Deputy Director, Ecommerce and Business Development at QAF Limited

Spearheaded QAF’s new B2B Ecommerce platform on Shopify for existing suppliers and customers, creating opportunities and driving incremental sales. Expanded new B2B Ecommerce business and market reach in ASEAN and China. Led end-to-end Business Development strategy for B2B joint ventures, partnerships, investment and commodity trading across APAC to drive incremental revenue. Reported to the Chairman and managed C-level relationships across ASEAN and China.

Deputy Director, Ecommerce and Business Development at QAF Limited

Spearheaded QAF’s new B2B Ecommerce platform building via Shopify for existing suppliers and customers, creating business opportunities and driving incremental sales. Expanded new B2B Ecommerce business and market reach in ASEAN and China. Led end-to-end business development strategy for B2B JV partnerships, investments and commodity trading in APAC to drive incremental revenue. Reported to QAF’s Chairman and managed C-level customers in ASEAN and China.

Deputy Director, Ecommerce and Business Development at QAF Limited

Spearheaded QAF’s new B2B Ecommerce platform on Shopify to create opportunities and drive incremental sales. Expanded new B2B Ecommerce business and market reach in ASEAN and China. Led end-to-end business development for B2B JV partnerships, investments, and commodity trading in APAC to drive incremental revenue. Reported to the Chairman and managed C-level customers across ASEAN and China.

Deputy Director, Ecommerce and Business Development at QAF Limited

Spearheaded the creation of a new B2B Ecommerce platform on Shopify, expanding opportunities with existing suppliers and customers and driving incremental revenue. Led end-to-end business development for B2B JV partnerships and commodity trading across APAC, reporting to the Chairman and managing C-level relationships in ASEAN and China.

Deputy Director, Ecommerce and Business Development at QAF Limited

Spearheaded QAF's new B2B Ecommerce platform building via Shopify for existing suppliers and customers, creating business opportunities and driving incremental sales. Led end-to-end business development for B2B JV partnerships, investments, and commodity trading in APAC and China. Reported to the Chairman and managed C-level customers in ASEAN and China.

Deputy Director, Ecommerce and Business Development at QAF Limited

Spearheaded the development of a new B2B Ecommerce platform via Shopify for existing suppliers and customers, creating incremental business opportunities. Led end-to-end business development strategy for B2B JV partnerships and commodity trading across APAC, reporting to the Chairman and managing C-level relationships.

Deputy Director, Ecommerce and Business Development at QAF Limited

Spearheaded the development of a new B2B Shopify-based ecommerce platform for suppliers and customers, expanding market reach in ASEAN and China. Led end-to-end business development strategy for B2B JV partnerships and commodity trading in APAC, reporting to the Chairman and managing C-level client relationships.

Head of Ecommerce, APAC MEA at Electrolux Group

Managed 15 countries ecommerce 1P/2P/3P model business across APAC MEA. Owned ecommerce P&L end-to-end, including net sales, profitability, EBIT, commercial, marketing, budget, supply chain, warehousing, logistics, and ecom tech. Uplifted Singapore, Malaysia, and Vietnam into 9.9/11.11/12.12 mega event leaderboards for Electrolux for the first time. Accelerated 3P marketplace growth by 140% YoY and uplifted ecommerce marketing ROI by 10x–30x across countries. Created the first Electrolux Ecommerce Affiliate program and led regional marketplace partnerships with major platforms.

Head of Ecommerce, APAC MEA at Electrolux Group

Managed 15 countries’ ecommerce 1P/2P/3P models. Owned end-to-end ecommerce P&L including net sales, profitability, and commercial planning. Drove omnichannel growth and marketplace performance; achieved 140% YoY marketplace growth and 10x-30x ROI improvements in ecommerce marketing. Led regional marketplace strategies and price architecture, and created an in-house ecommerce affiliate program.

