I've been doing this for over 20 years and I still get excited when a brief lands in my inbox. That probably says everything about why I do this work. I'm a Senior Art Director and Visual Designer. I've worked with global brands — Unilever, Range Rover, Eni, Oracle, Asahi, Gucci — across brand identity, campaigns, editorial, digital and corporate communication. Big projects, tight deadlines, multiple markets. The kind of work where every detail matters because someone, somewhere, is going to see it. And that's exactly what drives me: the details. I'm the kind of person who notices when something is off by two pixels, who rewrites a headline at midnight because it wasn't quite right, who can't send something out the door unless it feels finished. Not perfect — finished. There's a difference. I've learned over the years that obsessing over quality and respecting deadlines aren't opposites. If anything, the attention to detail is what keeps me inside the deadline, because I don't leave room for last-minute disasters. More recently I've been building AI-driven visual workflows — at Mr Lenses I designed a full brand communication ecosystem using generative AI tools, cutting production time by 50% without losing an ounce of creative quality. At Neural Concept, a high-tech AI company, I translated complex technical content into visual communication that actually made sense to people. That balance between speed and craft is something I'm genuinely proud of. What I'm looking for now is a team. After years of freelance, I want to build something with people around me — collaborate, push each other, make the work better together. I bring 20 years of experience, a real passion for what I do, and the kind of work ethic that makes clients come back.

Dario Berardi

I've been doing this for over 20 years and I still get excited when a brief lands in my inbox. That probably says everything about why I do this work. I'm a Senior Art Director and Visual Designer. I've worked with global brands — Unilever, Range Rover, Eni, Oracle, Asahi, Gucci — across brand identity, campaigns, editorial, digital and corporate communication. Big projects, tight deadlines, multiple markets. The kind of work where every detail matters because someone, somewhere, is going to see it. And that's exactly what drives me: the details. I'm the kind of person who notices when something is off by two pixels, who rewrites a headline at midnight because it wasn't quite right, who can't send something out the door unless it feels finished. Not perfect — finished. There's a difference. I've learned over the years that obsessing over quality and respecting deadlines aren't opposites. If anything, the attention to detail is what keeps me inside the deadline, because I don't leave room for last-minute disasters. More recently I've been building AI-driven visual workflows — at Mr Lenses I designed a full brand communication ecosystem using generative AI tools, cutting production time by 50% without losing an ounce of creative quality. At Neural Concept, a high-tech AI company, I translated complex technical content into visual communication that actually made sense to people. That balance between speed and craft is something I'm genuinely proud of. What I'm looking for now is a team. After years of freelance, I want to build something with people around me — collaborate, push each other, make the work better together. I bring 20 years of experience, a real passion for what I do, and the kind of work ethic that makes clients come back.

Available to hire

I’ve been doing this for over 20 years and I still get excited when a brief lands in my inbox. That probably says everything about why I do this work.

I’m a Senior Art Director and Visual Designer. I’ve worked with global brands — Unilever, Range Rover, Eni, Oracle, Asahi, Gucci — across brand identity, campaigns, editorial, digital and corporate communication. Big projects, tight deadlines, multiple markets. The kind of work where every detail matters because someone, somewhere, is going to see it.

And that’s exactly what drives me: the details. I’m the kind of person who notices when something is off by two pixels, who rewrites a headline at midnight because it wasn’t quite right, who can’t send something out the door unless it feels finished. Not perfect — finished. There’s a difference. I’ve learned over the years that obsessing over quality and respecting deadlines aren’t opposites. If anything, the attention to detail is what keeps me inside the deadline, because I don’t leave room for last-minute disasters.

More recently I’ve been building AI-driven visual workflows — at Mr Lenses I designed a full brand communication ecosystem using generative AI tools, cutting production time by 50% without losing an ounce of creative quality. At Neural Concept, a high-tech AI company, I translated complex technical content into visual communication that actually made sense to people. That balance between speed and craft is something I’m genuinely proud of.

What I’m looking for now is a team. After years of freelance, I want to build something with people around me — collaborate, push each other, make the work better together. I bring 20 years of experience, a real passion for what I do, and the kind of work ethic that makes clients come back.

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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Senior Visual Campaign Designer at Neural Concept
January 1, 2025 - January 1, 2026
Designed and produced campaign visuals, presentations, infographics, and motion assets for AI-driven product communication. Collaborated with marketing and product teams to ensure consistency across all communication channels.
Senior Art Director & Graphic Designer at Mr Lenses
January 1, 2024 - January 1, 2025
Led the development of a scalable AI-driven brand communication system across product and campaign channels, ensuring consistency across all touchpoints.
Senior Graphic Designer & Art Director (Consultant)
January 1, 2016 - January 1, 2024
Designed and implemented scalable visual design systems for global brands, delivering campaign visuals and editorial content across digital and print channels.
Senior Art Director & Photographer at Aeterna Design
January 1, 2014 - January 1, 2016
Developed complete brand identity systems and graphic design assets including visual identity, editorial design, and packaging.
Senior Art Director at Egolab
January 1, 2012 - January 1, 2014
Created websites and digital campaigns for major brands.
Senior Art Director at Made in Genesi
January 1, 2008 - January 1, 2012
Executed campaigns and editorial designs for brands and public institutions.
Graphic Designer at Design Factory
January 1, 2005 - January 1, 2008
Worked on branding, brochures, and marketing materials for corporate clients.
Graphic Designer at Socon
January 1, 2004 - January 1, 2005
Covered brand, POP, and editorial projects for major corporate clients.

Education

Bachelor Degree in Graphic Design & Visual Communication at European Institute of Design (IED)
January 1, 2001 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services

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