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I am a results-driven marketing leader with 18+ years of B2B experience, currently serving as a Fractional CMO and Branding/Marketing advisor. I drive innovative, data‑driven “Brand to Demand” strategies across APAC, ASEAN, and beyond, building integrated campaigns, partnerships, and healthy regional pipelines. I excel at brand management, performance marketing, media planning, and cross‑functional leadership, delivering sustainable growth and optimized ROI across diverse markets. Known for leading high‑impact initiatives and nurturing collaborative teams, I enjoy shaping the strategy, coordinating with stakeholders, and evolving go‑to‑market programs that boost brand awareness, preference, and revenue. I’m passionate about scaling innovative projects, mentoring teams, and translating insights into actionable growth plans that resonate across regional markets.…I am a results-driven marketing leader with 18+ years of B2B experience, currently serving as a Fractional CMO and Branding/Marketing advisor. I drive innovative, data‑driven “Brand to Demand” strategies across APAC, ASEAN, and beyond, building integrated campaigns, partnerships, and healthy regional pipelines. I excel at brand management, performance marketing, media planning, and cross‑functional leadership, delivering sustainable growth and optimized ROI across diverse markets. Known for leading high‑impact initiatives and nurturing collaborative teams, I enjoy shaping the strategy, coordinating with stakeholders, and evolving go‑to‑market programs that boost brand awareness, preference, and revenue. I’m passionate about scaling innovative projects, mentoring teams, and translating insights into actionable growth plans that resonate across regional markets.

Dathesh Rao

Fractional CMO, Marketing Strategist, Growth Marketer, +2

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I am a results-driven marketing leader with 18+ years of B2B experience, currently serving as a Fractional CMO and Branding/Marketing advisor. I drive innovative, data‑driven “Brand to Demand” strategies across APAC, ASEAN, and beyond, building integrated campaigns, partnerships, and healthy regional pipelines. I excel at brand management, performance marketing, media planning, and cross‑functional leadership, delivering sustainable growth and optimized ROI across diverse markets. Known for leading high‑impact initiatives and nurturing collaborative teams, I enjoy shaping the strategy, coordinating with stakeholders, and evolving go‑to‑market programs that boost brand awareness, preference, and revenue. I’m passionate about scaling innovative projects, mentoring teams, and translating insights into actionable growth plans that resonate across regional markets.…I am a results-driven marketing leader with 18+ years of B2B experience, currently serving as a Fractional CMO and Branding/Marketing advisor. I drive innovative, data‑driven “Brand to Demand” strategies across APAC, ASEAN, and beyond, building integrated campaigns, partnerships, and healthy regional pipelines. I excel at brand management, performance marketing, media planning, and cross‑functional leadership, delivering sustainable growth and optimized ROI across diverse markets. Known for leading high‑impact initiatives and nurturing collaborative teams, I enjoy shaping the strategy, coordinating with stakeholders, and evolving go‑to‑market programs that boost brand awareness, preference, and revenue. I’m passionate about scaling innovative projects, mentoring teams, and translating insights into actionable growth plans that resonate across regional markets.

Available to hire

I am a results-driven marketing leader with 18+ years of B2B experience, currently serving as a Fractional CMO and Branding/Marketing advisor. I drive innovative, data‑driven “Brand to Demand” strategies across APAC, ASEAN, and beyond, building integrated campaigns, partnerships, and healthy regional pipelines. I excel at brand management, performance marketing, media planning, and cross‑functional leadership, delivering sustainable growth and optimized ROI across diverse markets.

Known for leading high‑impact initiatives and nurturing collaborative teams, I enjoy shaping the strategy, coordinating with stakeholders, and evolving go‑to‑market programs that boost brand awareness, preference, and revenue. I’m passionate about scaling innovative projects, mentoring teams, and translating insights into actionable growth plans that resonate across regional markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Co-Founder & Director at Lean on Me Counselling Services

January 1, 2019 - September 7, 2025

Advised and developed first-of-its-kind mobile-enabled mental well-being app; led strategic marketing and growth initiatives; conducted opportunity analysis and built a scalable marketing engine; spearheaded campaigns to raise brand awareness and user adoption; nurtured partnerships and drove business growth.

Lead Copy/Brand Marketing Function at IBM

April 20, 2019 - Present

Led central Copy and Brand Marketing for APAC/ASEAN, Korea and Japan from Singapore and later Bangalore. Drove cross-functional collaboration with stakeholders to create tailored campaigns, improved brand health metrics, and accelerated demand generation across a broad regional footprint.

Lead central Copy/Brand Marketing function for APAC, ASEAN, Korea and Japan at IBM

April 20, 2025 - September 7, 2025

Led brand initiatives across APAC and ASEAN by collaborating with stakeholders to create tailored awareness and consideration campaigns. Developed and initiated integrated marketing campaigns/performance-driven initiatives and partnerships boosting and generating healthy regional pipeline. Executed data-driven media management and planning activities. Led cross-functional teams to achieve company-wide goals, mentoring and directing Growth Markets Marketing Communications, Advertising and Media teams across 8 countries with a 12-member team.

Director - Brand Communications at DBM Udra Communications

July 1, 2006 - September 7, 2025

Advised and developed first-of-its-kind mobile-enabled mental wellbeing app and counseling service; led strategic market analysis, opportunity analysis, ecosystem development; scripted and shaped investment structures and pitches to VCs for funding.

Co-Founder & Director at Lean on Me Counselling Services

January 1, 2019 - September 7, 2025

Co-founded counselling services; advised and developed mental wellbeing app; crafted strategic market approach, opportunity analysis, market potential, ecosystem development; scripted and shaped investment structures and pitches to VCs for funding; led branding and outreach.

Independent Marketing Consultant at Independent (Self-employed)

May 1, 2025 - Present

Implemented innovative marketing campaigns that boosted brand awareness by 50% and generated significant SQLs. Managed budgets effectively, ensuring optimal financial performance while investing necessary resources for business growth. Facilitated successful cross-functional collaborations for key projects, fostering strong working relationships and driving data-driven decision-making. Mentored junior team members for career advancement and built a pipeline of future leaders.

Director - Brand Communications at DDB Mudra Communications

July 1, 2006 - September 7, 2025

Analyzed and mapped consumer and market trends; developed new product ideas for the brand's portfolio expansion; created effective marketing and advertising strategies to establish brand awareness and preference; established long-term and effective communication plans. Generated innovative communication ideas, improving brand scores by 65% and revenue targets by 34%.

Lead - Central Brand Marketing Function for APAC, ASEAN, Korea and Japan at IBM

March 1, 2019 - September 7, 2025

Championed and implemented IBM Global Marketing Agenda & initiatives across APAC, ASEAN, LATAM, Korea and CEEMEA countries; led brand marketing efforts from Singapore and later from Bangalore; collaborated with stakeholders to drive tailored campaigns and regional growth.

Co-Founder & Director at Lean on Me Consulting Services

January 1, 2019 - September 7, 2025

Advised and developed first-of-its-kind mobile-enabled Mental Wellness App; crafted go-to-market strategies, opportunity analyses, and ecosystem development. Scripted and shaped investment pitches to venture capitalists for funding.

Lead - Central Copy/Brand Marketing Function for APAC, ASEAN, Korea and Japan at IBM

April 20, 2019 - Present

Drove brand initiatives across APAC by collaborating with stakeholders to create tailored awareness and consideration campaigns; developed integrated marketing campaigns and data-driven initiatives; led cross-functional teams; executed data-driven media management and planning activities.