Head of Ecommerce, APAC MEA at Electrolux Group

Managed 15 countries' ecommerce 1P/2P/3P models, owning the end-to-end ecommerce P&L, including net sales, profitability, budgeting, marketing, supply chain, and logistics. Drove omnichannel and marketplace growth, including a 140% YoY increase in 3P marketplace revenue, boosted ecommerce marketing ROI 10x–30x by optimizing channels, and created Electrolux's first Ecommerce Affiliate program. Built regional Centre of Excellence for ecommerce strategy and capability development.

Head of Ecommerce, APAC MEA at Electrolux Group

Managed 15-country ecommerce 1P/2P/3P models; end-to-end P&L including net sales, profitability, budget, supply chain, logistics, and eCommerce tech. Uplifted Singapore, Malaysia and Vietnam to Lazada/Shopee mega events. Accelerated 3P marketplace growth by 140% YoY. Implemented Electrolux first Ecommerce Affiliate program and CRM-driven initiatives.

Head of Ecommerce, APAC MEA at Electrolux Group

Owned regional ecommerce P&L across 15 countries (1P/2P/3P), including marketing, budget, supply chain, and operations. Drove 140% YoY growth on 3P Marketplace, uplifted ecommerce ROI 10x-30x across markets, and launched Electrolux affiliate marketing program; led leaderboard placements on Lazada/Shopee mega events.

Head of Ecommerce, APAC MEA at Electrolux Group

Managed 15 countries’ ecommerce 1P/2P/3P models with end-to-end P&L ownership. Uplifted ecommerce marketing ROI by 10x–30x across countries, accelerated 3P Marketplace growth by 140% YoY, and led ranking achievements on 9.9/11.11/12.12 campaigns. Established the first Electrolux Ecommerce Affiliate program and expanded CRM non-paid channel contributions to 10–20%. Owned regional marketplace strategy and key account partnerships (Alibaba, JD, Amazon, Lazada, Shopee, TikTok Shop, etc.). Built Centre of Excellence to elevate local ecommerce capabilities.

Head of Ecommerce, APAC MEA at Electrolux Group

Managed 15 country ecommerce P&L (1P/2P/3P) across APAC MEA. Drove omnichannel and marketplace growth, optimized ecommerce marketing ROI (10x to 30x across countries), and accelerated 3P marketplace growth by 140% YoY. Initiated Electrolux Ecommerce Affiliate program and regional marketplace partnerships, elevating brand performance on Lazada/Shopee during major events.

VP Regional Marketing Solutions and partner development at Lazada SEA Regional Alibaba Group

Created Lazada Partner Rewards Points program and Marketing Solution Portal with Alibaba product team to increase Lazada App’s DAU and GMV by rewarding brands & sellers for external traffic. Launched Lazada Marketing Solutions suites (Sponsored Search, Affiliate, Discovery) and partnered with Facebook on CPAS. Managed Top 50 strategic brands and regional campaigns; led mega campaigns and O2O marketing programs; built Lazada Agency/E-enabler partnerships.

VP Regional Marketing Solutions and Partner Development at Lazada SEA Regional (Alibaba Group)

Created Lazada Partner Rewards Points and Marketing Solution Portal to boost DAU and GMV. Partnered with Facebook to launch CPAS; developed Lazada Marketing Solutions suites (Sponsored Search, Affiliate, Discovery). Managed Top 50 brands and regional agencies, and led agency/e-enabler partnerships to drive Mega Campaigns and O2O programs.

VP Regional Marketing Solutions and Partner Development at Lazada SEA Regional Alibaba Group

Created Lazada Partner Rewards Points program and Marketing Solution Portal to increase app DAU and GMV by rewarding brands and sellers for external traffic. Launched Facebook CPAS integration across Lazada brands; Developed Lazada Marketing Solutions suites (Sponsored Search, Affiliate, Discovery); Managed top 50 brands and led campaigns including Super Brand Day and Mega campaigns; Built Lazada Agency/E-enabler Partnerships; Led regional teams and PMO for mega campaigns.

