Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a communications and media professional with 13 years of experience delivering branding, go-to-market, and integrated marketing campaigns across Europe and the Middle East. I excel at turning complex challenges into clear, actionable plans, leading cross-functional teams from strategy to execution, and driving performance marketing across Meta, TikTok, and YouTube. I also bring a hands-on production background across TV shows, commercials, documentaries, and digital video ads. I'm fluent in English, Swedish, and Arabic, and known for storytelling that builds brand momentum and measurable results. I thrive in multicultural environments and enjoy shaping brand positioning, messaging, and creative concepts that resonate with diverse audiences.…I'm a communications and media professional with 13 years of experience delivering branding, go-to-market, and integrated marketing campaigns across Europe and the Middle East. I excel at turning complex challenges into clear, actionable plans, leading cross-functional teams from strategy to execution, and driving performance marketing across Meta, TikTok, and YouTube. I also bring a hands-on production background across TV shows, commercials, documentaries, and digital video ads. I'm fluent in English, Swedish, and Arabic, and known for storytelling that builds brand momentum and measurable results. I thrive in multicultural environments and enjoy shaping brand positioning, messaging, and creative concepts that resonate with diverse audiences.

David Zoaiter

Writer, Content Producer, Copywriter, +7





I'm a communications and media professional with 13 years of experience delivering branding, go-to-market, and integrated marketing campaigns across Europe and the Middle East. I excel at turning complex challenges into clear, actionable plans, leading cross-functional teams from strategy to execution, and driving performance marketing across Meta, TikTok, and YouTube. I also bring a hands-on production background across TV shows, commercials, documentaries, and digital video ads. I'm fluent in English, Swedish, and Arabic, and known for storytelling that builds brand momentum and measurable results. I thrive in multicultural environments and enjoy shaping brand positioning, messaging, and creative concepts that resonate with diverse audiences.…I'm a communications and media professional with 13 years of experience delivering branding, go-to-market, and integrated marketing campaigns across Europe and the Middle East. I excel at turning complex challenges into clear, actionable plans, leading cross-functional teams from strategy to execution, and driving performance marketing across Meta, TikTok, and YouTube. I also bring a hands-on production background across TV shows, commercials, documentaries, and digital video ads. I'm fluent in English, Swedish, and Arabic, and known for storytelling that builds brand momentum and measurable results. I thrive in multicultural environments and enjoy shaping brand positioning, messaging, and creative concepts that resonate with diverse audiences.

Available to hire

I’m a communications and media professional with 13 years of experience delivering branding, go-to-market, and integrated marketing campaigns across Europe and the Middle East. I excel at turning complex challenges into clear, actionable plans, leading cross-functional teams from strategy to execution, and driving performance marketing across Meta, TikTok, and YouTube. I also bring a hands-on production background across TV shows, commercials, documentaries, and digital video ads.

I’m fluent in English, Swedish, and Arabic, and known for storytelling that builds brand momentum and measurable results. I thrive in multicultural environments and enjoy shaping brand positioning, messaging, and creative concepts that resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Swedish

Fluent

Arabic

Fluent

Work Experience

Lead Marketing Strategist at ZEALmena

June 2, 2022 - Present

Conduct thorough research on market trends, customer behaviors, competitors, and industry conditions to identify opportunities and threats. Create comprehensive marketing plans outlining strategies, tactics, and objectives to achieve business goals, such as increasing brand awareness, generating leads, or boosting sales. Develop a brand's position in messaging to ensure it stands out from competitors and resonates with the target audience. Plan and oversee the execution of marketing campaigns across different channels (digital, print, TV, etc.) while ensuring brand consistency and message alignment. Stay updated on digital marketing trends and technologies, including SEO, SEM, social media, and email marketing, to implement effective digital strategies.

Growth & Content Specialist at NetClean Technologies

November 1, 2021 - March 1, 2022

Designed and created sales enablement material. Generated content for marketing and advertising. Created industry-related news articles and blog posts. Developed strategic and tactical marketing and communications plans and campaigns.

Communications Manager at This Is Nuts Sweden

February 1, 2020 - June 1, 2021

Manage internal and external communications in both English and Swedish. Create comprehensive marketing and media plans. Manage social media and influencer marketing. Create and oversee digital marketing campaigns and materials (ads, websites, press releases, packaging). Maintain external relationships and participate in meetings and conferences.

Senior Copywriter / Head of Editorial at Ripley MENA

May 1, 2016 - March 1, 2019

Client acquisition and project management. Participated in the creation of creative concepts and media plans (for brands such as McDonald’s, Infinita and Coral). Created creative content and proofread content produced by team members and other departments. Managed and/or oversaw digital marketing campaigns.

Project Manager at A Good Nudge

October 1, 2024 - Present

Lead end-to-end delivery of branding, go-to-market, and integrated marketing projects across multiple markets. Coordinate a multicultural team spread across Europe, Africa, and the Middle East, aligning priorities, timelines, and deliverables across time zones. Manage projects from brief to launch, including websites and applications; oversee UX/UI direction and ensure a consistent brand experience. Plan and execute marketing, advertising, and digital performance campaigns; manage production, distribution, and implementation of campaign assets. Drive charity projects by storytelling-led campaigns and multi-channel activation. Own client and internal communication: requirements gathering, status updates, approvals, and post-launch reporting.

Lead Marketing Strategist / Project Manager at ZEAL MENA

June 1, 2022 - Present

Develop marketing strategies and plans that define objectives, target audiences, messaging, channel mix, and KPIs. Shape brand positioning and campaign narratives; write and review copy for ads, PR, websites, presentations, and scripts. Plan and oversee multi-channel campaigns (digital, print, TV, outdoor, email) ensuring brand consistency and message alignment. Manage paid media planning and optimisation across Meta, TikTok, YouTube/Google, and LinkedIn; coordinate creative testing and performance reporting. Produce and supervise visual media including commercials, social video ads, and documentary-style content, working closely with creative and production teams.

Senior Copywriter / Head of Editorial at Ripply MENA

May 1, 2016 - March 1, 2019

Led editorial standards and copy quality across accounts; wrote and proofread content for multiple brands and platforms. Contributed to creative concepts and media plans for regional and global brands (including McDonald’s, Infiniti, and Coral). Managed client communication and project delivery; supported digital campaign execution and content performance improvements.