I am a high-impact senior commercial and marketing leader with 20+ years driving revenue growth and business transformation across APAC and Europe. I specialize in building AI-enabled performance marketing programs, GTM strategy, and digital transformation to scale brands across 130+ markets. I thrive on turning ambitious plans into measurable outcomes for multi-market clients and partners, while leading diverse teams to deliver exceptional results. I partner with executive leadership to translate growth strategies into practical GTM plans, productized services, and client-centric solutions, all while mentoring high-performing teams and maintaining a collaborative, data-driven culture.…

Darren Spence

I am a high-impact senior commercial and marketing leader with 20+ years driving revenue growth and business transformation across APAC and Europe. I specialize in building AI-enabled performance marketing programs, GTM strategy, and digital transformation to scale brands across 130+ markets. I thrive on turning ambitious plans into measurable outcomes for multi-market clients and partners, while leading diverse teams to deliver exceptional results. I partner with executive leadership to translate growth strategies into practical GTM plans, productized services, and client-centric solutions, all while mentoring high-performing teams and maintaining a collaborative, data-driven culture.…

Available to hire

I am a high-impact senior commercial and marketing leader with 20+ years driving revenue growth and business transformation across APAC and Europe. I specialize in building AI-enabled performance marketing programs, GTM strategy, and digital transformation to scale brands across 130+ markets. I thrive on turning ambitious plans into measurable outcomes for multi-market clients and partners, while leading diverse teams to deliver exceptional results.

I partner with executive leadership to translate growth strategies into practical GTM plans, productized services, and client-centric solutions, all while mentoring high-performing teams and maintaining a collaborative, data-driven culture.

See more

Skills

Experience Level

Language

English
Fluent
Indonesian
Intermediate

Work Experience

Head of Marketing at Kuubiik
May 20, 2024 - Present
Led strategic planning and performance across 18 SMEs to MNCs; drove 15% YoY improvements in lead generation and brand reach; optimized CPA; delivered 95% client satisfaction with a 95% strategy approval rate; achieved 25% growth in social media and SEO performance.
Chief Sales and Marketing Officer at Digital Vision Publishing
January 20, 2016 - December 20, 2024
Launched mobile app achieving 100,000 downloads in 5 days and reached #1 trending position; increased client revenue by 20% through targeted sales and marketing strategies across 10 clients; created 3 new revenue streams through innovative product offerings.
Planning Director at Tenth Avenue
January 20, 2015 - January 1, 2016
Generated 30% new business from Unilever, Reckitt Benckiser and Indosat; achieved double-digit CTRs across campaigns for 10 clients; developed 5 integrated marketing strategies across FMCG and Telco sectors.
Channel Planning Director at Geometry Global
January 20, 2013 - January 1, 2015
• Pioneered integration of global shopper marketing principles into client strategic planning processes • Developed 360-degree touchpoint strategy across TV, OOH, digital, and social media channels • Established agency management framework coordinating TV, outdoor, digital, and social partners
Senior International Brand Manager / Global Marketing Development Manager at British American Tobacco
January 1, 2004 - January 1, 2013
Owned £100M+ global marketing budget across 130+ markets, delivering 10% volume growth, 20% profit growth, and 8% distribution expansion. Led global product launches and brand transformations at scale, including 15 new products within one year and new pack design rollout across all markets. Drove global marketing standards and capability development across 160 countries, reaching 50,000 marketing personnel with 85% compliance and 90% approval ratings.

Education

Bachelor of Business at Swinburne University of Technology
December 1, 1989 - January 1, 1991
Bachelor of Business at Swinburne University of Technology, Melbourne, VIC
January 11, 2030 - December 26, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods, Manufacturing, Wholesale & Distribution, Financial Services, Telecommunications, Software & Internet

Skills

Experience Level