I led the rebrand and repositioning of Kompozition, a digital mission-engineering and transformation platform servicing Defence, government and enterprise organisations.

The project went far beyond visual identity, delivering a complete enterprise brand system that included brand architecture, marketing collateral, sales presentations and structured training materials used across practitioner programs, stakeholder briefings and organisational change initiatives.

A key challenge was translating a highly technical platform into a clear, credible and commercially compelling brand that could be confidently presented to executives, program leaders and practitioners. This required building a visual and communication framework that balanced innovation, authority and instructional clarity.

The resulting rebrand created a cohesive ecosystem spanning presentations, training decks, certification material, marketing assets and digital touchpoints — enabling Kompozition to scale its programs while maintaining brand consistency and enterprise-level professionalism.

Skills demonstrated:
Enterprise rebranding · Training & learning design · Presentation systems · Technology branding · B2B marketing · Stakeholder communications

I created the Crawford Boots brand from the ground up, delivering a fully integrated system spanning brand identity, product styling, packaging, website and marketing collateral for an Australian industrial safety footwear company.

The project began with defining a clear and credible brand position in a highly competitive, compliance-driven category. From there, I designed the logo, visual identity, colour system and brand language, then applied it across the boots themselves, packaging, digital platforms and sales and marketing materials.

A major focus was turning Crawford Boots’ technical innovation — including the WedgeTech™ personalised lock-fit system — into clear, visually compelling communication for safety managers, procurement teams and workers on site. This included brochures, product sheets, sales presentations, point-of-sale and digital marketing assets designed to support real-world sales conversations.

The result is a cohesive, professional brand ecosystem that connects the product, its packaging and its marketing into one unified commercial story — positioning Crawford Boots as a credible, modern and performance-driven safety footwear brand.

Skills demonstrated:
Brand creation · Product visual design · Packaging · Website design · Marketing collateral · Industrial & B2B branding · Product storytelling

Buildom required a brand and marketing system that could confidently speak to investors, developers and end buyers.
The brief was to create a professional, modern identity that positioned Buildom as a credible, scalable property development brand.

The project included brand development, visual identity, presentation assets and marketing collateral designed for both digital and pitch-driven environments — helping Buildom communicate trust, quality and commercial viability.

This project showcases my ability to craft clean, corporate-grade branding that works equally well across websites, sales decks and property marketing.

Skills demonstrated:
Brand identity · Property marketing · Investor communications · Visual systems · Presentation design

A comprehensive brand and marketing rollout for Spanet, one of Australia’s most recognised spa and pool service networks.
The project focused on strengthening brand consistency across all customer and trade touchpoints, ensuring Spanet presented as a trusted, premium service provider in both residential and commercial markets.

Deliverables included brand-aligned marketing collateral, promotional assets, service documentation and visual systems designed to scale across franchises, service technicians and national marketing campaigns.

This work demonstrates my ability to translate an established brand into high-impact, real-world marketing tools that drive customer confidence, improve brand perception and support business growth.

Skills demonstrated:
Brand consistency · Marketing collateral · Trade & service branding · Print + digital assets · Brand system execution

Creative development and execution of multiple global Happy Meal promotional programs in collaboration with leading entertainment and toy brands. Projects required alignment between brand storytelling, product design, packaging, and retail execution across multiple regions.

Creative Director
• Led creative teams delivering end-to-end promotional assets
• Oversaw toy, packaging, and in-store creative development
• Worked closely with global brand and licensing partners
• Ensured creative consistency across international markets

Ongoing creative consultancy delivering branding, packaging, strategic marketing, and campaign assets for small-to-medium businesses and established brands. Work spans brand identity systems, packaging design, advertising, and digital assets, often within highly competitive markets and constrained budgets.

Founded and developed an Australian fishing brand from concept to market, encompassing brand identity, packaging, product design, marketing assets, and digital presence. The brand has gained strong traction within the Australian fishing community.

Founder, Brand Owner & Creative Director
• Brand strategy and identity development
• Product and packaging design
• Marketing, digital, and promotional assets
• Ongoing brand growth and management

End-to-end creative delivery for a national Coca-Cola summer promotion in 1993, including POS, merchandising, and retail marketing assets. The campaign formed the primary in-store promotional platform for the season and achieved strong consumer engagement.

Lead Designer / Creative Lead
• Sole designer responsible for campaign creative
• Developed POS, merchandise, and retail collateral
• Delivered production-ready assets for national rollout

Creative leadership on multiple annual activations of the iconic McDonald’s Monopoly promotion. The work spanned mechanics, pitch decks, packaging, in-store POS, Digital interface design, promotional merchandise, and integrated campaign assets, delivering consistent year-on-year growth and strong consumer engagement across global markets.

Creative Director
• Led creative direction and concept development
• Oversaw packaging, POS, and promotional asset design
• Collaborated with licensing partners and internal stakeholders
• Ensured brand consistency across large-scale rollout

A large-scale licensed loyalty promotion developed in partnership with Marvel, designed to drive repeat store visits and increased basket size. The campaign delivered exceptional commercial performance, including a measurable uplift in sales during the promotional period.

Creative Director
• Creative lead on pitch, concept, and execution
• Oversaw design of collectibles, packaging, and POS
• Managed licensed brand integration and approvals
• Contributed to a record 4% sales uplift during campaign

Contributed to the global redesign of McDonald’s packaging as part of an international creative taskforce. The project focused on modernising the brand’s visual language while ensuring consistency, scalability, and cultural relevance across global markets. The new packaging system was rolled out worldwide and remains a cornerstone of McDonald’s global brand identity.

• Creative Director (Selected Global Contributor)
• Participated in the Global Packaging “Hothouse” in London
• Contributed to concept development and refinement
• Collaborated with international creative and brand teams
• Helped shape final designs for global rollout