Available to hire
Hello! I’m Daryna Parashchyn, a bag and accessories designer with over 8 years of experience shaping brand identity and production for international markets. I turn concepts into production-ready designs, coordinating factories and suppliers to deliver high-quality products on time. I love blending creative thinking with practical production know-how to build cohesive brands and compelling product stories.
I enjoy mentoring teams, organizing photo shoots and content, and refining processes from concept to launch. I’m passionate about sustainable materials, quality, and clear visual communication across web and social channels.
Experience Level
Language
English
Fluent
Ukrainian
Fluent
Spanish; Castilian
Beginner
Work Experience
Bag & Accessories Designer / Product Development & Manufacturing Manager at Self-Employed / Own Brand
June 1, 2015 - February 28, 2022Designed bag concepts from concept to production; built strong brand identity; sourced and negotiated with factories; prepared technical packs, costing, and product approvals; organized sample photoshoots; launched products into production; coordinated with factories on production stages from sampling to mass production.
Brand Manager at Branetka
October 1, 2023 - June 30, 2024Managed brand operations, conducted market and competitor analysis to identify trends and inform new products; developed unique selling proposition; supervised influencer marketing and SMM; organized web content and Shopify store activities; coordinated with factories on samples; prepared production-ready lines; performed cost calculations, KPI tracking and ROAS planning.
Bag & Accessories Designer / Brand Development at Branetka
January 1, 2024 - PresentFrom January 2024 to present, designing bag concepts for production, coordinating with factories, sourcing materials, preparing production-ready designs and maintaining brand visuals; overseeing early-stage product development and sample approvals.
Founder & Bag Designer at Own Bag Brand
June 1, 2015 - February 1, 2022Founded and managed an independent bag brand; took products from concept to production, including sewing prototypes, sourcing factories and hardware, creating mood boards, arranging photoshoots, processing images, and coordinating marketing and sales through online and offline channels; led product development and launched items into production.
Cloth & Leather Bag Designer & Production Manager at Pikore
January 1, 2022 - October 1, 2024Designed bags from initial concepts to finished samples; created graphic sketches; coordinated production; ensured quality; sourced materials and factories; prepared technical packs for manufacturing; managed supplier coordination and pre-production; led new product development and manufacturing readiness.
Bag Designer & Brand Manager at Pikore
February 1, 2023 - October 1, 2024Developed brand visuals and style; organized photoshoots and video content for the website and social media; developed unique selling proposition (USP); managed SMM specialist and website content; updated Shopify store.
Project Manager / Brand Manager at Brand Brunetka
October 1, 2023 - June 1, 2024Managed brand operations and team coordination; financial planning including cost calculations, KPIs, ROAS; led influencer marketing campaigns.
Bag & Accessories Designer | Product Development & Manufacturing Manager at Brunetka
January 1, 2024 - PresentBag & accessories designer with 8+ years of experience in international, mass-produced products. Design bags from concept to production, combining strong brand identity, commercial thinking, and hands-on experience with factories to deliver production-ready designs for the Asian market. Created mood boards and presentations; designed bags from concept to technical drawings; sourced and negotiated with factories; prepared clear technical packs; coordinated with factories on samples; implemented corrections and launched products into production; oversaw production stages from sampling to mass production.
Brand Manager at Brunetka
October 1, 2023 - June 30, 2024Managed brand operations and digital marketing. Supervised SMM specialists and influencer marketing campaigns. Developed unique selling proposition (USP) for the brand. Wrote website content. Planned and executed photoshoots and video production for social media and website. Updated and maintained Shopify store.
Project Manager at Brunetka
July 1, 2024 - October 31, 2024Project Manager (Brand Brunetka). Managed brand operations and team coordination. Financial planning: cost calculations, KPIs, ROAS. Led influencer marketing campaigns and coordinated cross-functional activities to support brand growth.
Education
Bachelor of Fashion Design at Lviv National Academy of Arts
January 1, 2015 - January 1, 2019Restoration of Works of Art at Ivan Trush Lviv State College of Decorative and Applied Arts
January 1, 2011 - January 1, 2015How to create and develop Love Mark brands at Lera Borodina
December 1, 2023 - May 31, 2024Bachelor of Fashion Design at Lviv National Academy of Arts
January 11, 2030 - January 1, 2019Specialization: Restoration of Works of Art at Ivan Trush Lviv State College of Decorative and Applied Arts
January 11, 2030 - January 1, 2015Bachelor's degree in Fashion Design at Lviv State College of Decorative and Applied Arts (Ivan Trush College)
January 11, 2030 - January 1, 2015Qualifications
How to create and develop Love Mark brands
December 1, 2023 - May 31, 2024Digital Entrepreneurship Program
September 1, 2023 - December 1, 2023How to Create and Develop Love Mark Brands
December 1, 2023 - May 1, 2024Industry Experience
Retail, Consumer Goods, Media & Entertainment, Manufacturing, Professional Services, Education
Experience Level
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