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I’m a Senior Visual & Marketing Designer blending creative strategy, storytelling, and hands-on production to build scalable visual systems and elevate brand identity across digital, web, product, and motion. I thrive in fast-paced teams, turning insights into clear, cohesive visuals that drive engagement. I’ve delivered 40+ multi-channel campaigns, improved output speed by 25%, and collaborated closely with Marketing, Product, Growth, and Engineering to ship high-quality, data-informed design work. I enjoy shaping brand presence through visuals that are purposeful and user-centered.…I’m a Senior Visual & Marketing Designer blending creative strategy, storytelling, and hands-on production to build scalable visual systems and elevate brand identity across digital, web, product, and motion. I thrive in fast-paced teams, turning insights into clear, cohesive visuals that drive engagement. I’ve delivered 40+ multi-channel campaigns, improved output speed by 25%, and collaborated closely with Marketing, Product, Growth, and Engineering to ship high-quality, data-informed design work. I enjoy shaping brand presence through visuals that are purposeful and user-centered.

Moustafa Abdeldayem

Designer, Brand Designer, Graphic Designer

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I’m a Senior Visual & Marketing Designer blending creative strategy, storytelling, and hands-on production to build scalable visual systems and elevate brand identity across digital, web, product, and motion. I thrive in fast-paced teams, turning insights into clear, cohesive visuals that drive engagement. I’ve delivered 40+ multi-channel campaigns, improved output speed by 25%, and collaborated closely with Marketing, Product, Growth, and Engineering to ship high-quality, data-informed design work. I enjoy shaping brand presence through visuals that are purposeful and user-centered.…I’m a Senior Visual & Marketing Designer blending creative strategy, storytelling, and hands-on production to build scalable visual systems and elevate brand identity across digital, web, product, and motion. I thrive in fast-paced teams, turning insights into clear, cohesive visuals that drive engagement. I’ve delivered 40+ multi-channel campaigns, improved output speed by 25%, and collaborated closely with Marketing, Product, Growth, and Engineering to ship high-quality, data-informed design work. I enjoy shaping brand presence through visuals that are purposeful and user-centered.

Available to hire

I’m a Senior Visual & Marketing Designer blending creative strategy, storytelling, and hands-on production to build scalable visual systems and elevate brand identity across digital, web, product, and motion. I thrive in fast-paced teams, turning insights into clear, cohesive visuals that drive engagement.

I’ve delivered 40+ multi-channel campaigns, improved output speed by 25%, and collaborated closely with Marketing, Product, Growth, and Engineering to ship high-quality, data-informed design work. I enjoy shaping brand presence through visuals that are purposeful and user-centered.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

German

Beginner

Work Experience

Senior Designer at ATHAR MEDIA CO.

January 1, 2024 - January 1, 2025

Owned the end-to-end visual identity for a media platform with 10K+ daily users, ensuring consistent, scalable brand expression across web, campaigns, and social channels. Designed and iterated multi-format marketing assets campaign visuals, ads, landing content, pitch decks, and event materials improving engagement and lowering production cycles by 25%. Created short form motion graphics and 2D animations to support editorial storytelling and product updates. Collaborated daily with Marketing, Growth, and Development teams to craft visually cohesive experiences that increased conversion and user trust. Implemented structured workflows, design systems, and creative guidelines to maintain quality and accelerate project velocity.

Instructor at Freelance (Remote) - Global Brand Identity & Typography

January 1, 2020 - Present

Provided branding strategies that optimized user perception and engagement across diverse industries. Designed and delivered over 50 workshops on innovative type design and branding, empowering designers to merge branding with functional, user-centered solutions. Mentored aspiring designers, fostering expertise in user experience design and branding alignment.

Global Brand Identity & Typography Instructor at Freelance (Remote)

January 1, 2020 - Present

Global Brand Identity & Typography Instructor at Freelance

January 1, 2020 - Present

Branding Designer at SHO AIR STUDIO

January 1, 2020 - January 1, 2024

Developed brand identities, packaging systems, and campaign visuals for 20+ lifestyle clients. Built typography, layout, and composition systems adaptable across digital and print mediums. Supported Art Directors and clients by translating insights and market trends into strong visual narratives.