David Daniele

Developing all aspects of brand strategy for Populace Coffee, including product design, digital assets (both photo and video), print and marketing collateral, and exhibit retail installations. Managing and facilitating Populace’s social streams, email marketing, and e-commerce operations. Directing brand collaborations with freelance designers for various annual campaigns.

At Via, I actively contribute to graphic design for both internal projects and external marketing. I also capture the essence of completed projects through photography. Managing a diverse portfolio of four brands, including Via Design, CLEO Cabinetry, Via Loft 44 and BirchGear, I navigate distinct brand requirements. My work involves creating visually compelling content for various mediums, enhancing brand presence, and promoting unique value propositions.

Serving as an integral member of the design team for ArtPrize’s 2013 and 2014 visual identity. Collaborating with illustrators and other designers to create various print, signage, environment, and web material. Assisting with creation of brand materials for clients such as Haworth, Herman Miller, and Kellogg’s.