Available to hire
Hi, I’m Darsana Sreekumar, a results-driven SEO specialist with 5+ years of experience in technical SEO, content strategy, and on-page optimization across UAE and international markets. I partner with product, design, and marketing teams to drive measurable organic growth and improve user experience.
I’ve led SEO migrations, implemented GA4 and GTM tracking, and achieved significant traffic increases through Core Web Vitals improvements and localized SEO strategies for ecommerce, healthcare, and service clients in the UAE. I enjoy turning data into actionable insights and helping brands unlock their online potential.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Beginner
Language
English
Fluent
Malayalam
Fluent
Hindi
Advanced
Work Experience
Search Engine Optimization Specialist at ARENA Capital
November 1, 2023 - PresentReduced bounce rates by 15% through UX enhancements, site speed optimization, and A/B testing of key landing pages. Executed over 10 successful website migrations with zero ranking loss and continued growth. Achieved Page 1 rankings for competitive, high-conversion keywords via technical audits, Core Web Vitals improvements, and on-page optimization. Resolved e-commerce SEO challenges including product indexing and duplicate content, improving search visibility and revenue. Implemented GA4 and GTM event tracking for accurate performance measurement and actionable insights. Boosted organic traffic by 40% across e-commerce, healthcare, and service clients through localized SEO strategies tailored to UAE market needs.
Search Engine Optimization Executive at 10x Digital
August 31, 2023 - August 26, 2025Performed technical audits using Screaming Frog and SEMrush, improving crawl efficiency and rankings. Managed backlink audits and link-building campaigns. Supported smooth website migrations with zero ranking loss in compliance-focused sectors.
SEO Team Lead at Ectesso Digital Agency
November 30, 2022 - August 26, 2025Led a 15-member SEO team managing 50+ client accounts across the USA and Canada. Increased overall portfolio traffic by 60% through strategic SEO campaigns and technical optimizations. Implemented structured data, internal linking strategies, XML sitemaps, and mobile SEO improvements. Secured multiple first-page rankings for competitive keywords within 3 months. Designed and delivered SEO training programs to enhance team productivity and client satisfaction scores.
Search Engine Optimization Specialist at Arena Capital
June 1, 2025 - October 14, 2025Reduced bounce rate by 15% through UX enhancements, site speed optimization, and A/B testing of key landing pages. Executed 10+ successful website migrations with zero ranking loss and continued growth. Achieved Page 1 rankings for competitive, high-conversion keywords through technical audits, Core Web Vitals improvements, and on-page optimization. Implemented GA4 and GTM event tracking for accurate performance measurement and actionable insights. Boosted organic traffic by 40% across e-commerce, healthcare, and service clients through localized SEO strategies tailored to UAE market needs.
SEO Team Lead at Ectesso Digital Agency
November 1, 2022 - October 14, 2025Led a 15-member SEO team managing 50+ client accounts across the US and Canada. Increased overall portfolio traffic by 60% through strategic SEO campaigns and technical optimizations. Implemented structured data, internal linking strategies, XML sitemaps, and mobile SEO improvements. Secured multiple first-page rankings for competitive keywords within 3 months. Designed and delivered SEO training programs, enhancing team productivity and client satisfaction scores.
SEO Executive at 10x Digital
August 1, 2023 - October 14, 2025Performed technical audits (Screaming Frog, SEMrush), improving crawl efficiency and rankings. Managed backlink audits, link-building campaigns, and supported smooth website migrations with zero ranking loss - focused sectors.
SEO Specialist at Desert River Shop
June 1, 2025 - October 14, 2025Achieved a +4,267 Google ranking increase, improving search visibility. Secured 236 high-ranking keywords, driving quality traffic. Optimized high-volume keywords, contributing to 514K+ search impressions.
Search Engine Optimization Specialist at Arena Capital
June 30, 2025 - October 14, 2025Reduced bounce rates by 15% through UX enhancements, site speed optimization, and A/B testing of key landing pages. Executed 10+ successful website migrations with zero ranking loss and continued growth. Achieved Page 1 rankings for competitive, high-conversion keywords via technical audits, Core Web Vitals improvements, and on-page optimization. Implemented GA4 and GTM event tracking for accurate performance metrics. Boosted organic traffic by 40% across e-commerce, healthcare, and service clients through localized SEO strategies tailored to UAE market needs.
SEO Optimization Executive at 10x Digital
August 31, 2023 - October 14, 2025Performed technical audits (Screaming Frog, SEMrush), improving crawl efficiency and rankings. Managed backlink audits, link-building campaigns, and supported smooth website migrations with zero ranking loss – focused on sectors. Executed 10+ successful website migrations with zero ranking loss and continued growth. Implemented GA4 and GTM event tracking for precise insights. Boosted overall organic visibility through targeted optimization across multiple clients.
SEO Team Lead at Ectesso Digital Agency
November 30, 2022 - October 14, 2025Led a 15-member SEO team managing 50+ client accounts across the US and Canada. Increased overall portfolio traffic by 60% through strategic SEO campaigns and technical optimization. Implemented structured data, internal linking strategies, XML sitemaps, and mobile SEO improvements. Secured multiple first-page rankings for competitive keywords within 3 months. Designed and delivered SEO training programs, enhancing team productivity and client satisfaction scores.
Education
Master Computer Applications at APJ Abdul Kalam Technical University (KTU), Kochi, India
January 1, 2017 - December 31, 2019Bachelors Computer Applications at MG University, Kochi, India
January 1, 2014 - December 31, 2017Master of Computer Applications at APJ Abdul Kalam Technical University (KTU), Kochi, India
January 1, 2017 - January 1, 2019Bachelor of Computer Applications at MG University, Kochi, India
January 1, 2014 - January 1, 2017Master of Computer Applications at APJ Abdul Kalam Technical University (KTU), Kochi, India
January 1, 2017 - December 31, 2019Bachelor of Computer Applications at MG University, Kochi, India
January 1, 2014 - December 31, 2017Qualifications
SEO Skill Assessment | LinkedIn
January 11, 2030 - August 26, 2025Become an AI Powered Marketer | Semrush
January 11, 2030 - August 26, 2025Certified Marketing Specialist | Ahrefs Projects
January 11, 2030 - August 26, 2025SEO Skill Assessment
January 11, 2030 - October 14, 2025Semrush Certified Marketing Specialist
January 11, 2030 - October 14, 2025Ahrefs Projects Magnflex
January 11, 2030 - October 14, 2025LinkedIn – Become an AI Powered Marketer
January 11, 2030 - October 14, 2025SEO Skill Assessment
January 11, 2030 - October 14, 2025LinkedIn Become an AI Powered Marketer
January 11, 2030 - October 14, 2025SEMrush Certified Marketing Specialist
January 11, 2030 - October 14, 2025Ahrefs Projects
January 11, 2030 - October 14, 2025Industry Experience
Professional Services, Software & Internet, Media & Entertainment, Retail, Healthcare, Consumer Goods, Education
• Achieved a +4,267 Google ranking increase, improving search visibility.
• Secured 236 high-ranking keywords, driving quality traffic.
• Optimized high-volume keywords, contributing to 514K+ search impressions.
• Boosted organic impressions from 16,622 to 116K through strategic SEO optimization.
• Ranked high-volume keyword “mattresses” (14,800 searches/month) from unranked to #8 within 12 months.
• Migrated website from WordPress to Shopify seamlessly without any rank loss.
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