Senior Motion Designer, Video Strategist & Creative Producer | 2D Animation & Motion Systems, Branding & Visual Storytelling
With over a decade of experience, I specialise in transforming complex brand narratives into compelling visual stories. I don’t just animate - I understand the strategy, the brand equity, and the business objectives behind every frame.
Why work with me?
I bring a “Lead Designer” perspective to every freelance contract. I understand the technical side (After Effects, Premiere Pro, Audition) as well as the stakeholder management required to translate complex data into accessible, high-converting visual narratives.
The Toolkit:
● Motion & Editing: After Effects, Premiere Pro, Media Encoder, 2D Animation, Rive
● Design: Photoshop, Illustrator, InDesign (Motion-ready assets).
● Strategy: Storyboarding, Post-Production, Stakeholder Management.
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MediOracle | Product Launch Promo
Overview: For the launch of MediOracle, I provided full-scale video production services, taking the project from pre-production through to the final polish. This piece was designed to humanise the product launch through a professional “talking head” format, supplemented by high-end motion design.
The Process: I managed the entire production pipeline, including the live shoot, lighting, and sound. In post-production, I focused on creating a seamless narrative flow, enhanced by custom color grading and sound design to ensure a premium feel.
Motion Integration: To reinforce brand identity, I designed and animated a suite of bespoke motion assets, including lower thirds, titles, and a signature logo sting that integrated naturally with the live-action footage.
LCP | “Do Check Review” Mixed-Media Explainer
Overview: To internalize a core business process for new starters, I developed a 2-minute narrative-driven film using a distinct collage aesthetic. The goal was to move away from traditional corporate visuals to create something memorable, tactile, and engaging for an internal learning platform.
The Creative Challenge: Pacing a 2-minute technical explanation requires a strong visual hook. I utilized a “cut-out” collage style, blending photography and vector elements to create a high-energy, educational journey.
Execution: I led the project from discovery to delivery, using Photoshop for complex asset manipulation and After Effects for the final character and environment animation.
LCP | “All In” Inclusive Design Launch
Overview: As the Lead Designer, I spearheaded the visual identity and animation for LCP’s “All In” internal initiative. This project required translating a complex internal scheme into an engaging, 40-second motion piece designed to drive employee adoption and understanding of inclusive design principles.
The Process: I worked directly with key stakeholders to define project goals before developing the end-to-end creative - from initial style-frames and storyboards to custom asset creation.
Execution: Every element was custom-built in Illustrator and brought to life in After Effects, ensuring a fluid, high-energy pace that maintained viewer engagement throughout the internal launch.
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