VP Regional Marketing Solutions and partner development at Lazada SEA Regional Alibaba Group

Created Lazada Partner Rewards Points program and Marketing Solution Portal to increase DAU and GMV; partnered with Facebook to launch CPAS solutions; developed Lazada Marketing Solutions suites (Sponsored Search, Affiliate, Discovery); expanded top brands’ affiliate programs and KOL network; managed Top 50 brands across multiple campaigns and mega events.

VP Regional Marketing Solutions and partner development at Lazada SEA Regional Alibaba Group

Led Lazada's regional marketing solutions and partner development, creating Lazada Partner Rewards Points program and Marketing Solution Portal; collaborated with Facebook on CPAS integration; built Lazada Marketing Solutions with Sponsored Search, Affiliate, and Discovery; managed Top 50 strategic brands and agency partnerships; established Lazada Agency and E-enabler program.

VP Regional Marketing Solutions and Partner Development at Lazada SEA Regional Alibaba Group

Created Lazada Partner Rewards Points program and Marketing Solution Portal with Alibaba to drive DAU and GMV. Launched FB CPAS integration with Lazada, expanded Marketing Solutions (Sponsored Search, Affiliate, Discovery), and grew top-brand adoption. Managed Top 50 strategic brands, led regional mega campaigns, and co-created agency/partner programs (Lazada Agency, E-enabler) to scale revenue. Led PMO for mega campaigns and built regional teams across markets.

VP Regional Marketing Solutions and Partner Development at Lazada SEA Regional (Alibaba Group)

Pioneered Lazada Partner Rewards Points and Marketing Solution Portal. Launched FB CPAS integration with Lazada and FB to boost top-brand adoption and DAU/GMV. Led Lazada Marketing Solutions suites (Sponsored Search, Affiliate, Discovery) and managed top 50 strategic brands across multiple campaigns and megacampaigns.

Business Director, Asia at Coty Inc

Built an in-house digital agency in Coty SEA; recruited and led a 4-person media talent team to manage all in-house digital marketing campaigns across Asia; managed in-house agency P&L; supported all Coty beauty brands in Asia; led end-to-end project management of media campaigns and launched ecommerce stores on Lazada, Shopee, and Amazon.

Business Director, Asia at Coty Inc

Built an in-house digital agency for Coty SEA, hiring and leading a team to manage YouTube, social, programmatic, and SEM campaigns. Led end-to-end project management of campaigns and supported Coty beauty brands across Asia; launched ecommerce stores on Lazada, Shopee, and other platforms.

Business Director, Asia at Coty Inc

Built an in-house digital agency for Coty Southeast Asia; recruited a 4-person team; managed end-to-end media campaigns across APAC; launched ecommerce stores for Coty brands on Lazada, Shopee, Amazon; managed P&L for Asia markets.

Business Director, Asia at Coty Inc

Built an in-house digital agency in Coty SEA, recruited and managed team of 4 talents; oversaw end-to-end digital campaigns across Coty Asia offices; led in-house agency P&L; supported Coty beauty brands; launched ecommerce stores on Lazada, Shopee, and Amazon.

Business Director, Asia at Coty Inc

Built in-house digital agency in Coty SEA, recruited and managed 4 media talents, led end-to-end project management of campaigns, and launched ecommerce stores for Coty brands on SEA platforms.

Business Director, Asia at Coty Inc

Built an in-house digital agency for Coty SEA, recruited and led a 4-person media team, and managed in-house agency P&L. Supported all Coty beauty brands across Asia, overseeing end-to-end project management of media campaigns and launching ecommerce stores on Lazada, Shopee, and Amazon.

Business Director, Asia at Coty Inc

Built an in-house digital agency for Coty SEA, recruited and led a 4-person media team, managed end-to-end in-house campaigns (YouTube, social, programmatic, SEM), and supported all Coty beauty brands in Asia. Launched ecommerce stores for Coty brands on Lazada, Shopee, and Amazon.

