With over a decade of experience, I’ve led social media and marketing campaigns for global brands like Netflix, Amazon Music UK, and Google. My focus is on audience-first strategies and culture-led content that connects brands, talent, and audiences effectively. I am passionate about crafting impactful campaigns that deliver measurable results.

With over a decade of experience, I’ve led social media and marketing campaigns for global brands like Netflix, Amazon Music UK, and Google. My focus is on audience-first strategies and culture-led content that connects brands, talent, and audiences effectively. I am passionate about crafting impactful campaigns that deliver measurable results.

Available to hire

With over a decade of experience, I’ve led social media and marketing campaigns for global brands like Netflix, Amazon Music UK, and Google. My focus is on audience-first strategies and culture-led content that connects brands, talent, and audiences effectively. I am passionate about crafting impactful campaigns that deliver measurable results.

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Language

English
Fluent

Work Experience

TikTok Specialist at BBC Radio
October 1, 2024 - October 27, 2025
Refocused the 6 Music TikTok channel to align with the platform growth of Radio 1 and Radio 2, targeting a younger audience. Collaborated with internal teams, on-air talent, and celebrity guests to craft content.
Youtube Optimisation - Bluey at BBC Studios
July 1, 2024 - October 27, 2025
Worked with BBC Studios to optimise the Bluey YouTube channel, driving growth and revenue through tailored strategies to meet internal KPIs. Provided consultancy on launching additional channels.
Social & Content Lead at Forward Slash
June 1, 2024 - June 1, 2024
Helped brands and talent turn great concepts into great content, finding impactful ways to deliver it online.
Content Manager at OMG Unite
July 1, 2021 - July 1, 2021
Helped clients understand & engage with diverse communities.
Comms Manager at OKRE
July 1, 2021 - July 1, 2021
Facilitated collaboration between research, entertainment, and social impact sectors.
Content Producer at BAFTA
August 1, 2020 - August 1, 2020
Developed BAFTA's content strategy for the 2020 Film & TV Awards.
Social Media Producer at Thames
December 1, 2019 - December 1, 2019
Developed and implemented content strategy for The X Factor: Celebrity & The Band.
Senior Producer at Jellyfish
September 1, 2019 - September 1, 2019
Led creative ideation and development of client pitches for major series.
Content Producer at BAFTA
May 1, 2019 - May 1, 2019
Developed content strategy for Film, TV, and Games awards.
Social Media Manager at EndemolShine UK
November 1, 2018 - November 1, 2018
Developed innovative social media campaigns for major TV shows.
Junior Content Manager at YMU
November 1, 2017 - November 1, 2017
Managed social media for multiple entertainment clients.
Community Manager at M&C Saatchi
April 1, 2017 - April 1, 2017
Developed community promotion and engagement strategies.
Content Planner at Mattr Media
December 1, 2016 - December 1, 2016
Planned and produced content for various advertising campaigns.

Education

Journalism & Media at Bangor University
September 13, 2010 - July 8, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment
    uniE608 My Showreel aka LoveBuzz Creative
    Lovebuzz Creative, where culture meets content 🚀 We craft bold, scroll-stopping social media campaigns for the brands, artists and entertainment companies shaping today’s culture. From reactive TikTok edits and festival coverage to audience-first strategy and storytelling, our work connects with audiences in ways that feel real. This showreel highlights our collaborations with leading names in music, film and beyond, showcasing how we blend strategy, creativity and execution into content that gets remembered. If you’re looking for a partner who can cut through the noise and deliver ideas that stick, you’re in the right place. 👉 Let’s talk: https://www.twine.net/signin animator videoeditor socialmedia socialmediamanagement content contentengine shortformcontent tiktok igreels instagram