Darren Spence

Head of Marketing at Kuubiik

Led strategic planning and performance across 18 SMEs to MNCs; drove 15% YoY improvements in lead generation and brand reach; optimized CPA; delivered 95% client satisfaction with a 95% strategy approval rate; achieved 25% growth in social media and SEO performance.

Chief Sales and Marketing Officer at Digital Vision Publishing

Launched mobile app achieving 100,000 downloads in 5 days and reached #1 trending position; increased client revenue by 20% through targeted sales and marketing strategies across 10 clients; created 3 new revenue streams through innovative product offerings.

Planning Director at 10th Avenue

Generated 30% new business from Unilever, Reckitt Benckiser and Indosat; achieved double-digit CTRs across campaigns for 10 clients; developed 5 integrated marketing strategies across FMCG and Telco sectors.

Channel Planning Director at Geometry Global

Pioneered 360-degree touchpoint strategy across all media channels; established a management framework for TV, OOH, digital and social agencies.

Senior International Brand Manager at British American Tobacco

Managed £100M+ global marketing budget for a drive brand; achieved 10% volume growth, 20% profit growth, and 8% distribution growth; led global rollout of new packaging design across 130 markets; launched 15 new products.

Global Marketing Development Manager at British American Tobacco

Designed and implemented training programs reaching 50,000 marketing personnel; achieved 85% compliance rate and 90% approval rating across 160 countries.

Chief Sales and Marketing at ODigital Vision Publishing

Generated 30% new business from Unilever, Reckitt Benckiser, and Indosat; led growth across FMCG and telecom sectors; influenced multiple product and market expansions.

Planning Director at Ten Avenue

Developed integrated marketing strategies; led planning and channel strategy across FMCG & telecom; established growth-oriented processes.