Account Director, APAC at AudienceScience Inc.

Managed P&G’s Hawkeye program across APAC; acted as primary liaison for data and DSP; sourced inventory/data suppliers; expanded formats/targeting for clients across APAC; oversaw APAC revenue targets and teams.

Account Director, APAC at AudienceScience Inc.

Managed P&G’s APAC Hawkeye program; coordinated data-driven marketing objectives, cross-market strategies, and vendor relationships. Oversaw APAC revenue targets and teams, and sourced inventory/data partners to drive program performance.

Account Director, APAC at AudienceScience Inc

Managed P&G Hawkeye program across APAC; served as key liaison for data and demand-side platforms; oversaw APAC revenue targets; sourced inventory and tech partners; introduced new formats and targeting.

Account Director, APAC at AudienceScience Inc

Managed P&G Hawkeye program across APAC; aligned online marketing objectives with strategies; maintained client/agency relationships; sourced inventory/data; expanded formats and targeting to drive performance; managed APAC revenue targets and teams.

Account Director, APAC at AudienceScience Inc

Managed P&G’s APAC Hawkeye program, grew APAC revenue, partnered with client/agency teams, sourced inventory/data, and introduced multiple formats (mobile, video, native, CTV) to meet goals.

Account Director, APAC at AudienceScience Inc.

Managed P&G’s Hawkeye program across APAC; served as a key liaison for data and DSP solutions, managed APAC revenue targets and teams, and sourced inventory/data suppliers. Drove implementation of advanced formats including mobile, video, native, audio, and Connected TV.

Account Director, APAC at AudienceScience Inc.

Managed P&G’s APAC Hawkeye program, led client/agency relationships, and oversaw APAC revenue targets and team delivery. Sourced inventory/data suppliers and expanded formats/targeting across devices to drive revenue.

Strategic Account Manager, South East Asia & China at PubMatic Inc

Delivered premium publisher monetization solutions; managed full publisher lifecycle from onboarding to optimization; cross-sold new PubMatic products across desktop, mobile, video, native, audio, and CTV.

Strategic Account Manager, South East Asia & China at PubMatic Inc

Delivered publisher monetization solutions across desktop, mobile, video, native, audio, and CTV. Managed end-to-end publisher lifecycle, on-boarding, optimization, and quarterly business reviews, driving cross-sell of new PubMatic products.

Strategic Account Manager, South East Asia & China at PubMatic Inc

Delivered programmatic monetization for premium publishers across SEA/China; oversaw onboarding, optimization, and adoption of PubMatic products; cross-sold new features across formats; managed client relationships.

Strategic Account Manager, South East Asia & China at PubMatic Inc

Delivered premium publisher monetization; oversaw publisher lifecycle from onboarding to QBR; cross-sold new PubMatic products and formats across desktop/mobile/video/native/CTV; built relationships with top publishers; supported APAC revenue growth.

Strategic Account Manager, South East Asia & China at PubMatic Inc

Delivered publisher monetization in APAC and China, managed life cycle from onboarding to QBR, cross-selling PubMatic products across desktop, mobile, video, native, audio, and CTV; built relationships with premium publishers.

Strategic Account Manager, South East Asia & China at PubMatic Inc

Delivered premium publisher monetization, managed the publisher lifecycle from onboarding to optimization, and cross-sold PubMatic products across desktop, mobile, video, native, audio and CTV.

Strategic Account Manager, South East Asia & China at PubMatic Inc

Owned the publisher lifecycle for premium accounts, cross-selling PubMatic products across desktop, mobile, video, native, and CTV. Drove premium publisher monetization and client satisfaction.

Customer Success Director, APAC at Marin Software Inc.

