Available to hire
Senior bilingual (EN/ES) content and digital communications specialist with 12 years of experience across content marketing, instructional design, editorial QA, and global content operations. Background in Journalism and Multimedia Communication, plus doctoral research in Information Technology. Expanded skills through formal training in generative AI tools.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Language
English
Advanced
Spanish; Castilian
Fluent
Work Experience
Instructional Designer & Editorial QA Specialist at NeteX Learning
June 1, 2022 - PresentDesigned and scripted e-learning modules for Amazon (US/UK) using Learning Cloud LMS. Applied agile workflows and LMS authoring platforms to deliver high-quality training content and editorial QA. Currently serves as Editorial QA Specialist for NEOM leadership training (PwC Middle East), ensuring content, UX, and linguistic quality across multilingual modules. Delivered 80+ e-learning modules with consistently positive client feedback. Worked with Articulate Storyline, Rise 360, and Review 360 for authoring, QA, version control, and cross-team collaboration.
Content & Digital Communications Specialist at Grupo Avintia
June 1, 2021 - December 1, 2023Led digital content strategy, blogs, and LinkedIn presence for Grupo Avintia (Spanish construction industry leader), Ávita, and INSELEC. Produced 100+ blog articles contributing to a 20% increase in web traffic and higher LinkedIn engagement. Launched and managed Ávita’s niche newsletter, growing it to 2,500 specialized subscribers. Managed LinkedIn content and engagement for all three divisions, aligning posts with brand strategy and expanding professional communities.
Digital Content & Social Listening Specialist at Tinkle
March 1, 2021 - May 1, 2023Worked on a social listening and digital content project for Gilead focused on regulated healthcare communications. Monitored conversations and trends using Brandwatch to support insight-driven content and communications strategies. Produced and adapted digital content aligned with strict pharmaceutical compliance and messaging guidelines. Collaborated with agency and client teams to ensure consistency across channels and adherence to brand and regulatory standards. Contributed to reporting, content optimization, and strategic recommendations based on audience insights.
Localization & Proofreading Specialist (Freelance) at Vera Content / Spotzer Digital (IONOS Partner)
January 1, 2021 - May 31, 2025Provided localization, copyediting, and proofreading services for global clients including IE University, SAP, NTT Data, Universidad Europea, and SME portfolios through IONOS/Spotzer. Reviewed and optimized high volumes of digital content (15+ SME websites per month), ensuring accuracy, tone consistency, and SEO alignment. Refined neural machine-translated content using Phrase (Memsource), maintaining top-tier quality ratings across EN/ES localization projects. Localized large-scale video training materials for UN Tourism, including subtitling and cultural adaptation for hospitality and tourism audiences. Supported IE University in creating and localizing digital content across degree pages, institutional materials, and multilingual channels. Ensured alignment with brand guidelines, formatting standards, and editorial quality requirements across diverse sectors and international teams.
Localization & Proofreading Specialist at Vera Content, Spotzer Digital (IONOS Partner) & international clients
January 1, 2021 - May 1, 2025Provided localization, copyediting, and proofreading services for global clients including EU university, SAP, NTT Data, Universidad Europea, and SME portfolios through IONOS/Spotzer. Reviewed and optimized high volumes of digital content (15+ SME websites per month), ensuring accuracy, tone consistency, and SEO alignment. Refined neural machine-translated content using Phrase (Memsource), maintaining top-tier quality ratings across EN/ES localization projects. Localized large-scale video training materials for UN Tourism, including subtitling and cultural adaptation for hospitality and tourism audiences. Supported an EU university in the creation and localization of digital content across degree pages, institutional materials, and multilingual channels. Ensured alignment with brand guidelines, formatting standards, and editorial quality requirements across diverse sectors and international teams.
Marketing Communications Consultant & Linguist at Amazon Business
January 1, 2020 - December 1, 2022Led the localization, translation, and rewriting of Amazon Business US website content for the Spanish market as part of a small, high-impact project team. Produced web copy, email campaigns, and marketing assets adapted to Spanish audiences, balancing linguistic accuracy with strategic messaging. Researched, interviewed, and wrote customer success stories for Spanish companies adopting Amazon Business, contributing to ongoing editorial content after launch. Accelerated go-to-market timelines by streamlining content workflows within a small cross-functional team.
