Available to hire
Hi, I’m Raz Dayvandi, a seasoned SEO professional with over a decade of experience helping brands increase their online visibility and drive meaningful growth. I’ve worked with top agencies globally, devising strategies that optimize organic search performance and improve traffic and site engagement.
I’m passionate about staying ahead of industry trends, leveraging data and technology, and collaborating with cross-functional teams to deliver the best possible results for clients. Whether it’s SEO audits, content optimization, or integrating AI strategies, I love turning challenges into opportunities and helping brands succeed online.
Experience Level
Work Experience
Sr. SEO Director at Assembly Global
September 1, 2021 - PresentLed SEO strategies at Assembly Global, a market-leading global omnichannel media offering powered by data and technology. Supported transformation marketing efforts for top brands worldwide as part of a 1,500 employee agency network across 20 countries.
Sr. SEO Director at ForwardPMX
August 31, 2021 - July 23, 2025Devised strategies to correct SEO underperformance, increasing traffic and visibility for global clients at ForwardPMX, a brand performance agency with over 25 offices worldwide. Delivered unified global vision with local expertise across data and technology solutions.
SEO Account Manager at The Search Agency
December 31, 2019 - July 23, 2025Managed organic SEO campaigns, performed in-depth audits, keyword research, and detailed monthly reporting. Coordinated bi-weekly client meetings and trained teams to integrate SEO into daily workflows while continually identifying new growth opportunities.
Advanced SEO Specialist at DAC Group
February 28, 2015 - July 23, 2025Conducted keyword research, on-page optimization, SEO audits, schema markup creation, and competitive analysis. Worked closely with department managers to meet client SEO needs and monitored key metrics using Google Analytics.
SEO Marketing Expert at nvision solutions
December 31, 2013 - July 23, 2025Aligned SEO and marketing efforts with brand voice, performed site audits and performance analysis, reported on key performance indicators, and optimized SEO elements such as titles, URLs, structured data, and content. Created schema markups and tracked analytics to improve traffic and conversions.
SEO/SEM Marketing Specialist at WSI - Comandix Marketing
October 31, 2011 - July 23, 2025Provided SEO and Pay Per Click marketing services focused on improving ROI by increasing targeted visitors and leads. Developed SEO strategies, managed campaigns, collaborated with content teams, and reported findings to clients while improving advertising with Google best practices.
Co-Owner at ImSEO
September 30, 2011 - July 23, 2025Co-founded ImSEO, providing SEO, Social Media, Pay Per Click, and Website Design services to diverse clients across multiple industries. Specialized in conversion strategy, branding, and website development with a hands-on approach to improving online presence.
Sr. SEO Director at Assembly Global
September 1, 2021 - PresentAssembly and ForwardPMX joined to form Assembly, a global omnichannel media agency powered by data, technology, and business consulting. Raz contributed to transforming marketing strategies for major brands by leveraging comprehensive media solutions and supporting a workforce of 1,500 employees across 20+ countries.
Sr. SEO Director at ForwardPMX
August 31, 2021 - July 23, 2025Led global brand performance strategies to help clients grow their businesses through data-driven SEO solutions. Designed strategies to correct SEO underperformance, increasing traffic and visibility significantly across multiple international markets.
SEO Account Manager at The Search Agency
December 31, 2019 - July 23, 2025Managed organic search campaigns for clients, delivering detailed monthly SEO reporting and comprehensive audits. Targeted keyword research focused on user intent identification to increase qualified traffic. Conducted bi-weekly alignment meetings and trained internal teams on embedding SEO best practices. Stayed current with industry updates and data analytics to identify new product placement opportunities.
Advanced SEO Specialist at DAC Group
February 28, 2015 - July 23, 2025Conducted detailed keyword research and on-page optimizations aligned with program goals. Provided full SEO audits covering technical and content aspects including schema markup, canonicalization, and Core Web Vitals. Collaborated with department managers on SEO strategy and monitored key performance using analytics tools.
SEO Marketing Expert at nvision solutions
December 31, 2013 - July 23, 2025Aligned SEO and marketing activities with brand voice to optimize traffic and conversion rates. Provided technical expertise for audits and performance analysis. Crafted SEO copy and structured data, analyzed competitor activities, and maintained successful SEO strategies with schema markup implementation.
SEO/SEM Marketing Specialist at WSI - Comandix Marketing
October 31, 2011 - July 23, 2025Provided SEO and PPC marketing services focused on improving return on investment through targeted visitor acquisition. Developed strategies, executed SEO functions, managed client campaigns, and reported analytics insights to inform business decisions. Collaborated with content contributors and adjusted advertising tactics to follow best practices.
Co-Owner at ImSEO
September 30, 2011 - July 23, 2025Co-founded an SEO marketing firm servicing various industries including health, law, fitness, and home renovation. Delivered SEO, social media, PPC, and website design services while applying conversion strategies to help clients enhance their online presence and sales.
Education
Diploma at Everest College
April 1, 2008 - April 1, 2008High School Diploma at Thornlea Secondary School
January 1, 2005 - December 31, 2005Diploma at Everest College
April 1, 2008 - April 30, 2008High School Diploma at Thornlea Secondary School
January 1, 2005 - December 31, 2005Qualifications
Industry Experience
Professional Services, Software & Internet, Media & Entertainment, Retail, Consumer Goods
Experience Level
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