Led APAC account management for top global advertisers and agencies; managed 16 direct/agency clients with combined annual spend over $185M; collaborated cross-functionally to support regional clients including Apple, Dell, and Hotels.com.

Customer Success Director, APAC at Marin Software Inc.

Oversee APAC region (12+ markets), managing a portfolio of top agencies and global advertisers. Collaborated cross-functionally to support 16 clients with annual spends over $185M, coordinating campaigns across multiple teams and markets.

Customer Success Director, APAC at Marin Software Inc.

Managed APAC portfolio of major agencies and advertisers; collaborated cross-functionally to support 16+ direct and agency clients; grew revenue to $185M across APAC; supported Apple, Dell, Hotels.com etc.

Customer Success Director, APAC at Marin Software Inc.

Led APAC Customer Success across 12+ markets; collaborated with multiple teams to support 16 direct and agency clients; supported brands like Apple, Dell, Hotels.com; managed annual spend >$185M; drove cross-functional initiatives.

Customer Success Director, APAC at Marin Software Inc.

APAC lead spanning 12+ markets, managed a portfolio of the world’s largest interactive agencies and global advertisers; collaborated cross-functionally to support 16 direct and agency clients with annual spend > $185M.

Customer Success Director, APAC at Marin Software Inc.

Oversaw APAC operations for 12+ markets, managing 16 direct and agency clients with combined annual spend over $185 million. Coordinated cross-functional teams to support major advertisers and agencies across the region.

Customer Success Director, APAC at Marin Software Inc.

Managed APAC region across 12+ markets, supporting leading agencies and direct advertisers with performance marketing strategies and cross-functional collaboration to achieve spend goals exceeding $185M annually.

Digital Marketing Manager, APAC MEA at DHL Express

Led digital marketing strategy across APAC/MEA; developed IDG programs, email strategy, and SEM advertising campaigns; aligned global templates and localized execution to drive leads.

Digital Marketing Manager, APAC MEA at DHL Express

Led digital marketing strategies promoting investment products and interactive offerings; managed IDG program across APAC/EMEA. Directed SEM campaigns and localize global templates to optimize lead generation.

Digital Marketing Manager, APAC MEA at DHL Express

Led marketing strategy in APAC, EMEA; managed IDG program; localised templates; led SEM; oversaw eDM and demand generation.

Digital Marketing Manager, APAC MEA at DHL Express

Led marketing strategy across Asia Pacific, Eastern Europe, Middle East & Africa; managed IDG program; implemented eDM strategy and localized templates; oversaw SEM in APAC; generated demand and lead generation programs.

Digital Marketing Manager, APAC MEA at DHL Express

Led marketing strategy for investment products and interactive offerings in APEM; managed IDG program and SEM across APAC, localizing templates and enabling lead generation.

Digital Marketing Manager, APAC MEA at DHL Express

Led APAC/MEA digital marketing strategy for investment products and lead generation, managed IDG program, ECS project rollout, and SEM campaigns with localizable templates across APEM regions.

Digital Marketing Manager, APAC MEA at DHL Express

Led Asia Pacific, Eastern Europe, Middle East & Africa digital marketing initiatives, including IDG programs, email strategy, SEM optimization, and localization of global templates to drive leads.

Marketing Program Manager, APAC at PayPal Inc.

Managed APAC marketing campaigns across channels; optimized PPC campaigns increasing registrations 3x and reducing CPA by 75%; launched social media programs generating tens of thousands of signups; multifaceted regional campaigns.

Marketing Program Manager, APAC at PayPal Inc.

Managed APAC marketing campaigns across multiple channels; developed segmentation plans for Marketing Operations; optimized PPC campaigns for SEA/IN to boost registrations and cut costs. Launched social media campaigns to grow sign-ups.

Marketing Program Manager, APAC at PayPal Inc.

Managed APAC marketing campaigns across multiple channels; optimized PPC campaigns, increased registrations 3x; launched social media campaigns; managed PayPal's social media presence.

