I’m David Perkins, a marketing leader and fractional CMO who builds high-performing marketing functions from scratch across B2B SaaS and enterprise technology, creator economy/music licensing, and premium consumer brands. Over 13+ years, I’ve led roles spanning Head of Marketing, Marketing Director, and senior consulting—covering demand generation, brand strategy, content, CRM, paid media, community building, and digital commerce. What I enjoy most is turning strategy into measurable growth: launching products, integrating brands post-M&A, running full-funnel campaigns across multiple markets, and creating CRM/programmes that improve activation and retention. I’ve personally owned budgets and forecasting, built KPI dashboards for board-level reporting, and delivered notable outcomes such as major launch performance uplifts, strong branded search growth, and substantial reductions in CPA—while keeping delivery practical, collaborative, and tightly aligned to sales and product.…I’m David Perkins, a marketing leader and fractional CMO who builds high-performing marketing functions from scratch across B2B SaaS and enterprise technology, creator economy/music licensing, and premium consumer brands. Over 13+ years, I’ve led roles spanning Head of Marketing, Marketing Director, and senior consulting—covering demand generation, brand strategy, content, CRM, paid media, community building, and digital commerce. What I enjoy most is turning strategy into measurable growth: launching products, integrating brands post-M&A, running full-funnel campaigns across multiple markets, and creating CRM/programmes that improve activation and retention. I’ve personally owned budgets and forecasting, built KPI dashboards for board-level reporting, and delivered notable outcomes such as major launch performance uplifts, strong branded search growth, and substantial reductions in CPA—while keeping delivery practical, collaborative, and tightly aligned to sales and product.WWWW…