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Senior B2B marketing professional with 20+ years’ experience helping businesses—from global enterprises to ambitious startups—generate demand, build brands, and boost sales. Skilled across SEO, paid advertising, web development, content, CRM, and sales outreach, with a track record of delivering measurable growth. Equally comfortable shaping strategy or rolling up my sleeves to execute, and experienced in coaching teams to perform at their best.…Senior B2B marketing professional with 20+ years’ experience helping businesses—from global enterprises to ambitious startups—generate demand, build brands, and boost sales. Skilled across SEO, paid advertising, web development, content, CRM, and sales outreach, with a track record of delivering measurable growth. Equally comfortable shaping strategy or rolling up my sleeves to execute, and experienced in coaching teams to perform at their best.

Darren Tracey

Digital Marketer, Fractional CMO, Growth Marketer, +6

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Senior B2B marketing professional with 20+ years’ experience helping businesses—from global enterprises to ambitious startups—generate demand, build brands, and boost sales. Skilled across SEO, paid advertising, web development, content, CRM, and sales outreach, with a track record of delivering measurable growth. Equally comfortable shaping strategy or rolling up my sleeves to execute, and experienced in coaching teams to perform at their best.…Senior B2B marketing professional with 20+ years’ experience helping businesses—from global enterprises to ambitious startups—generate demand, build brands, and boost sales. Skilled across SEO, paid advertising, web development, content, CRM, and sales outreach, with a track record of delivering measurable growth. Equally comfortable shaping strategy or rolling up my sleeves to execute, and experienced in coaching teams to perform at their best.

Available to hire

Senior B2B marketing professional with 20+ years’ experience helping businesses—from global enterprises to ambitious startups—generate demand, build brands, and boost sales. Skilled across SEO, paid advertising, web development, content, CRM, and sales outreach, with a track record of delivering measurable growth. Equally comfortable shaping strategy or rolling up my sleeves to execute, and experienced in coaching teams to perform at their best.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Marketing Consultant at Beebrilliant

January 1, 2019 - Present

Fractional Head of Marketing helping businesses across EMEA grow through digital marketing; responsibilities include SEO, web development (across all CMS platforms), digital advertising, sales outreach, content production and social media.

Head of Marketing & Communications at XTRF

January 1, 2024 - September 25, 2025

Marketing team leader for a B2B SaaS company, promoting complex translation management for agencies and global businesses with ongoing content localization requirements.

Head of Demand Gen / Marketing at LOVE2SHOP

March 1, 2022 - September 25, 2025

Led demand generation to drive customer acquisition, loyalty and brand awareness; designed go-to-market strategies to fuel revenue growth; responsible for product value proposition, penetrating new target segments, web development, conversion rate optimization, team management, content positioning, PR, CRM implementation and cross-sell strategies.

Content Marketing Director (formerly P&MM) at SODEXO BENEFITS

April 1, 2016 - September 25, 2025

Directed content marketing activities for one of the world’s leading employee engagement agencies; devised strategies that delivered a 400% increase in inbound enquiries and contributed to a record year and doubling of annual gross profit.

Marketing Manager at SODEXO BENEFITS

February 1, 2015 - September 25, 2025

Led lead generation (inbound drove 85% of divisional sales); managed digital content strategy, web redesigns, external agencies for SEO, PPC and online advertising; team management; PR; social media strategy; end-to-end campaigns; PPC; email marketing; CRM overhaul; brand development in the incentives arena.

Marketing Executive at CAREERS MANAGEMENT

January 1, 2005 - September 25, 2025

Developed new product literature and websites; implemented a new customer management database; coordinated exhibitions; crafted a new brand identity and organized direct mail campaigns.