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I'm a brand content designer and creative strategist with 12+ years of experience shaping visual identities and digital campaigns that connect with people. Based in Melbourne, I help brands translate strategy into practical, scalable design systems across web, social, and packaging. I excel at leading cross-functional teams, turning concepts into asset libraries, and optimizing workflows for fast-paced launches. I communicate clearly in professional settings and continue to improve my English through daily collaboration in Australia.…I'm a brand content designer and creative strategist with 12+ years of experience shaping visual identities and digital campaigns that connect with people. Based in Melbourne, I help brands translate strategy into practical, scalable design systems across web, social, and packaging. I excel at leading cross-functional teams, turning concepts into asset libraries, and optimizing workflows for fast-paced launches. I communicate clearly in professional settings and continue to improve my English through daily collaboration in Australia.

Daphne Wai

Brand Designer, Content Designer, Brand Strategist, +2

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I'm a brand content designer and creative strategist with 12+ years of experience shaping visual identities and digital campaigns that connect with people. Based in Melbourne, I help brands translate strategy into practical, scalable design systems across web, social, and packaging. I excel at leading cross-functional teams, turning concepts into asset libraries, and optimizing workflows for fast-paced launches. I communicate clearly in professional settings and continue to improve my English through daily collaboration in Australia.…I'm a brand content designer and creative strategist with 12+ years of experience shaping visual identities and digital campaigns that connect with people. Based in Melbourne, I help brands translate strategy into practical, scalable design systems across web, social, and packaging. I excel at leading cross-functional teams, turning concepts into asset libraries, and optimizing workflows for fast-paced launches. I communicate clearly in professional settings and continue to improve my English through daily collaboration in Australia.

Available to hire

I’m a brand content designer and creative strategist with 12+ years of experience shaping visual identities and digital campaigns that connect with people. Based in Melbourne, I help brands translate strategy into practical, scalable design systems across web, social, and packaging.

I excel at leading cross-functional teams, turning concepts into asset libraries, and optimizing workflows for fast-paced launches. I communicate clearly in professional settings and continue to improve my English through daily collaboration in Australia.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Intermediate

Chinese

Advanced

Work Experience

Brand Strategy Consultant at MOOM Strategy Hub

October 1, 2023 - January 1, 2025

Led brand and visual design strategy for a large-scale fintech platform with millions of active users. Managed a design team, set objectives, and ensured high performance and quality output. Oversaw product marketing visuals, campaign creatives, and cross-channel brand consistency. Planned and executed web and app campaigns, including UX/UI optimization and activity pages. Designed brand materials, packaging, print, and web interfaces. Coordinated cross-department projects to ensure smooth workflow and timely delivery.

Design Director at JKOPAY-Payment Co., Ltd.

January 1, 2021 - April 30, 2022

Led brand and visual design strategy, managed designers, set objectives, and oversaw product marketing visuals and cross-channel campaigns. Drove collaboration with engineers and UX teams; delivered brand materials for multiple markets.

Graphic UI/UX Website Designer at Presslogic Hong Kong (Taiwan Branch)

January 1, 2019 - May 31, 2020

Designed and executed campaigns reaching 1M+ followers across platforms. Managed cross-border campaigns with Singapore, Hong Kong, and Malaysia teams. Produced videos, product photography, and social media content. Collaborated closely with engineers and UX teams; contributed to brand asset creation.

Visual Designer & Copywriter at Culture & Creative Tech Co., Ltd.

July 1, 2016 - December 31, 2018

Contributed to newspaper/magazine editorial work, installations and CIS design, packaging, and marketing materials. Created bilingual copywriting and executed product visuals for skincare and body care lines; supported cross-border distribution through digital and retail channels.

Visual Designer & Copywriter at Yintai-Ji Biotech Co., Ltd.

December 1, 2015 - June 30, 2016

Designed and produced packaging, visuals, and marketing assets for cosmetics and biotech products; coordinated print production and vendor management; supported product launches.

GUI Website Designer at Presslogic

January 1, 2019 - May 1, 2020

Designed and executed campaigns reaching 1M+ followers across multiple platforms. Developed integrated brand content strategies, produced videos and social content, and worked closely with engineers and UX teams to ensure brand consistency across web and app interfaces.

Visual Designer & Project Lead at Culture & Creative Tech Co., Ltd.

July 1, 2016 - December 1, 2018

Designed CIS visual systems for cultural and corporate events, managed print production, and coordinated vendor relations; led brand visuals across print and digital assets.