Digital Content Writer & Journalist at Webedia Group and Compass List
January 1, 2018 - January 1, 2022Wrote and edited digital content for international audiences across editorial, branded, and corporate platforms. Contributed articles, features, and online content for Webedia media outlets, adapting tone and messaging to different verticals and audience segments. Worked as a digital journalist for Compass List (Singapore), producing English-language content focused on global business, lifestyle, and innovation topics. Collaborated with international editorial teams, managing deadlines, revisions, and content workflows fully remotely. Applied SEO and audience-focused writing principles to improve visibility, engagement, and readability across digital channels.
Freelance Senior Content Strategist & Digital Communication Consultant
May 1, 2016 - PresentStrategic content consulting for international clients including Spanish agencies (Tinkle, Jazz, Bluecell) and startups (Quipuana and Learning Hub), as well as companies including ISDI and Soler & Palau. Led and supported projects across content strategy, writing, SEO, localization, and digital communications, helping improve organic visibility, engagement, and content quality. Worked across the full content lifecycle: audience definition, editorial planning, production, optimization, QA, and performance tracking. Managed content in WordPress with on-page SEO best practices (Yoast) and improved CMS publishing workflows. Used social listening and content tools (Brandwatch, Hootsuite, TweetDeck), collaboration platforms (Google Workspace, MS Teams, Slack, Basecamp, Trello, Asana), and analytics tools including Google Analytics, Search Console, and native social analytics.
Social Media Manager at Tinkle Madrid
April 1, 2014 - April 1, 2016Advanced from Account Executive to Social Media Manager (Amazon España, PSN, MAPFRE). Managed blog publishing, corporate social media strategy, and content operations, coordinating creators and external providers. Oversaw campaign performance, reporting, and day-to-day account management to support consistent brand visibility across digital channels.
Staff Writer & Photographer (Internship) at Local newspapers (Guadalajara, Spain)
January 1, 2008 - January 1, 2009Wrote local news, features, and cultural pieces for print and digital editions. Covered events and interviews as both writer and photographer. Worked under editorial deadlines and newsroom workflows. Built a strong foundation in journalistic writing and storytelling.
Staff Writer & Photographer (Internships during university years) at Local newspapers — Guadalajara, Spain
January 1, 2006 - January 1, 2014Wrote local news, features, and cultural pieces for print and digital editions. Covered events and interviews as both writer and photographer. Worked under editorial deadlines and newsroom workflows. Built a strong foundation in journalistic writing and storytelling.
Education
Master's degree in Generative AI Tools at The Power Education (online business school based in Spain)
January 1, 2025 - July 24, 2026PhD studies (unfinished) at Universidad Complutense
January 1, 2025 - July 24, 2026Master's degree in Journalism at Universidad Complutense
September 1, 2009 - June 1, 2010Degree in Digital and Analogue Photography (M.A.) at Academia Ultravioleta
January 1, 2008 - July 24, 2026BA in Film/Media Studies at Universidad Complutense
January 1, 2001 - January 1, 2006Master's degree in Generative AI tools at The Power Education (online business school based in Spain)
January 1, 2025 - January 1, 2025PhD studies (unfinished) at Universidad Complutense
January 1, 2010 - January 1, 2014Master's degree in Journalism at Universidad Complutense
September 1, 2009 - June 1, 2010Degree in Journalism (MAin Multimedia Communication) at Universidad Francisco de Vitoria
January 1, 2008 - January 1, 2008BA in Film/Media Studies at Universidad Complutense
January 1, 2001 - January 1, 2006Qualifications
PhD studies (unfinished)
January 1, 2025 - July 24, 2026Industry Experience
Education, Media & Entertainment, Healthcare, Professional Services, Software & Internet, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Hire a Instructional Designer
We have the best instructional designer experts on Twine. Hire a instructional designer in Madrid today.