Hi, I’m Darby Calvillo, a visual designer with 7+ years of experience creating visual systems, websites, and multi-channel campaign assets across agency, in-house, and freelance environments. I translate brand strategy and creative direction into cohesive digital experiences across web, ecommerce, email, and social platforms, with a strong foundation in layout, typography, and visual hierarchy. I focus on clarity, usability, and scalable design systems, and I’m comfortable working from concept development through hands-on execution, building and maintaining scalable templates in fast-paced, collaborative settings. I collaborate closely with founders and creative partners to refine art direction through iterative feedback, ensuring consistency across brand touchpoints and storytelling across channels. Based in Citrus Heights, California, I’m passionate about helping brands connect with audiences through thoughtful design, accessible experiences, and effective multi-channel campaigns.

Darby Calvillo

Hi, I’m Darby Calvillo, a visual designer with 7+ years of experience creating visual systems, websites, and multi-channel campaign assets across agency, in-house, and freelance environments. I translate brand strategy and creative direction into cohesive digital experiences across web, ecommerce, email, and social platforms, with a strong foundation in layout, typography, and visual hierarchy. I focus on clarity, usability, and scalable design systems, and I’m comfortable working from concept development through hands-on execution, building and maintaining scalable templates in fast-paced, collaborative settings. I collaborate closely with founders and creative partners to refine art direction through iterative feedback, ensuring consistency across brand touchpoints and storytelling across channels. Based in Citrus Heights, California, I’m passionate about helping brands connect with audiences through thoughtful design, accessible experiences, and effective multi-channel campaigns.

Available to hire

Hi, I’m Darby Calvillo, a visual designer with 7+ years of experience creating visual systems, websites, and multi-channel campaign assets across agency, in-house, and freelance environments. I translate brand strategy and creative direction into cohesive digital experiences across web, ecommerce, email, and social platforms, with a strong foundation in layout, typography, and visual hierarchy. I focus on clarity, usability, and scalable design systems, and I’m comfortable working from concept development through hands-on execution, building and maintaining scalable templates in fast-paced, collaborative settings.

I collaborate closely with founders and creative partners to refine art direction through iterative feedback, ensuring consistency across brand touchpoints and storytelling across channels. Based in Citrus Heights, California, I’m passionate about helping brands connect with audiences through thoughtful design, accessible experiences, and effective multi-channel campaigns.

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Language

English
Fluent

Work Experience

Freelance Visual Designer at Self-Employed / Various Clients
November 1, 2023 - Present
Designed and launched Shopify and Showit websites for creative studios, ecommerce brands, and photography-based businesses, focusing on layout, storytelling, and user experience. Translated creative direction into cohesive visual systems and multi-channel assets across web, email, print, and social, maintaining brand consistency. Collaborated with founders and partners to refine art direction and execution through iterative feedback.
Website and Brand Designer, Owner at Palmer House
November 1, 2023 - Present
Designed high-quality Showit website templates for professional photographers, optimized for storytelling, emotional connection, user experience, and conversions. Maintained a scalable brand system across web, email, and social channels, ensuring cohesive storytelling. Generated $12K+ in revenue from a single template collection as a solo designer.
Visual Designer at Mighty Citizen
May 1, 2021 - March 1, 2025
Visual Designer at a full-service agency serving mission-driven organizations; designed and maintained UI systems in Figma, translating wireframes into component-based layouts for web and digital experiences. Produced high-volume production assets across web, email, social, print, and campaigns within established brand systems. Collaborated with creative directors, designers, strategists, copywriters, and developers to deliver cohesive digital experiences and campaigns; organized shared asset libraries for version control and cross-team efficiency.
Wedding Photographer at Darby Rachelle Co.
June 1, 2019 - November 1, 2021
Photographed weddings and engagement sessions with a focus on aesthetics and client experience; built and maintained a cohesive brand identity across website, social media, and client touchpoints.
Visual Design Intern at University of Oklahoma Information Technology
August 1, 2016 - May 1, 2019
Contributed to student-facing campaigns including multi-channel onboarding and awareness initiatives across social, email, print, and environmental formats.

Education

Bachelor of Fine Arts in Visual Communication at University of Oklahoma
August 1, 2016 - May 1, 2020
Creative Strategy Bootcamp at Motion
March 1, 2026 - May 1, 2026
HTML & CSS Bootcamp at General Assembly
August 1, 2021 - August 1, 2021

Qualifications

Creative Strategy Bootcamp (Motion)
March 1, 2026 - May 1, 2026
HTML & CSS Bootcamp
August 1, 2021 - August 1, 2021

Industry Experience

Non-Profit Organization, Education, Government, Professional Services, Media & Entertainment