Senior Web Developer at Wellness Warrior

Conceptualized and developed front-end and back-end website solutions, including infrastructure and inventory systems to accurately track sales, product availability, and performance metrics. Optimized SEO strategies and site performance using meta tags, back-links, SEM tools like Semrush, and performance auditing tools such as Lighthouse and Brightlocal. Configured Google Analytics, Facebook Pixel, and custom API integrations to track customer behavior, enable precise ad targeting, and improve overall user experience. Executed advanced paid media campaigns, including A/B testing, retargeting, funnels, and audience segmentation, managing monthly ad spend exceeding $10k to maximize ROI and ROAS.

Lead Website Developer/Admin at Sno Balls To Go

Custom SQL scripts to locate and modify database information efficiently. Client and server-side technical assistance for robust service integration. Facilitated business application integration and onboarding processes for new users. Utilized CRM tools, such as Salesforce, on a daily basis for effective client relationship management. Web Development, Adobe Creative Suite, Content Creation, Client Relations, Project Management, Paid Media Campaigns, Innovative Concepts.

Tier II Technical Support at Salon Biz Software

Custom SQL scripts to locate and modify database information efficiently. Client and server-side technical assistance for robust service integration. Facilitated business application integration and onboarding processes for new users. Utilized CRM tools, such as Salesforce, on a daily basis for effective client relationship management.

Lead Website Administrator / Developer at New Orleans Famous Sno Balls To Go

Designed and developed front-end and back-end website. Built infrastructure and inventory system to track sales and products. Enhanced SEO and managed advertising campaigns.