I’m an independent Creative Director specialising in licensing, entertainment brands and consumer products, (but cover most disciplines) with more than 25 years’ experience creating style guides, brand identities and visual systems for global brands. After almost a decade as a Design Manager at The Walt Disney Company, I founded Jolt Creative in 2011. Since then I’ve worked with clients including Warner Bros., Hasbro, Paramount, Sega, Mattel, Universal, MTV, the Natural History Museum and Banijay Brands, helping turn brands and franchises into products people want to buy. I create licensing style guides, packaging, product graphics, retail assets and complete brand systems that work across multiple categories and international markets. Although I lead creative projects from concept to delivery, I’m still a hands-on designer, working daily in Illustrator, Photoshop and InDesign to produce commercially focused creative that balances originality with brand integrity.…

Daryl Gibbard

I’m an independent Creative Director specialising in licensing, entertainment brands and consumer products, (but cover most disciplines) with more than 25 years’ experience creating style guides, brand identities and visual systems for global brands. After almost a decade as a Design Manager at The Walt Disney Company, I founded Jolt Creative in 2011. Since then I’ve worked with clients including Warner Bros., Hasbro, Paramount, Sega, Mattel, Universal, MTV, the Natural History Museum and Banijay Brands, helping turn brands and franchises into products people want to buy. I create licensing style guides, packaging, product graphics, retail assets and complete brand systems that work across multiple categories and international markets. Although I lead creative projects from concept to delivery, I’m still a hands-on designer, working daily in Illustrator, Photoshop and InDesign to produce commercially focused creative that balances originality with brand integrity.…

Available to hire

I’m an independent Creative Director specialising in licensing, entertainment brands and consumer products, (but cover most disciplines) with more than 25 years’ experience creating style guides, brand identities and visual systems for global brands.

After almost a decade as a Design Manager at The Walt Disney Company, I founded Jolt Creative in 2011. Since then I’ve worked with clients including Warner Bros., Hasbro, Paramount, Sega, Mattel, Universal, MTV, the Natural History Museum and Banijay Brands, helping turn brands and franchises into products people want to buy.

I create licensing style guides, packaging, product graphics, retail assets and complete brand systems that work across multiple categories and international markets.

Although I lead creative projects from concept to delivery, I’m still a hands-on designer, working daily in Illustrator, Photoshop and InDesign to produce commercially focused creative that balances originality with brand integrity.

See more

Work Experience

Founder & creative director at Jolt Creative Ltd
February 1, 2011 - Present
Founded and leads Jolt Creative, a specialist studio focused on licensing, brand extension, and visual systems for global brands. Acts as creative partner to licensors, brand owners, and agencies, delivering work that balances creativity, clarity, and commercial reality. Creative lead on licensing style guides, asset packs, and brand systems used globally across consumer products, trusted to interpret and extend established IP while maintaining brand integrity. Regularly commissioned for high-profile, sensitive, or first-in-market projects, partnering closely with brand, legal, licensing, and product teams to ensure clarity and consistency. Manages end-to-end delivery from concept through production-ready assets and presents work to senior stakeholders and licensees.
Design manager / creative lead at The Walt Disney Co.
January 1, 2002 - January 1, 2011
Senior member of Disney consumer products creative teams responsible for developing and managing franchise style guides and brand assets across multiple categories and territories. Led creation and rollout of franchise style guides for major film releases including Cars, Toy Story, Tron Legacy, and Pirates of the Caribbean. Contributed to the development and global implementation of the Disney Store brand identity and guidelines. Managed teams of in-house designers, freelancers, and external agencies; partnered with creative directors, marketing, retail, and licensing teams. Delivered high-profile work including global style guides, retail communications, catalogues, and digital assets while maintaining exceptional standards under tight timelines.
Senior Designer / Consultant
January 1, 1991 - January 1, 2002
Worked across leading agencies and consultancies including Landor Associates, Saatchi & Saatchi, Jack Morton, Marshall Cavendish, Design House, Lloyd Northover, Scholtz & Friends and CKMP. Highlights include leading branding and repositioning projects for blue-chip clients such as Harley-Davidson, Honda, Pfizer, Arm & Hammer, Paynes, and Nat West. Contributed to Jack Morton’s successful Olympic bid for the Athens 2004 opening and closing ceremonies. Exposure to strategy-led branding, pitch environments, and large-scale delivery.

Education

at Falmouth School of Art & Design
January 1, 1987 - January 1, 1991

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services
    Natural History Museum - Urban nature project

    One of may regular clients is The natural History Museum in London. I was commissioned to create a poster and then a product range for the new outdoor garden which features a new full size bronze diplodocus called Fern.
    The poster and the accosiated range is one of the best selling items in the museum.

    Daryl's portfolio
    A collection of licensing, brand and consumer product design created over more than 30 years for some of the world’s leading entertainment and heritage brands. From franchise style guides and packaging to retail graphics and visual systems, every project combines creative thinking with commercial purpose. graphicdesign artdirection creativedirector senior desiugner branding brandextension licensing entertainmentdesign…

Hire a Creative Director

We have the best creative director experts on Twine. Hire a creative director today.