I'm a freelance graphic designer with over 20 years of experience creating clear, effective design that helps businesses communicate. I’ve worked extensively with professional service firms, so I understand the importance of clarity and attention to detail in every project. While I still enjoy working with professional services, I want to extend my work into the charity, health, and not-for-profit sectors. My aim is simple: to do good design for good people doing good things – whether that’s bold branding, clear no-fuss reports, or digital and print work that makes a genuine impact.…

Dave Clements

I'm a freelance graphic designer with over 20 years of experience creating clear, effective design that helps businesses communicate. I’ve worked extensively with professional service firms, so I understand the importance of clarity and attention to detail in every project. While I still enjoy working with professional services, I want to extend my work into the charity, health, and not-for-profit sectors. My aim is simple: to do good design for good people doing good things – whether that’s bold branding, clear no-fuss reports, or digital and print work that makes a genuine impact.…

Available to hire

I’m a freelance graphic designer with over 20 years of experience creating clear, effective design that helps businesses communicate. I’ve worked extensively with professional service firms, so I understand the importance of clarity and attention to detail in every project.

While I still enjoy working with professional services, I want to extend my work into the charity, health, and not-for-profit sectors. My aim is simple: to do good design for good people doing good things – whether that’s bold branding, clear no-fuss reports, or digital and print work that makes a genuine impact.

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Language

English
Fluent

Work Experience

Senior Graphic Designer at Epigram Communications and Design
August 9, 2004 - June 17, 2025
Led and contributed to a wide range of high-profile design projects for global clients including rolling out brand identities internationally and ensuring consistency across formats. Designed exhibition and event materials for global campaigns, created brand guidelines from scratch for major corporate clients such as a global law firm, and produced a coffee table book and a digital version with animation covering a firm's history. Worked closely with marketing teams to meet deadlines, budgets, and brand standards; collaborated with design teams across different countries to keep projects running smoothly; managed multiple projects to keep them on track, on-brand, and on brief; and mentored junior designers to help them grow their skills.
Senior Graphic Designer at Epigram Design and Communications
January 1, 2025 - September 4, 2025
Led and contributed to a wide range of high-profile design projects for global clients including rolling out international brand identities to maintain consistency across formats; designing exhibition and event materials for global campaigns; creating brand guidelines from scratch for major corporate clients such as a global law firm; designing a coffee table book covering a firm's history plus a digital animated version; working closely with marketing teams to meet deadlines, budgets, and brand standards; collaborating with international design teams to ensure smooth project flow; managing multiple projects simultaneously while keeping them on track, on-brand, and on brief; mentoring junior designers to develop their skills.
Senior Graphic Designer at Epigram Design and Communications
January 1, 2025 - September 4, 2025
Led and contributed to a wide range of high-profile design projects for global clients including rolling out international brand identities, designing exhibition and event materials, creating brand guidelines from scratch for major corporate clients such as a global law firm, designing a coffee table book and digital animated version, and managing multiple projects ensuring deadlines, budgets, and brand standards were met. Worked closely with marketing teams and collaborated with international design teams, as well as mentoring junior designers to develop their skills.

Education

BTEC HND Graphic Design at University of Salford
September 9, 2002 - June 25, 2004
BTEC OND at Mid Cheshire College
January 1, 1989 - December 31, 1991

Qualifications

Advanced Adobe Graphic Design
January 18, 2018 - July 26, 2019
BTEC HND Graphic Design
September 9, 2002 - June 25, 2004

