Founder / Creative Director at Iron Brand AI (Freelance)

Creative hands-on designer building brand identity systems, campaigns, and multi-channel assets for Fortune 500 companies, healthcare providers, global hospitality groups, and high-end entertainment brands. Work spans digital, print, motion, video, social and experiential platforms — from fast-turn production workflows to bespoke, high-impact identity systems for icons and institutions such as Caesars, Dior, Black Sabbath, KISS, and industry leaders. Leveraging AI-powered design workflows and automation tools (certified across 7 platforms) to streamline production, enhance scalability, and deliver cutting-edge creative aligned with emerging technologies. Recent milestone: Designed and produced the final stage visuals for Bill Ward of Black Sabbath’s farewell performance (Birmingham, July 2025), helping brand the highest-grossing charity concert of all time ($190M+).

Senior Brand Design Specialist at AmeriLife

Designed enterprise brand systems, sales kits, presentation decks and websites powering a network of 300K+ agents and 100+ organizations. Collaborated cross-functionally on AmeriLife.com UX redesign, aligning user flows with business strategy visually enhancing the firms online presence. Built AI-powered multi-team production workflows, cutting turnaround times by 60%+ while standardizing creative across the enterprise. Produced training kits and video assets for national rollouts; awarded with the AMP Superstar Award (2023) for measurable brand impact and design excellence.

Designer | Creative Services at KPMG (US)

KPMG, one of the Big Four professional services firms, operates one of the largest design and production ecosystems in the U.S. I was brought on by KPMG’s Creative Services leaders to support the Office of the CFO during the firm’s remote transition period at the height of the pandemic. Embedded within the full creative and production system, I developed presentations, interactive reports, and internal communication materials for executive leadership and finance teams. Much of my work focused on producing complex, data-driven decks and white papers that required precision, consistency, and speed under tight deadlines. Managed a continuous pipeline of 50+ active projects each week, collaborating daily with RR Donnelley on print and digital production while coordinating schedules and revisions with KPMG’s India-based design teams. Focused on maintaining brand precision, layout integrity, and compliance across all deliverables. Contributed creative assets to the firm’s “Grow” inclusion campaign and received the KPMG Bravo Award (2021) from the Office of the CFO for creative lead excellence.

Art Operations / Graphic Designer at HITS Magazine

Designed print/digital layouts and full 360 campaigns supporting top music labels and management firms for artists including Eminem, Madonna, Lenny Kravitz and Metallica. Helped pioneer the launch of HitsDailyDouble.com, one of the music industry’s first digital media outlets bringing the cutting-edge voice of its most watched and fierce publication. Delivered rapid-fire creative assets on a twice-daily publication cycle for both print and digital for over a decade.

Senior Brand & Visual Designer (Contract) at Live Nation Entertainment / Setlist.fm

Temporary contract engagement. Led UX and interface design exploration for Setlist Shop e-commerce concepts, defining information architecture, user flows, and scalable component systems for merchandise and retail experiences. Designed full interface systems in light and dark modes, delivering high-fidelity mockups and launch-ready assets. Developed production-ready packaging systems, structural dielines, and merchandise bundles aligned to retail and digital touchpoints. Ensured cohesive brand presentation across packaging, social media, videos, digital storefront assets, and marketing materials supporting the Setlist Shop launch. Supported executive-level brand refinements and rollout presentations aligning product, web, and promotional environments.