Available to hire
With over a decade of experience, I’ve led social media and marketing campaigns for global brands like Netflix, Amazon Music UK, and Google. My focus is on audience-first strategies and culture-led content that connects brands, talent, and audiences effectively. I am passionate about crafting impactful campaigns that deliver measurable results.
Language
English
Fluent
Work Experience
TikTok Specialist at BBC Radio
October 1, 2024 - October 27, 2025Refocused the 6 Music TikTok channel to align with the platform growth of Radio 1 and Radio 2, targeting a younger audience. Collaborated with internal teams, on-air talent, and celebrity guests to craft content.
Youtube Optimisation - Bluey at BBC Studios
July 1, 2024 - October 27, 2025Worked with BBC Studios to optimise the Bluey YouTube channel, driving growth and revenue through tailored strategies to meet internal KPIs. Provided consultancy on launching additional channels.
Social & Content Lead at Forward Slash
June 1, 2024 - June 1, 2024Helped brands and talent turn great concepts into great content, finding impactful ways to deliver it online.
Content Manager at OMG Unite
July 1, 2021 - July 1, 2021Helped clients understand & engage with diverse communities.
Comms Manager at OKRE
July 1, 2021 - July 1, 2021Facilitated collaboration between research, entertainment, and social impact sectors.
Content Producer at BAFTA
August 1, 2020 - August 1, 2020Developed BAFTA's content strategy for the 2020 Film & TV Awards.
Social Media Producer at Thames
December 1, 2019 - December 1, 2019Developed and implemented content strategy for The X Factor: Celebrity & The Band.
Senior Producer at Jellyfish
September 1, 2019 - September 1, 2019Led creative ideation and development of client pitches for major series.
Content Producer at BAFTA
May 1, 2019 - May 1, 2019Developed content strategy for Film, TV, and Games awards.
Social Media Manager at EndemolShine UK
November 1, 2018 - November 1, 2018Developed innovative social media campaigns for major TV shows.
Junior Content Manager at YMU
November 1, 2017 - November 1, 2017Managed social media for multiple entertainment clients.
Community Manager at M&C Saatchi
April 1, 2017 - April 1, 2017Developed community promotion and engagement strategies.
Content Planner at Mattr Media
December 1, 2016 - December 1, 2016Planned and produced content for various advertising campaigns.
Education
Journalism & Media at Bangor University
September 13, 2010 - July 8, 2013Qualifications
Industry Experience
Media & Entertainment
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