Marketing Program Manager, APAC at PayPal Inc.

Managed APAC marketing campaigns; developed segmentation plans; optimized PPC campaigns increasing registrations 3x and reducing cost per registration by 75%; launched social media campaigns and holiday, buyer protection, and localization efforts.

Marketing Program Manager, APAC at PayPal Inc.

Managed APAC marketing campaigns across multiple channels; optimized PPC campaigns, increasing registrations 3x and reducing cost per registration by 75%; launched social campaigns generating tens of thousands of sign-ups.

Marketing Program Manager, APAC at PayPal Inc.

Managed APAC marketing campaigns across multiple channels, developed segmentation plans, optimized PPC campaigns, and launched social media initiatives to drive registrations and engagement.

Marketing Program Manager, APAC at PayPal Inc.

Managed APAC marketing campaigns, developed segmentation plans, and optimized PPC campaigns. Launched social media initiatives and holiday campaigns to boost registrations.

Online Marketing Executive, Asia at Octopustravel.com (Travelport Group)

Managed APAC search marketing campaigns; built affiliation networks in multiple markets; contributed to brand awareness across Asia.

Online Marketing Executive, Asia at Octopustravel.com (Travelport Group)

Managed Asian search marketing campaigns; developed monthly email promotions and e-newsletters to drive e-marketing and lead generation. Built affiliations with banks and expanded direct site traffic.

Online Marketing Executive, Asia at Octopustravel.com (Travelport Group)

Managed APAC search marketing campaigns; built affiliation networks; increased brand awareness and page views; developed monthly email promotions.

Online Marketing Executive, Asia at Octopustravel.com (Travelport Group)

Managed APAC search campaigns; developed monthly email promotions and E-newsletter themes; built up affiliation network across Malaysia, Singapore, and China; drove brand awareness with significant pageviews.

Online Marketing Executive, Asia at Octopustravel.com (Travelport Group)

Managed APAC search marketing campaigns, built affiliation network with banks and partners, and increased hotel online bookings and revenue through optimized campaigns and landing pages.

Online Marketing Executive, Asia at Octopustravel.com (Travelport Group)

Managed Asia search marketing campaigns, built affiliations networks, and delivered email promotions to drive bookings and brand presence across the region.

Online Marketing Executive, Asia at Octopustravel.com (Travelport Group)

Oversaw Asian search marketing campaigns, developed monthly email promotions, and built affiliation networks to drive online bookings and page views.

Search/Online Marketing Manager at GroupM Asia Pacific

Managed multi-country search/online campaigns for high-profile clients; led campaign planning, budgeting, and execution.

Search/Online Marketing Manager at GroupM Asia Pacific

Led client campaigns for Mercedes-Benz, Sony Ericsson, SIA, Singapore GP F1, and others; handled planning, budgeting, and execution for multi-country search/online campaigns.

Search/Online Marketing Manager at GroupM Asia Pacific

Managed search/online marketing campaigns for clients including Mercedes-Benz, Club Med, Sony Ericsson, SIA, SG F1; planned and budgeted campaigns; achieved high ROI on multiple programs.

Search/Online Marketing Manager at GroupM Asia Pacific

Provided professional services for Search/Online Marketing campaigns for clients like Mercedes-Benz, Club Med, Sony Ericsson, SIA, Singapore GP F1, Accenture, SAP; planned budgets and campaigns; delivered ROI for multi-country campaigns.

Search/Online Marketing Manager at GroupM Asia Pacific

Provided professional service for search/online marketing campaigns for clients such as Mercedes-Benz, Club Med, Sony Ericsson, SIA, Singapore GP F1, Accenture, and SAP; led budgeting and performance analysis.

Search/Online Marketing Manager at GroupM Asia Pacific

Led search/online marketing campaigns for multiple clients (Mercedes-Benz, Club Med, SIA, SG F1, etc.), including planning, budgeting, and cross-country execution.