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I’m a results-driven marketing leader with 25+ years of experience guiding growth, transformation, and innovation across technology, consumer, advisory, and healthcare sectors. I lead marketing transformations through bold brand strategy, digital-first campaigns, and data-driven decision making. I build marketing centers of excellence, strengthen innovation pipelines, and empower teams to deliver consumer-centric, measurable outcomes. I’ve led go-to-market and growth strategies across APAC/SEA and global markets, and I’m passionate about turning insights into differentiated brand experiences that accelerate demand.…I’m a results-driven marketing leader with 25+ years of experience guiding growth, transformation, and innovation across technology, consumer, advisory, and healthcare sectors. I lead marketing transformations through bold brand strategy, digital-first campaigns, and data-driven decision making. I build marketing centers of excellence, strengthen innovation pipelines, and empower teams to deliver consumer-centric, measurable outcomes. I’ve led go-to-market and growth strategies across APAC/SEA and global markets, and I’m passionate about turning insights into differentiated brand experiences that accelerate demand.

Dathesh Rao

Fractional CMO, Marketing Strategist, Growth Marketer, +4

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I’m a results-driven marketing leader with 25+ years of experience guiding growth, transformation, and innovation across technology, consumer, advisory, and healthcare sectors. I lead marketing transformations through bold brand strategy, digital-first campaigns, and data-driven decision making. I build marketing centers of excellence, strengthen innovation pipelines, and empower teams to deliver consumer-centric, measurable outcomes. I’ve led go-to-market and growth strategies across APAC/SEA and global markets, and I’m passionate about turning insights into differentiated brand experiences that accelerate demand.…I’m a results-driven marketing leader with 25+ years of experience guiding growth, transformation, and innovation across technology, consumer, advisory, and healthcare sectors. I lead marketing transformations through bold brand strategy, digital-first campaigns, and data-driven decision making. I build marketing centers of excellence, strengthen innovation pipelines, and empower teams to deliver consumer-centric, measurable outcomes. I’ve led go-to-market and growth strategies across APAC/SEA and global markets, and I’m passionate about turning insights into differentiated brand experiences that accelerate demand.

Available to hire

I’m a results-driven marketing leader with 25+ years of experience guiding growth, transformation, and innovation across technology, consumer, advisory, and healthcare sectors. I lead marketing transformations through bold brand strategy, digital-first campaigns, and data-driven decision making.

I build marketing centers of excellence, strengthen innovation pipelines, and empower teams to deliver consumer-centric, measurable outcomes. I’ve led go-to-market and growth strategies across APAC/SEA and global markets, and I’m passionate about turning insights into differentiated brand experiences that accelerate demand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Intermediate

Work Experience

Fractional CMO/ Marketing and Branding Advisor at Independent (Self-employed)

May 1, 2025 - Present

Advising leadership teams on marketing transformation, GTM, and brand architecture. Building data-led ecosystems integrating insight, technology, and storytelling to accelerate market presence and category leadership.

Director - Marketing / Brand, Advertising , Paid Media - APAC, ASEAN, Korea and Japan at IBM

August 24, 2006 - April 18, 2025

Drove brand initiatives across APAC by collaborating with stakeholders to create tailored awareness and consideration campaigns; developed integrated marketing campaigns and data-driven initiatives; led cross-functional teams; executed data-driven media management and planning activities.

Director – Brand Communications at DDB Mudra Communications, Bangalore

January 1, 2001 - January 1, 2006

Led creative and strategic development for key brands, improving brand equity by 65% and revenue by 34%. Built and scaled brand communication frameworks and campaigns across multiple clients.

Co-Founder & Director at Lean on Me Counseling Services

January 1, 2016 - January 1, 2019

Developed India’s first mobile-enabled mental well-being platform; led business strategy, marketing, and investor relations.