Industry Experience

Financial Services, Professional Services, Healthcare, Education, Media & Entertainment, Other, Non-Profit Organization
    uniE621 A complete history coffee table book
    The brief Design a publication for a multinational corporate firm that brings together global stories and perspectives in one cohesive book. The challenge was creating layouts that could work for everything from personal stories to international features, keeping it all visually connected and engaging to read. The creative process I picked typefaces and colours that really reflected the historical content – I wanted everything to feel authentic to the stories being told. Played around with flexible layouts that could handle big imagery and text-heavy sections, using typography and white space to help readers flow through the different stories naturally. The outcome and impact The final publication really worked – my typography and colour choices perfectly captured the historical feel while keeping things readable and visually interesting. The flexible design system meant all the different content types worked together seamlessly, creating something that felt premium and did justice to the global stories inside. https://www.twine.net/signin graphicdesigner branding designer…
    uniE621 Alternative Vision branding
    The brief Alternative Vision needed a complete brand identity that felt professional yet approachable. As life coaches, they wanted to avoid looking corporate or intimidating – instead coming across as genuine and trustworthy professionals that clients would feel comfortable opening up to. The creative process I chose positive colours – pinks, oranges, and reds – paired with flowing line graphics that suggest different pathways through life. The challenge was creating a cohesive system that worked across all their materials, from business cards to brochures to their mobile app. The outcome and impact The final brand strikes the right balance between credibility and warmth. It feels encouraging and optimistic while maintaining a professional edge. The cohesive design system gives them a distinctive presence that stands out from typical life coaching branding. https://www.twine.net/signin branding graphicdesigner designer logodesign…
    uniE621 Forward thinking brochure
    The brief Create marketing materials for a law firm focusing on their divorce and separation services. The challenge was making sensitive legal topics feel approachable and reassuring while maintaining professionalism. Needed to work across print and digital formats, including social media. The creative process I designed custom illustrations of people silhouettes and created a calming colour palette of soft greens, blues, and purples that would feel supportive rather than intimidating. Developed layouts that balanced legal information with visual breathing room, making complex topics more digestible across different formats.​​​​​​​ The outcome and impact The final materials struck the right tone – professional but human. My custom illustrations and soothing colour scheme helped make difficult conversations feel less daunting, while the flexible design system worked seamlessly from printed brochures to social media posts, giving the firm a consistent, approachable brand presence.​​​​​​​ https://www.twine.net/signin graphicdesigner branding designer…
    uniE621 BR Whitepaper
    The brief The brief was to take a complex, technical topic – international tax for mobile executives – and make it clear, engaging and easy to read. The aim was to keep things professional but approachable, helping the reader absorb key insights without being overwhelmed by heavy content or industry jargon. The creative process I worked within the existing brand guidelines, using their colours and fonts to keep things consistent. I explored other tax-related reports to see what worked, then used layout, icons and imagery to simplify content structure. The goal was to create something professional but visually inviting and easy to scan. The outcome and impact Client feedback was really positive – they felt the whitepaper looked polished, clear and professional. It gave their insights credibility and helped present complex findings in a much more accessible format. The final design struck a good balance between being informative and visually engaging, helping them stand out in their field. https://www.twine.net/signin graphicdesigner designer brochuredesign…
    uniE621 Witness posters
    The brief These three posters were created for Witness, an organisation that shines a light on human rights issues around the world. The aim was to share powerful, real-life testimonies from people affected by conflict, oppression, and displacement – and to do it in a way that really hit home emotionally. The creative process I scratched the text into metal plates and then scanned them into the computer to create that raw, authentic feel. The handmade approach paired with bold coloured backgrounds – red, blue, and green – makes the personal testimonies feel immediate and visceral, giving each story the weight and respect it deserves. The outcome and impact The posters successfully brought these important human rights stories into public spaces with genuine emotional impact. The scratched metal technique made each testimony feel urgent and real, helping viewers connect with experiences of conflict and displacement in a way that felt human rather than just informational. https://www.twine.net/signin graphicdesigner designer posterdesign…
    uniE621 BR exhibition stand
    The brief The client needed an exhibition stand that would actually get people talking and show off their expertise in modern workplace challenges. They wanted to move away from the usual stuffy corporate stands and create something that felt approachable and engaging. The creative process I went with silhouettes of people in their brand colours – navy, grey, and burgundy – adding halftone dot patterns to keep things visually interesting. The focus was on key workplace topics like employee incentives, compliance, and happiness, making their complex services feel much more relatable. The outcome and impact The stand worked really well at drawing people in and starting conversations about workplace challenges. The human-focused design made their professional services feel approachable rather than intimidating, helping them connect with potential clients in a busy exhibition space whilst still looking credible and professional. https://www.twine.net/signin designer graphicdesigner exhibitiondesign…
    paper 'I like collages' book

    This was a personal project that captures my niece’s amazing imagination when she was five. She’d create the most brilliant little things out of paper, cardboard and sellotape – no plans, just straight from her head. Her mum asked her what each one was, and we added her answers to each page. It’s now a little book we all treasure – a permanent record of her creativity that’s fun to look back on and share.

    https://www.twine.net/signin