Visual Designer (Team Lead) at JKOPAY-Payment Co., Ltd.

January 1, 2021 - April 1, 2022

Designed and led brand and visual design initiatives, developed integrated brand content strategies across web, app, and social channels, produced videos and photography, and ensured cross-functional alignment with engineers and UX teams.

GUI Website Designer at Presslogic (Taiwan Branch), Taipei

January 1, 2019 - May 1, 2020

Designed and delivered GUI website interfaces and campaign visuals for multiple brands, coordinating cross-border campaigns with Singapore, Hong Kong, and Malaysia teams while maintaining brand consistency across digital assets.

CIS Visual Designer & Project Lead at Culture & Creative Tech Co., Ltd.

July 1, 2016 - December 1, 2018

Conceptualized and implemented CIS visual systems for cultural and corporate events, managed print production, vendor coordination, proofing, approvals, and on-time delivery for large-scale installations and exhibitions.

Visual Designer & Copywriter at Harmony Biotechnology

January 1, 2015 - January 1, 2016

Created marketing visuals and bilingual copy for biotech products, supporting cross-border product launches and integrated marketing materials across print and digital channels.

CIS Visual Designer & Project Lead at arTecture CO.,LTD

January 1, 2016 - December 1, 2018

Led visual design projects within CIS, developing brand systems and coordinating print/production workflows for cross-functional teams and exhibitions.